Social Media: Page 216
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New Bitly links will open directly into apps
The company promises to drive more traffic to apps and offer better insight for clients.
By Wendy Parish • March 17, 2015 -
Jameson unveils first 3D video ad for Facebook and Instagram
The whiskey company serves up a digital shot to its followers.
By Wendy Parish • March 16, 2015 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
CMOs reveal shifting views on social media
A new report found that check-in apps are out, and LinkedIn is in.
By Wendy Parish • March 15, 2015 -
Tinder marketing stunt at SXSW: Brillant or deceptive?
Marketers for a new sci-fi movie created a robot on the app who many believed was human.
By Wendy Parish • March 15, 2015 -
Say goodbye to Facebook ads for products you already purchased
The acquisition of an of e-commerce search engine will help the site eliminate unnecessary targeted ads.
By Wendy Parish • March 15, 2015 -
The biggest loser in Facebook 'like' purge: Etsy
The brand lost 99.99% of its followers due to a glitch by the social media giant.
By Wendy Parish • March 13, 2015 -
New social network boasts ad model that pays users
"8" will allow members to post ads on their own profiles and earn 80% of revenue generated from the content.
By Wendy Parish • March 12, 2015 -
Instagram filters can reveal fashion retailers' hidden messages
Ted Baker offers users the chance to win prizes for deciphering content within photos on the app.
By Wendy Parish • March 12, 2015 -
The joke all brands need to stop making on Twitter
Companies recycled the same theme in an attempt at joining Wednesday's #5worddealbreakers trend.
By Wendy Parish • March 11, 2015 -
Instagram surpasses Facebook as brand favorite
A new study shows that more companies are choosing the photo sharing app because their posts are guaranteed to end up in users' feeds.
By Wendy Parish • March 11, 2015 -
Facebook's new 'Topic Data' offers marketers anonymous audience insight
The information, however, will only be available to companies partnered with DataSift, the creator of the application's interface.
By Wendy Parish • March 10, 2015 -
Facebook's 'Creative Accelerator' helps brands reach global mobile users
Representatives from the program work with companies to develop ads for devices with slower connections.
By Wendy Parish • March 10, 2015 -
Should marketers pay attention to Meerkat?
Some publishers and brands have utilized the app to push live video broadcasts.
By Wendy Parish • March 9, 2015 -
Study: Twitter activity corresponds with neurological activity during TV shows
A Nielsen report found a 79.5% correlation between the two factors.
By Wendy Parish • March 9, 2015 -
Companies experiment with monetizing native Facebook video
With video views exploding on the social media site, brands are scrambling to find ways to make them profitable.
By Wendy Parish • March 8, 2015 -
Tumblr's Creatrs Network reports positive stats
The in-house group pairs popular creative influencers with brands looking to run campaigns on the site.
By Wendy Parish • March 6, 2015 -
Warning: Your brand's Facebook page will likely see a drop in likes
The total tally will no longer include accounts that have been manually deactivated or "memorialized."
By Wendy Parish • March 5, 2015 -
Twitter introduces 'partner audiences' for off-site targeting
Big data from marketing partners Acxiom and Datalogix will allow the social media site to offer advertisers 1,000 audience segment options.
By Wendy Parish • March 5, 2015 -
Latest addition to Pinterest ads: targeting and animation
A test phase will offer more granular marketing options, expanding from the site's initial 30 categories.
By Wendy Parish • March 4, 2015 -
Instagram introduces carousel ads, clickable links
With the new live URLs, it will be much easier for advertisers to calculate ROI.
By Wendy Parish • March 4, 2015 -
Could Line be the next big app in the U.S.?
According to the messaging app, invested brands are seeing substantial returns.
By Wendy Parish • March 4, 2015 -
Could Google+ be over as we know it?
Hangouts, photos, and social streams could become separate areas.
By Wendy Parish • March 2, 2015 -
Twitter video now able to embed directly on websites
Giving even more shelf life to tweets, embedded videos can now appear on sites without the original tweet.
By Wendy Parish • March 2, 2015 -
Deep Dive
4 modern day marketing faux pas
Digital marketing can be a jungle—make sure you aren't making any of these avoidable mistakes.
By Wendy Parish • March 2, 2015 -
Strippers may have cracked the code for making money on Snapchat
Adult workers are among first industries to utilize Snapcash, a trend that could catch on for other industries.
By Wendy Parish • March 1, 2015
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