Facebook is making it easier to move TV campaigns to mobile

As part of larger blog post on improving mobile video performance, Facebook offered detailed tips on taking TV creative and adapting it for mobile.

By David Kirkpatrick • April 21, 2016

Facebook adds 3 new third-party partners for ad viewability

Along with its deal with Moat from last year, Facebook added Nielsen, comScore and Integral Ad Science to its roster of independent ad viewability verifiers.

By David Kirkpatrick • April 20, 2016

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

YouTube is tracking video ads to offline sales conversions

YouTube and Oracle Data Cloud have teamed up to offer marketers measurement capabilities to monitor the impact video ads have on offline sales.

By David Kirkpatrick • April 20, 2016

LiveWorld unveils platform to manage real-time conversations on messenger apps

The social media software company released a new SaaS platform that helps brands manage customer conversations at scale via the trending messenger app channel.

By David Kirkpatrick • April 20, 2016

Hootsuite adds video integrations with Facebook and YouTube

The social media management platform is now offering its users the ability to manage videos across a range of social media platforms, including Twitter, Instagram, Facebook and YouTube.

By David Kirkpatrick • April 20, 2016

Interactive video ads are coming to Facebook and Instagram

Interactive videos have become a popular ad format that allow viewers to get more information by taking action during the ad, and now, both Facebook and Instagram are offering the format.

By David Kirkpatrick • April 19, 2016

Buzzfeed gets a lot of content views, but not generating a lot of revenue

Fortune took a closer look at BuzzFeed's financial health and reports that the digital publisher may have fallen short of hitting certain targets, but only because it has been so quick to make moves.

By David Kirkpatrick • April 18, 2016

Liberty Mutual's 360-degree Facebook video ad racks up millions of views

Liberty Mutual used the 360-degree video ad format to create multiple narratives within one ad, which has been viewed already more than 4.4 million times.

By David Kirkpatrick • April 18, 2016

Travelers can use Instagram to book Starwood hotel rooms

Starwood hotel marketers are taking advantage of Instagram by allowing users to book hotel rooms on the app by simply tapping on photos.

By David Kirkpatrick • April 18, 2016

Instagram adds videos to Explore, which could help brands stand out

And with the looming algorithm change, the new video channels in the Explore tab stand to help brands both stand out and amplify their reach.

By David Kirkpatrick • April 15, 2016

Shopify scoops up marketing bot Kit

Shopify's Kit acquisition comes just as chatbots are becoming the most buzzworthy marketing tech tool around.

By David Kirkpatrick • April 14, 2016

Why omnichannel marketing is key in the 'connection economy'

Marketers at ClickZ Live said that to build strong consumer relationships, data-driven omnichannel marketing is key. 

By Natalia Angulo • April 13, 2016

Facebook bets big on chatbots in Messenger app

Highlights from Facebook's F8 developers conference include a live video API for all devices and sponsored chats on Messenger.

By David Kirkpatrick • April 13, 2016

New York Magazine's Instagram strategy pays off

New York Magazine grew its Instagram followers from 190,000 to more than 475,000 over the past year as part of a concentrated effort to increase followers and engagement on the platform.

By David Kirkpatrick • April 12, 2016

BetterBrand launches chat app marketing platform

BetterBrand, a London-based startup company, launched a chat app marketing platform to help marketers tap into the trending communication channel.

By David Kirkpatrick • April 11, 2016

Facebook's letting publishers post branded content to pages

Even though Facebook is rolling out options to help publishers get revenue from the social media giant, a traffic analytics company reported that publishers’ traffic from Facebook dropped 20% from January to March.

By David Kirkpatrick • April 11, 2016

How ALS 'Ice Bucket Challenge' nabbed top spot at IAB's 2015 Mixx Awards

The Interactive Advertising Bureau’s 2015 Mixx Awards feature campaigns from long-form video to mobile marketing, which are chosen by a panel of industry insiders.

By David Kirkpatrick • April 11, 2016

Facebook Messenger looking to connect brands with its 900M users

According to Facebook, 900 million people use Messenger every month, and more than a billion monthly messages are being sent between users and businesses.

By David Kirkpatrick • April 8, 2016

How personalization helped Z Gallerie boost engagement

Home goods retailer Z Gallerie teamed up with visual commerce platform Curalate for a campaign that used a quiz to personalize an omnichannel effort spanning both on- and offline.

By David Kirkpatrick • April 7, 2016

This is how Vice plans to work out its cross-platform distribution kinks

Vice says the key metric it tracks is unfollows, which it says represent a break in trust with how much branded content Vice is delivering to its audience.

By David Kirkpatrick • April 7, 2016

Pinterest to begin selling ads in the U.K.

More than 45 million of Pinterest users are outside the U.S., and the social media company is looking to grab some global revenue by beginning selling ads in the U.K.

By David Kirkpatrick • April 7, 2016

Facebook gives Live Video prime real estate on its mobile app

The new live video tab on Facebook’s mobile app takes up the center spot previously occupied by Messenger.

By David Kirkpatrick • April 7, 2016

Native ads expected to drive $53B of revenue by 2020: IHS

Native advertising makes up 83% of the ads on the Facebook Audience Network platform, and is expected to claim 63% of worldwide mobile display by 2020.

By David Kirkpatrick • April 7, 2016

Twitter's NFL deal could position it as a live-stream titan

Twitter beat out Verizon and Amazon for the rights to live-stream NFL Thursday Night Football games next season, giving the micro-blogging platform new ad revenue and the potential to boost its user base.

By David Kirkpatrick • April 6, 2016

Pinterest hopes new features will help it fetch fresh ad dollars

Digiday acquired a pitch deck Pinterest is using to lure new advertisers to the platform. Whether the pitch will be enough incentive is unclear, especially as research is finding social media isn’t driving many last-click sales conversions.

By David Kirkpatrick • April 5, 2016