Social Media: Page 184
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Twitter's stock plummets as Google, others back out
With rumored big-name buyers reportedly not interested in a deal for the micro-blogging site, share prices dropped precipitously.
By David Kirkpatrick • Oct. 6, 2016 -
Twitter inks upfront Amplify ad deals with CW, Ford
The deal is one of Twitter’s largest video ad buys and will feature content from CW supported by ads from Ford.
By David Kirkpatrick • Oct. 5, 2016 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Gartner: Social media advertising set to double
According to Gartner’s survey, 80% of social media marketers will have an advertising program within the next year.
By David Kirkpatrick • Oct. 4, 2016 -
Facebook launches Marketplace, without brands
The social media giant's latest shopping feature is a Craigslist-like section in the app that allows users to put up items for sale.
By David Kirkpatrick • Oct. 4, 2016 -
Is Google a serious Twitter suitor?
Google, Salesforce and Disney are all allegedly interested in the platform, but reports suggest Alphabet Inc. might become its new home.
By David Kirkpatrick • Oct. 4, 2016 -
For 135-year-old Quaker Oats, a campaign focused on the new
Deemed "Oatober," the new series of promos features original video content starring Katie Holmes and an Oatmeal Bowl event in New York.
By David Kirkpatrick • Oct. 4, 2016 -
Facebook Messenger has its 'Day' with Snapchat-aping feature
The tech company is experimenting with its own 24-hour multimedia feed.
By David Kirkpatrick • Oct. 3, 2016 -
Hyundai
Hyundai has Facebook users put their profile 'on the line' during NFL games
The interactive effort is also running Twitter sweepstakes based on NFL announcers’ calls.
By David Kirkpatrick • Sept. 30, 2016 -
Kik eyes social shopping future with expanded bot support
Kik Interactive is building an in-app shopping market via concierge and influencer bots that are both branded and brand-agnostic.
By David Kirkpatrick • Sept. 30, 2016 -
Research: Conversion from paid Facebook campaigns rises for 68% of retailers
Retailers also noted increased conversion for paid Instagram efforts in a survey from the National Retail Federation and Forrester.
By David Kirkpatrick • Sept. 29, 2016 -
Twitter Moments now open to all users
Previously only media partners could take advantage of the feature that stitches tweets together to create a larger story.
By David Kirkpatrick • Sept. 29, 2016 -
IAB overhauls ad guidelines to address autoplay video, emerging formats
The organization wants to make digital ads less invasive and more flexible across screens.
By Chantal Tode • Sept. 27, 2016 -
Disney joins Salesforce, Google as possible Twitter suitor
The social media platform is expected to be bought out soon, but by which organization remains unclear.
By David Kirkpatrick • Sept. 27, 2016 -
Facebook Canvas ads get 360-degree video treatment
The social media platform is also letting marketers link ads together to create ongoing brand stories.
By David Kirkpatrick • Sept. 27, 2016 -
Report: Twitter in talks with Google, Salesforce over possible sale
Twitter acquisition rumors picked up steam after Microsoft acquired LinkedIn for $26 billion, with analysts suggesting the social media platform could be attractive to players like Google that missed out on the LinkedIn deal.
By Davide Savenije • Sept. 23, 2016 -
Snaplytics automates Snapchat influencer tracking via new platform
Measuring the success of influencer campaigns is notoriously tough and Snaplytics’ looks to make the process easier for marketers.
By David Kirkpatrick • Sept. 23, 2016 -
YouTube joins the live streaming party for presidential debates
Facebook, Twitter and YouTube all have deals to live stream the upcoming presidential debates.
By David Kirkpatrick • Sept. 22, 2016 -
Facebook enlists big-name partners to measure effectiveness of ads
The social media giant wants to create a clearer picture of ad results for marketers.
By Chantal Tode • Sept. 22, 2016 -
Twitter's new relaxed character cap doesn't apply to promoted tweets
There are workarounds to the 140-character limit.
By David Kirkpatrick • Sept. 20, 2016 -
Pexels
Twitter fans factor into NFL season opening audience of 15.7M
Live sports is no longer limited to linear TV, though traditional networks still dominate numbers.
By David Kirkpatrick • Sept. 19, 2016 -
Martin Sorrell talks Twitter past, present and future with Jack Dorsey
The WPP head questioned Dorsey on the company’s current shortcomings and potential course corrections at DMEXCO’s opening talk.
By Peter Adams • Sept. 19, 2016 -
Twitter's NFL live streaming debut is a hit — except with ad blockers
The first big test of the social media platform's live video streaming ambitions was a success. But that doesn't mean it didn't go off without a hitch.
By Davide Savenije • Sept. 16, 2016 -
Twitter's new customer service tools enable brands to offer support
The micro-blogging platform continues to reinvent itself by expanding brands' customer service options.
By David Kirkpatrick • Sept. 16, 2016 -
Domino's rolls out pizza ordering via new Facebook Messenger bot
Domino's already offers its customers unique ways to order pizza, such as via a texted emoji, with its latest option adding conversational commerce on Facebook’s Messenger app.
By David Kirkpatrick • Sept. 16, 2016 -
Study: Automobile shoppers increasingly turn to social media
The J.D. Power 2016 New Autoshopper Study found 22% of new car buyers are using social media as an information resource, up from 16% last year.
By David Kirkpatrick • Sept. 16, 2016
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