How Birchbox uses Facebook Live videos to engage consumers

The online beauty retail brand believes live streaming can bring "people into the world of your brand."

By Natalia Angulo • May 5, 2016

Interpublic inks deal with YouTube, shifts $250M in ad spend away from TV

What made this deal different is that the ad dollars will come out of its clients’ TV advertising budgets rather than digital budgets.

By David Kirkpatrick • May 5, 2016

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Twitter's logged-out ads coming to mobile in Q2

The micro-blogging social network began serving ads to logged-out visitors on desktop last December. 

By David Kirkpatrick • May 5, 2016

Study: 74% of Gen Z, millennials don't want brands in social feeds

A Harris Poll commissioned by Lithium Technologies found a majority of digital natives – Gen Z and millennials – are cutting back on social media over ads.

By David Kirkpatrick • May 5, 2016

EMarketer: Facebook's time spent growth slowing to a crawl

Emarketer projects average daily time spent on the social network will only increase by a minute by 2018.

By David Kirkpatrick • May 4, 2016

Pinterest nabs mobile ad tech firm URX

Through the purchase, Pinterest is hinting that it looks to position itself somewhere between social media and search.

By David Kirkpatrick • May 4, 2016

Advertisers on Instagram can now use videos in Carousel ads

Advertisers can now include five videos, five images or any combination of the two, for viewers to swipe through in the successful ad format.

By David Kirkpatrick • May 4, 2016

Pinterest pairs up with Millward Brown to help brands measure ad impact

Through the newly announced partnership, Millward Brown Digital will be providing the digital scrapbooking site measurement metrics including awareness, favorability and purchase intent.

By David Kirkpatrick • May 3, 2016

Snapchat launches first shoppable ads for brands

The 10-second ads for Target and Lancome include calls-to-action instructing consumers to “swipe up” their device screen for additional content.

By Jason Ankeny • May 3, 2016

You & Mr Jones grabs majority stake in theAmplify

You & Mr Jones has been actively investing in tech firms, and the deal with theAmplify is its first in the influencer marketing space.

By David Kirkpatrick • May 2, 2016

Snapchat inks deal with NBC for an exclusive Olympics channel on the app

Snapchat is teaming up with Comcast’s NBC to bring video highlights of the upcoming Summer Olympics to the social messaging app.

By David Kirkpatrick • May 2, 2016

Facebook continues its LiveRail dismantling with layoffs

The social media giant stopped accepting new customers for LiveRail beginning in January and has since been transitioning existing customers to other publisher products or ad servers.

By David Kirkpatrick • May 2, 2016

Snapchat hits 10B daily video views, catches up to Facebook

Despite having a relatively small user base in the social media universe, Snapchat is achieving rapid growth in daily video views recently reaching the 10 billion mark.

By David Kirkpatrick • April 29, 2016

VC funds fuel almost half of all advertisers on Instagram

Research by Sensor Tower found that 45% of Instagram’s more than 200,000 advertisers received venture capital funding the past year.

By David Kirkpatrick • April 29, 2016

Publishers: Twitter offers better video ad revenue split than rivals

Pre-roll video ad revenue on Twitter is split evenly between Twitter and the video creator for a select group of partners.

By David Kirkpatrick • April 28, 2016

Facebook crushes Q1 estimates thanks to boom in mobile, video ads

In its Q1 earnings report, which surpassed Wall Street expectations, the social network revealed that it has reached 1.65 billion monthly active users.

By David Kirkpatrick • April 28, 2016

Twitter reports slow user growth and a decrease in ad revenues

The micro-blogging platform reported quarterly earnings on Tuesday, revealing mixed results and sluggish user growth that sent shares plunging as much as 12% in after hours trading.

By Natalia Angulo • April 27, 2016

Social TV tool Canvs scores content for social emotional reactions

Canvs uses Nielsen Social and Twitter TV Ratings data along with internal analysis for its emotional reaction scoring of content for media partners.

By David Kirkpatrick • April 27, 2016

AdWords rolls out new 6-second Bumper video ad format

YouTube Bumper video ads are an unskippable six-second format that Google describes as "little haikus of video ads."

By David Kirkpatrick • April 27, 2016

Brand marketers see higher engagement with micro-influencers: Survey

As Instagram follower numbers rise, engagement decreases, according to the findings of a new study.

By Natalia Angulo • April 26, 2016

Facebook is building a standalone camera app: WSJ

The standalone camera app is designed to increase content creation to share on the parent platform.

By David Kirkpatrick • April 26, 2016

YouTube leads the pack in grabbing TV ad dollars

Social media platforms are seeking TV dollars moving to online video, but according to the Wall Street Journal, YouTube is outpacing Facebook, Twitter and Snapchat.

By David Kirkpatrick • April 25, 2016

Mars goes to YouTube to market 3 Musketeers to Gen Z

To introduce the 3 Musketeers brand to Gen Z, Mars is running a digital-only campaign featuring three unknown teens it hopes to turn into social media influencers.

By David Kirkpatrick • April 24, 2016

Food Network bets on influencers to amplify Snapchat reach

With more publishers signing on to Snapchat, there's increased competition to get eyeballs. The Food Network is addressing this concern by tapping influencers to help amplify its reach.

By Natalia Angulo • April 22, 2016

Facebook tweaks news feed algorithm to factor in time spent

Facebook says the adjustment to its algorithm won't significantly affect Facebooks Pages for brands, but it could impact referral traffic. 

By Natalia Angulo • April 22, 2016