Gatorade runs video game ad on Snapchat

The video game, which is running on ESPN’s Snapchat Discover channel, opens when users swipe the ad in the app.

By David Kirkpatrick • Aug. 31, 2016

YouTube live video views up 80% over last year

As live video takes off online, Google's YouTube is fighting Facebook and Twitter for live streaming dominance. 

By David Kirkpatrick • Aug. 31, 2016

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Differentiating from Snapchat, Instagram brings personalized suggestions to Stories feature

Widely seen as a Snapchat copycat feature when it was first launched, Instagram's new Stories feature now boasts a major difference.

By David Kirkpatrick • Aug. 31, 2016

Twitter's new program pays creators to make videos

Twitter's 70-30 revenue split gives the platform a boost in competing for star video creators with YouTube, which only shares 55% of the revenue with its content creators. 

By Davide Savenije , David Kirkpatrick • Aug. 31, 2016

Facebook updates its Offers coupon feature for brands and users

After four-plus years as an afterthought on the platform, Facebook is putting more weight behind its version of coupons. 

By David Kirkpatrick • Aug. 31, 2016

How to create content that gets linked and shared

There are many goals to track with content marketing, but a new report suggests the most valuable is the impact of content throughout the buying cycle. 

By David Kirkpatrick • Aug. 30, 2016

Home goods retailer Williams-Sonoma shifts marketing budget toward digital

Digital is already the retailer's biggest marketing channel, but it plans to double down after seeing its growth driven by e-commerce. 

By David Kirkpatrick • Aug. 30, 2016

Study: One-third of native ads violate FTC disclosure guidelines

While many publishers and advertisers find native ads to be effective, there are growing concerns over how they are presented to consumers.

By David Kirkpatrick • Aug. 30, 2016

WhatsApp's data-sharing with Facebook raises privacy concerns

After WhatsApp announced it would share mobile data with Facebook for ad targeting, consumer privacy groups filed complaints with the FTC.

By David Kirkpatrick • Aug. 30, 2016

Report: Snapchat plans to offer behavioral ad targeting

While Snapchat is careful to protect its user base from intrusive ads, the app has been making moves to attract advertisers by improving targeting and measurement capabilities.

By David Kirkpatrick • Aug. 29, 2016

Facebook embraces vertical video in mobile news feeds

Taking another page from the Snapchat playbook, Facebook is bringing more vertical video to mobile. 

By David Kirkpatrick • Aug. 29, 2016

Facebook automates Trending section after allegations of bias

Despite an internal investigation finding no evidence of bias, Facebook is making changes to the way it picks Trending stories and how it describes them to users. 

By David Kirkpatrick • Aug. 29, 2016

Imgur rolls out new native ad format

Imgur’s audience of geeky millennial males is highly desirable to marketers, but it's challenging to figure out what that demographic will find cool or fun.

By David Kirkpatrick • Aug. 26, 2016

Study: Different demographics prefer different channels for customer service

While the under 25 year-old crowd prefers social media, those over 55 want to be contacted by phone.

By David Kirkpatrick • Aug. 26, 2016

Facebook pushes live video with prime mobile real estate

The live streaming video button has become front and center (and just a little to the left) on Facebook's mobile app for some users.

By David Kirkpatrick • Aug. 26, 2016

WhatsApp to share data with Facebook for ad targeting

In one fell swoop, Facebook has essentially added over one billion phone numbers into its user database.

By David Kirkpatrick • Aug. 26, 2016

Facebook testing autoplay mobile video with sound on

Taking a cue from Snapchat, Facebook is testing out the format on its mobile app.

By David Kirkpatrick • Aug. 25, 2016

Twitter releases direct message button for websites

Twitter isn't the only social media platform that wants to become the go-to place for chatting with a business, with Facebook betting on its Messenger app.

By David Kirkpatrick • Aug. 25, 2016

Marketers can now create Facebook Slideshow ads on mobile

The Slideshow ad unit was initially introduced as a “video-light” format where a string of individual images could be combined to create a video-like multimedia experience.

By David Kirkpatrick • Aug. 24, 2016

Study: 25% of Instagram ads are now video

The increase comes as Facebook and Instagram are putting a growing emphasis on video ads. 

By David Kirkpatrick • Aug. 24, 2016

eMarketer forecasts Snapchat user base to grow 27% this year

While Snapchat has seen soaring user growth, it has been something of a challenge for marketers, at least until recently.

By David Kirkpatrick • Aug. 24, 2016

Kardashians accused of failing to disclose paid relationships in Instagram posts

The Kardashians may be the most high profile influencers to attract attention over allegedly not disclosing sponsorships in social media posts, but they are certainly not the first.

By David Kirkpatrick • Aug. 23, 2016

Facebook launches Lifestage, new social video app for teens

With Lifestage, Facebook is going after the teenage crowd that Snapchat captured so well. 

By David Kirkpatrick • Aug. 23, 2016

Twitter study shows feed experience makes video ads more memorable

The nature of Twitter's personalized and self-curated user experience positively impacts how video ads are perceived by users, according to the study.

By David Kirkpatrick • Aug. 22, 2016

Digital platforms took Olympics viewers and ad revenue away from TV broadcasters

Digital streaming and second screens have eaten into TV's Olympics dominance, with a growing number of consumers following the games on digital platforms. 

By David Kirkpatrick • Aug. 22, 2016