Live-stream video is at a marketing crossroads

From Periscope to Facebook Live video, marketers are beginning to appreciate the value of live video. Now the question is whether it's better to be authentic or tap into that audience through video ads.

By David Kirkpatrick • April 4, 2016

ComScore reportedly set to begin measuring Snapchat Discover traffic

Snapchat is in talks with comScore to start measuring its Discover portal traffic, according to Digiday reporting. The move that would help its publisher partners sell ads on the portal.

By David Kirkpatrick • April 4, 2016

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

TubeMogul to reach TV audiences on Facebook via Nielsen data

TubeMogul’s programmatic platform has integrated with Facebook for targeted video ads based on Nielsen TV viewership data.

By David Kirkpatrick • April 1, 2016

Majority of college students welcome targeted ads: Study

Research from Fluent found that more than half of college students wanted to click on a Facebook ad because it was relevant, and almost half said the same about YouTube ads.

By David Kirkpatrick • April 1, 2016

Like Facebook, Instagram moves toward pay-for-play model

According to advertisers, Instagram has been letting them know that to be seen in the soon-to-arrive algorithm-driven timeline it’s best to pay to promote messaging rather than rely on organic reach.

By David Kirkpatrick • April 1, 2016

How influencer tactics can bring personalization to content marketing

When marketers understand their customer's journey, they can leverage influencer marketing to provide target audiences with customized experiences.

By David Kirkpatrick • March 31, 2016

Snapchat's user policy changes stand to benefit advertisers

Snapchat’s updated user policies clarify the information it collects, which now includes ads that the platform can use customer data to offer.

By David Kirkpatrick • March 31, 2016

Customer journey should be marketers' focus: Salesforce

Salesforce released its "2016 State of Marketing Report" and found that a majority of high-performing marketing teams have adopted a customer journey-centric approach.

By David Kirkpatrick • March 30, 2016

Instagram rolls out 60-second videos for everyone – what that means for brands

Instagram will now allow users to post videos of 60-seconds, an expansion of its previous 15-second limit.

By David Kirkpatrick • March 30, 2016

Forget B2B and B2C—marketing is a 'Business-to-Human' endeavor

At The Economist's Marketing Unbound event, executives agreed long-lasting consumer relationships are missing in marketing.

By Natalia Angulo • March 29, 2016

Influencers are worried about Instagram's planned algorithm revamp

Instagram influencers are already asking followers to turn on notifications to ensure they see new posts in preparation for the social photo network's planned algorithm change.

By David Kirkpatrick • March 29, 2016

Instagram best platform for social amplification: RhythmOne

Influencer marketing is going strong, and research from RhythmOne has found that its influencer programs had an overall influencer engagement rate of 1.5% last year.

By David Kirkpatrick • March 29, 2016

Facebook is upgrading Live Video, adding studio-quality capability

Facebook is bringing the ability to create broadcast-quality live video streams to its Live Video feature with the capability to include multiple cameras and other options.

By David Kirkpatrick • March 28, 2016

Facebook launches Delivery Insights for Ads Manager

In a world where users are increasingly frustrated by bad ads, Facebook is providing advertisers with a new tool designed to uncover underperforming ads and offer recommendations to improve those ads.

By David Kirkpatrick • March 24, 2016

Pinterest touts Cinematic Pins amid speculation about video ads

L'Oréal and Hershey's have been testing the option after it rolled out last year.

By David Kirkpatrick • March 24, 2016

Snapchat brings in new execs to help boost its measurement capability

Marketers have long complained about a lack of ad measurement on Snapchat – two new executive hires at the messaging company meet that issue head on.

By David Kirkpatrick • March 23, 2016

Listen up marketers: Nielsen data sheds light on Instagram users' music tastes

Instagram commissioned a study by Nielsen and found that it is the most-used social media platform for music fans, live-event attendees and artists during those events.

By David Kirkpatrick • March 21, 2016

Pinterest is testing video ads

Pinterest’s foray into the popular video ad format is a test of promoted video pins among a small group of users.

By David Kirkpatrick • March 21, 2016

Report: Yahoo looking to use Facebook's Audience Network for Tumblr ads

In an effort to make Tumblr more successful in generating revenue, according to The Information, Yahoo reportedly is in talks with Facebook to use its Audience Network for ad sales.

By David Kirkpatrick • March 21, 2016

FTC shows it means business with disclosure guidelines

In its second announcement this week, the Federal Trade Commission finalized an order against gaming network Machinima over failing to disclose influencer payments.

By David Kirkpatrick • March 18, 2016

Tumblr is working to rebuild its ad business – on its own terms

Yahoo bought Tumblr in May 2013, but never really worked to monetize the platform through ads, so with the parent company in turmoil Tumblr is taking its fate into its own hands.

By David Kirkpatrick • March 18, 2016

Why Facebook prefers native over 'valueless' banner ads

Facebook’s recent move to drop plans to add demand-side buying to its Atlas ad serving platform could influence the future of the banner ad.

By David Kirkpatrick • March 17, 2016

Gnack brings programmatic to Snapchat and Instagram influencer content

A startup, Gnack, announced at South by Southwest it is allowing marketers to buy influencer content on Snapchat and Instagram programmatically.

By David Kirkpatrick • March 17, 2016

Facebook's new Lift API will let marketers create own metrics tools

Lift API from Facebook gives third parties such as marketers and marketing tech firms access to data to create their own metrics for conversion rate, sales and mobile app installs.

By David Kirkpatrick • March 17, 2016

Instagram's interaction rate dropped 40% in 2015

Research from Quintly on Instagram found that engagement was down last year and users didn’t like the higher volume of ads in their streams.

By David Kirkpatrick • March 16, 2016