Study: Snapchat ads offer marketers better reach than traditional channels

Research by L2 comparing Snapchat and Instagram as advertising channels crowned the messaging app as the more innovative social media platform in terms of ad products.

By David Kirkpatrick • May 24, 2016

How chatbots can drive consumer engagement

Bots have been around for decades and have become ubiquitous in places like China. As the technology gains traction in the U.S., experts warn that developing a customer-centric chatbot strategy is critical.

By David Kirkpatrick • May 23, 2016

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

RhythmOne launches site for marketers to mingle with influencers

RhythmInfluence, a branded offering under the company’s umbrella, gives marketers a destination to learn about the category and connect with its influencer marketing experts.

By David Kirkpatrick • May 20, 2016

How brands can harness native ads to stand out while blending in

In today’s digital climate—where consumers have made it clear they don’t want intrusive advertising—marketers have to stand out by blending in. JWT's global strategy director talked to Marketing Dive about what that takes. 

By Natalia Angulo • May 19, 2016

Snapchat is getting a new algorithm

For a social media platform and marketer relationship that’s already very much a love/hate affair, Snapchat is about to institute an algorithm that will curate branded content.

By David Kirkpatrick • May 19, 2016

Twitter tests integrating MoPub ads in Twitter Kit timelines

The test means the microblogging site will now allow marketers to directly reach non-Twitter users with tweet ads in third-party apps.

By David Kirkpatrick • May 18, 2016

Native ads expected to account for 74% of ad revenue by 2021

According to BI Intelligence, thanks to social media channels' early adoption of native ad units, the category is forecast to make up almost three-quarters of all ad revenue within five years.

By David Kirkpatrick • May 18, 2016

Most of Facebook's 8B daily video views happen without sound

According to Digiday, multiple publishers, including LittleThings and Mic, report that as high as 85% of video views on Facebook are watched with the sound turned off.

By David Kirkpatrick • May 18, 2016

Study: Marketers aren't engaging customers on social media

According to research from Sprout Social, brands send 23 promotional messages for every one response sent to customers.

By David Kirkpatrick • May 18, 2016

Markerly looks to help make running influencer campaigns in-house easier

The influencer marketing tech firm is launching a platform to help marketers who want to execute influencer campaigns without outsourcing to a third-party vendor.

By David Kirkpatrick • May 18, 2016

Report: Twitter to stop including photos, links in 140-character tweet limit

The change to Twitter's iconic 140-character limit comes as the platform looks to bring in new users and bolster ad revenue. 

By Davide Savenije • May 17, 2016

Pinterest brings back affiliate links

After banning affiliate links last year, Pinterest brought the option back because the company believes it now has better tech in place to avoid spam and other non-user friendly behavior.

By David Kirkpatrick • May 17, 2016

REI's #OptOutside campaign wins coveted Best of Show at The One Show

The decision to close on Black Friday and craft a viral campaign around it has turned out to be a stroke of genius for the outdoor retailer.

By Daphne Howland • May 17, 2016

Facebook plans to sell video ads for other companies

The social network rolled out pre-, mid- and post-roll video ads on third-party publishers, pitting it in direct competition with Google in that space.

By David Kirkpatrick • May 17, 2016

Vine stars are flocking to Facebook in search of ad dollars

The short-loop video platform's power users are leaving it behind for other social media outlets, including Instagram and Snapchat, that offer an easier path to getting paid, the Wall Street Journal reports.

By David Kirkpatrick • May 16, 2016

Facebook shuts Mic's custom video ads down

Though Facebook has been putting emphasis on video on its platform lately, a video campaign by Mic using an overlaid banner ad was cut short by the social network.

By David Kirkpatrick • May 16, 2016

EMarketer: Retailers will spend the most on digital ads through 2020

According to eMarketer research, the retail sector will increase its digital ad spending 15% this year and account for 22% of U.S. digital advertising.

By David Kirkpatrick • May 13, 2016

Taco Bell's Cinco de Mayo Snapchat lens sets record with 224M views

Snapchat Lens campaigns cost as much as $750,000 for holidays and events such as the Super Bowl, although it's unclear how much Taco Bell shelled out for its Cinco de Mayo campaign.

By David Kirkpatrick • May 12, 2016

Twitter says influencers are almost as trusted as friends

Twitter and data analytics provider Annalect teamed up for research on influencers and found that 49% of Twitter users rely on influencers for product recommendations.

By David Kirkpatrick • May 12, 2016

Instagram debuts new, minimalist logo in major rebrand

The photo-sharing app said the new app icon and user interface "strikes a balance between recognition and versatility."

By Natalia Angulo • May 11, 2016

Facebook adds its Dynamic Ads product to Instagram

Advertisers now can run retargeting campaigns on Instagram via Facebook’s Dynamic Ads product.

By David Kirkpatrick • May 11, 2016

Study: Mobile is the fastest growing channel for customer interaction

Research by Kitewheel that looked at data from more than one billion interactions found that although social media leads customer interactions, mobile apps are the fastest growing interaction channel.

By David Kirkpatrick • May 11, 2016

Periscope now lets users live stream via drones

As part of a series of updates, Twitter's Periscope also now allows users to search for and save live streams.

By David Kirkpatrick • May 10, 2016

How Snapchat is charging a premium for interactive ads

Snapchat’s complicated relationship with advertisers has taken a new turn now that it’s asking a minimum of $40 CPM for interactive videos ads.

By David Kirkpatrick • May 9, 2016

Facebook goes after morning shows with branded content live stream

The morning show is in collaboration with DigitasLBI and will feature content by sponsor brands that will air on brand's Facebook Page news feeds.

By David Kirkpatrick • May 6, 2016