Luxury marketers bullish on Instagram, wary of Snapchat

Marketers told South by Southwest Interactive attendees they're also excited by the promise of virtual reality.

By Ian P. Murphy • March 16, 2016

BuzzFeed's new ad format gives marketers reach into its social platforms

BuzzFeed announced a new ad format called Swarm that allows marketers to run campaigns that reach all of its web and mobile outlets as well as six of its social media platforms.

By David Kirkpatrick • March 15, 2016

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Instagram to roll out new Facebook-like features for advertisers

Instagram is adding new advertising options that will look very familiar to Facebook marketers.

By David Kirkpatrick • March 10, 2016

Pinterest rolls out new ad targeting tools

Among other capabilities, marketers will now be able to use their customer email databases to target ads on Pinterest.

By Ian P. Murphy , David Kirkpatrick • March 9, 2016

Snapchat about to launch new homegrown Discover channels

After cutting its own content channel from the Discover portal last year, Snapchat is now preparing to try again.

By David Kirkpatrick • March 3, 2016

Facebook Live Video to get priority in news feed

Facebook is now considering Live Video as a separate content type and will give it special consideration in the news feed algorithm.

By David Kirkpatrick • March 3, 2016

Streaming shorts declared eligible for Emmy Awards

Social media stars on streaming platforms like YouTube can now win, after a rule change to the short-form category.

By David Kirkpatrick • March 3, 2016

LinkedIn's Audience Match brings third-party targeting to the platform

Through the service, marketers can upload data on businesses they want to target within the platform, providing advertisers with custom audiences.

By David Kirkpatrick • March 2, 2016

NBC to replace ads with sponsored content from American Express

Testing out new ways of approaching TV advertising, NBC is going to replace traditional ads with sponsored content from American Express on some shows this week.

By David Kirkpatrick • March 1, 2016

Snapchat sharpens its advertising strategy

The service has made recent moves that are turning the platform into a more typical social media advertising experience, including offering performance metrics.

By David Kirkpatrick • Feb. 29, 2016

Facebook launches Canvas, a full-screen mobile ad format

Its features include a full-screen immersive user experience and fast load times.

By David Kirkpatrick • Feb. 29, 2016

Snapchat chooses Nielsen to measure ads

Marketers have long complained about the lack of ad measurement on the platform.

By David Kirkpatrick • Feb. 26, 2016

What Facebook's new 'Reactions' mean for marketers

After Facebook expanded the “like” button to six emotion-based options, marketers are figuring out new possibilities offered by the icons.

By David Kirkpatrick • Feb. 26, 2016

Rakuten Marketing bolsters social ads with Manifest acquisition

The firm gets a boost in optimizing prospecting and retargeting ad campaigns across social media.

By David Kirkpatrick • Feb. 26, 2016

Facebook rolls out 'Reactions' icons to all users

The revamp of the social network's iconic “like” button led to five new emotion-based icons called Reactions.

By David Kirkpatrick • Feb. 25, 2016

Instagram passes Twitter in active advertisers

The social platform says it now has over 200,000 active advertisers after rolling out numerous new ad formats over the last six months.

By David Kirkpatrick • Feb. 25, 2016

Facebook exec: 'Marketing,' not ads, coming to Messenger

Facebook Messenger users won’t be served ads, but brands will be able to use the platform to reach consumers. 

By David Kirkpatrick • Feb. 25, 2016

Forbes starts doing influencer marketing—with a twist

In a different approach to influencer marketing, the business publisher is charging advertisers for access to influential experts rather than social media stars.

By David Kirkpatrick • Feb. 24, 2016

How PepsiMojis connect retail, digital marketing and target younger demographics

Consumers can understand and share a smiley face on a soda bottle in any language — and that's what PepsiCo is counting on.

By Carolyn Heneghan • Feb. 22, 2016

Snapchat will soon offer metrics on app install ads

In a move to remain competitive, Snapchat will use third-party app analytics firm Tune to provide performance metrics on app install ads.

By David Kirkpatrick • Feb. 22, 2016

Facebook is the top choice for app advertising: Study

Research from AppsFlyer found that Facebook led app installs across a wide range of metrics including geography, retention and type of app.

By David Kirkpatrick • Feb. 22, 2016

Yelp and Sprinklr team up to bring insights to brands

The data license partnership between social technology company Spinklr and Yelp gives businesses access to full reviews, business insights and sentiment analysis on business reputation.

By David Kirkpatrick • Feb. 19, 2016

Social media spending up, ROI still difficult: CMO Survey

The latest biannual CMO Survey found that social media spending will reach an almost 21% share of marketing budgets over the next five years.

By David Kirkpatrick • Feb. 19, 2016

Ads are coming to Facebook Messenger

Facebook will begin serving ads in its Messenger app in Q2 2016, according to a report by TechCrunch.

By David Kirkpatrick • Feb. 19, 2016

FameBit, Shopify deal catapults influencers into e-commerce

FameBit's roster of content creators will be able to set up their own digital storefronts. 

By Natalia Angulo • Feb. 18, 2016