Social Media: Page 217
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Social media marketers jump on "llama drama"
Our hits and misses on Twitter from the event that had the whole Internet talking Thursday.
By Mattie Quinn • Feb. 27, 2015 -
New tracking tools offer ROI insight for Twitter
"Transaction values" and "key conversion tags" enable users to see sales directly related to Promoted Tweets.
By Wendy Parish • Feb. 26, 2015 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
eMarketer: Pinterest on track to hold 30% of social media users by 2019
Pinterest has something other sites don't—users willing to share product preferences, plans, and aspirations.
By Wendy Parish • Feb. 25, 2015 -
Pinterest expands ad offerings with 'multi-pin carousel'
The platform is experimenting with Promoted Pins that rotate images.
By Wendy Parish • Feb. 24, 2015 -
Facebook thanks its 2M advertisers with a new app
The Ads Manager app will help marketers manage campaigns on the go.
By Wendy Parish • Feb. 24, 2015 -
Facebook marketing app Toro has been acquired by Google
The acquisition is likely a move to better compete with Facebook advertising.
By Wendy Parish • Feb. 24, 2015 -
Lyft's new CMO wants to blend 'art and science' in campaigns
As the marketing wars between car-sharing services heat up, new CMO says efficiency and education are the core goals of the transportation company's advertising.
By Wendy Parish • Feb. 23, 2015 -
YouTube introduces a kid-friendly app
The app will include ads, paving the way for new digital video marketing opportunities to children.
By Wendy Parish • Feb. 23, 2015 -
Diversity is coming to Apple's emojis
Emojis have slowly crept into digital marketing practices, and now even more options—with multiple skin tones and lifestyles—will be available.
By Wendy Parish • Feb. 23, 2015 -
Dove uses Oscars to promote body positivity on Twitter
Social media and self-esteem experts live-tweeted against negative comments during the awards show.
By Wendy Parish • Feb. 22, 2015 -
Upworthy's native ads perform 38 times better than industry standard
The site's native ads have generated $10 million in just nine months.
By Wendy Parish • Feb. 22, 2015 -
Whatever, USA will live again through Bud Light this year
Despite a few marketing hiccups, the brand wants to recreate last year's town takeover.
By Wendy Parish • Feb. 22, 2015 -
Pinterest cuts spam clicks in half with 'Stringray'
New system reduces time of eliminating spam links from 4 hours to milliseconds.
By Wendy Parish • Feb. 22, 2015 -
Deep Dive
Birdman won Best Picture at the Oscars, but which movie topped Twitter engagement?
Box office numbers may not necessarily translate to buzz on Twitter.
By Wendy Parish • Feb. 22, 2015 -
LinkedIn debuts new company page dashboard with notification center
New features offer page managers better insight into company page activity.
By Wendy Parish • Feb. 22, 2015 -
Ask McDonald's anything—except one thing
Chain's new "transparency" campaign on Twitter raises good questions on what topics are worth engaging with consumers over, and what topics marketers should stay mum on.
By Wendy Parish • Feb. 19, 2015 -
LinkedIn expands version of Marketing Solutions
The five-piece solutions platform is meant to help marketers expand their B2B audience.
By Wendy Parish • Feb. 19, 2015 -
Fotolia
Ad-free Facebook rival Ello hires first CMO
New CMO Rene Alegria told Marketing Dive that the social site is trying to get marketers to rethink what it means to "market."
By Mattie Quinn • Feb. 19, 2015 -
Deep Dive
How social media has changed marketing in only 5 years
For many, it has been a frustrating journey.
By Wendy Parish • Feb. 19, 2015 -
Could Snapchat be worth $19B?
New funding drive comes as app starts to emerge as a marketing platform.
By Wendy Parish • Feb. 18, 2015 -
Medium founder Ev Williams: Online companies shouldn't just be judged by user numbers
The 'time spent' metric is what signifies real value, he said at a conference.
By Wendy Parish • Feb. 18, 2015 -
YouTube says it isn't afraid of Facebook video
Head of content says there is room for influential video content across sites.
By Wendy Parish • Feb. 18, 2015 -
Krispy Kreme sticks foot in mouth with 'KKK Wednesdays'
U.K. branch didn't realize the reference to the U.S. white supremacy group.
By Wendy Parish • Feb. 17, 2015 -
Twitter releases TweetDeck teams to help manage accounts
New feature allows groups to contribute to accounts without password.
By Wendy Parish • Feb. 17, 2015 -
Facebook launches 'Marketing Partners'
Site will replace Preferred Marketing Developers System.
By Wendy Parish • Feb. 17, 2015
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