Social Media: Page 185
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Twitter lands on several TV streaming services, expanding audience reach
The new apps are available for Amazon Fire TV, Apple TV and Xbox One and come in time for Twitter’s live streaming of NFL games.
By David Kirkpatrick • Sept. 15, 2016 -
YouTube launches Community tab for creators
The new feature furthers the video platform's social component in a bid to elevate user engagement with content creators.
By David Kirkpatrick • Sept. 14, 2016 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Twitter will roll out expanded tweets on September 19
Twitter is changing the way it counts its iconic 140 character limit.
By David Kirkpatrick • Sept. 14, 2016 -
Snapchat launches three new ad targeting tools
After years of frustrating marketers with very limited ad targeting options, Snapchat is now offering a variety of ways to target its users.
By David Kirkpatrick • Sept. 14, 2016 -
Instagram allows all users to blacklist keywords in comments
After allowing brands to moderate comments on the app earlier this summer, the social platform is now rolling out the feature for everyone.
By David Kirkpatrick • Sept. 13, 2016 -
Facebook launches in-app payments for Messenger
The social media giant is making its signature messaging app more friendly for marketers and brands.
By David Kirkpatrick • Sept. 13, 2016 -
Study: Over 60% of B2C CMOs can't quantify value of social media
Better measurement and more consistent metrics across different platforms could help marketers quantify the value of their social media campaigns.
By David Kirkpatrick • Sept. 12, 2016 -
Facebook goes global with Lookalike Audiences ad targeting tool
Facebook advertisers can now upload lists of existing customer to find similar users abroad.
By David Kirkpatrick • Sept. 12, 2016 -
Dos Equis announces new 'most interesting man in the world'
The campaign will roll out with interactive elements combining TV and social media to get viewers engaged, including Snapchat interactions.
By David Kirkpatrick • Sept. 9, 2016 -
Facebook enables brands to cross-post videos produced by publishers
The latest change will allow publishers to create videos for brands and then cross-post those videos to the brands’ Page without the brand having to upload the video themselves.
By David Kirkpatrick • Sept. 9, 2016 -
LinkedIn rolls out conversion metrics for sponsored content and text ads
Before the announcement, LinkedIn advertisers relied on third parties to provide conversion tracking on the platform.
By David Kirkpatrick • Sept. 9, 2016 -
Study: Marketers spend 12% of budgets on social media
While social media marketing was all about organic reach in years past, Facebook and other platforms have pushed brands into focusing more on advertising.
By David Kirkpatrick • Sept. 9, 2016 -
Apple plans app store for iMessage
The new iMessage app store will give marketers and brands direct access to the messaging app’s nearly one billion users.
By David Kirkpatrick • Sept. 9, 2016 -
Groups press FTC to crack down on Instagram influencer marketing
The practice has largely been left unregulated until now, with many endorsers not disclosing they are being paid.
By David Kirkpatrick • Sept. 8, 2016 -
Snapchat cuts daily local Stories for cities, shifts focus to live events
A strategy geared toward live sporting events would put Snapchat in direct competition with Twitter.
By David Kirkpatrick • Sept. 8, 2016 -
Social media users lash out at Victoria's Secret latest ad campaign
The backlash comes at a time when the advertising industry is plagued by concerns over sexism.
By David Kirkpatrick • Sept. 7, 2016 -
eMarketer predicts Snapchat ad revenue will nearly triple next year
Recent moves to attract advertisers are set to pay off for Snapchat.
By David Kirkpatrick • Sept. 7, 2016 -
Report: 66% of social video advertisers plan to run campaigns on Facebook
Facebook appears to be winning the battle for video advertisers with its social competitors.
By David Kirkpatrick • Sept. 7, 2016 -
Younger users comment on news via social, older users prefer publisher sites
Understanding the generational divide in how internet users consume online content is key for marketers.
By David Kirkpatrick • Sept. 6, 2016 -
Twitter enables brands to partner with live video creators
Twitter is quickly becoming a major player in live streaming video content — and now it's hoping to get brands in on the action.
By David Kirkpatrick • Sept. 6, 2016 -
Vertical video ads for mobile go live on Facebook
For one ad, a digital agency found engagement rates with the vertical format are three times higher than for square video ads.
By David Kirkpatrick • Sept. 6, 2016 -
Facebook will pre-load mobile content, warns advertisers to optimize their sites
The social network is cautioning advertisers to make sure their sites are mobile-friendly or risk not reaching mobile users with slower connections.
By David Kirkpatrick • Sept. 2, 2016 -
Instagram rolls out long-desired pinch-and-zoom capability
After users cried out for a pinch-and-zoom feature on the app, Instagram finally decided to give them what they want.
By David Kirkpatrick • Sept. 1, 2016 -
Marketers can now target Pinterest users who click and save brand-related pins
Social media platforms collect a lot of behavioral data on users, and that data can have great value for targeting ads.
By David Kirkpatrick • Sept. 1, 2016 -
Promotional emails influence 48% of millennials' purchase decisions at least 'some of the time'
While recent research has questioned the effectiveness of email marketing to younger demographics, Fluent found email is the most effective promotional channel for millennials.
By David Kirkpatrick • Sept. 1, 2016
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