Social Media: Page 183
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Facebook to score Audience Network publishers for ad pricing
The idea is to ensure advertisers get their money’s worth.
By David Kirkpatrick • Oct. 14, 2016 -
McDonald's beefs up social media staff to target youth market
Social expansion follows research showing only 20% of millennials have tried a Big Mac.
By David Kirkpatrick • Oct. 14, 2016 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Twitter gets election night coverage as Periscope adds studio quality
The beleaguered company is bolstering its mission of becoming a live video platform.
By David Kirkpatrick • Oct. 14, 2016 -
Facebook expands monetization options for Instant Articles
Giving publishers more flexibility and features could be an effort to keep up with Google AMP.
By David Kirkpatrick • Oct. 13, 2016 -
McDonald's UK drops YouTube influencers over small audience
A campaign hosted by two vloggers failed to surpass 1,000 views in any of its 2016 clips.
By David Kirkpatrick • Oct. 13, 2016 -
Facebook names "The Sims" vet as head of Social VR
The former videogame executive joins the company as virtual development accelerates.
By Peter Adams • Oct. 13, 2016 -
Morgan Stanley, Goldman to lead Snapchat's IPO
JPMorgan, Deutsche Bank, Allen & Co. are also involved in the offering expected for next March.
By David Kirkpatrick • Oct. 13, 2016 -
Report: US ad revenue forecast revised upwards
Magna Global's updated numbers reflect strong growth and digital's significant influence.
By David Kirkpatrick • Oct. 13, 2016 -
Pepsi brings social media in-house
The evolving role of agencies and the challenges in shared content are behind the move.
By David Kirkpatrick • Oct. 13, 2016 -
Google acquires FameBit, a platform for connecting YouTube creators and brands
The deal is expected to add branded content opportunities for video advertisers.
By David Kirkpatrick • Oct. 12, 2016 -
Facebook, Instagram and Twitter suspend geolocation firm Geofeedia
At issue is the service's sharing of real-time social media data with law enforcement.
By David Kirkpatrick • Oct. 12, 2016 -
Workplace is Facebook's new enterprise social networking product
The service will be separate from users’ personal Facebook accounts and will provide businesses with an ad-free way to connect with employees.
By David Kirkpatrick • Oct. 11, 2016 -
NFL penalizes teams for sharing content online
The sports organization is instating punishments of up to $100,000 for teams that go outside its new social media guidelines.
By Peter Adams • Oct. 11, 2016 -
After failed acquisition strategy, Twitter's Dorsey lays out vision for future
Without mentioning the lack of buyout offers, Twitter CEO Jack Dorsey sent employees a memo touting the micro-blogging platform’s live strategy.
By David Kirkpatrick • Oct. 11, 2016 -
Facebook is testing ads in Groups
The Groups ad tests are going on in Australia, Canada, Ireland and New Zealand and were confirmed by Facebook.
By David Kirkpatrick • Oct. 11, 2016 -
Deep Dive
Can Snapchat be marketer friendly?
Challenges remain for brands trying to get in front of the app's users, even as the company works harder than ever to court them. Two experts outline which tactics are working.
By David Kirkpatrick • Oct. 10, 2016 -
The Economist discovers new media partner
The storied publication will now be putting out a digital weekend edition on the Snapchat Discover platform.
By David Kirkpatrick • Oct. 10, 2016 -
Facebook seeks invite to nearby recommendations party
The new standalone Events app helps users discover local fairs, nightlife and other goings-on.
By Chantal Tode • Oct. 10, 2016 -
Snapchat's Story Playlist shift opens new ad opportunities
By removing auto-advance and creating a Story Playlist, the social media company is giving users more control.
By David Kirkpatrick • Oct. 10, 2016 -
With more bad news for Twitter, can live streaming save the day?
A fourth potential suitor bowed out over the weekend as Twitter stocks continue to tumble, making live video streaming the site's sole possible bright spot.
By David Kirkpatrick • Oct. 10, 2016 -
Snapchat's ad API for programmatic buying arrives
The rising-star social media app now allows marketers to buy ads programmatically.
By David Kirkpatrick • Oct. 7, 2016 -
Study: Tapping Twitter for customer service results in up to 20% more consumer spend
The social media site released a report with Applied Marketing Science illustrating the value its customer care provides for businesses.
By Peter Adams • Oct. 7, 2016 -
Report: Snapchat parent prepares IPO at $25B valuation
The Wall Street Journal reports Snap Inc.’s initial public offering could take place as early as late March.
By Chantal Tode • Oct. 6, 2016 -
YouTube gets more transparent with paid content
The video portal introduced an optional tag that allows creators to automatically identify sponsored material at the beginning of videos.
By David Kirkpatrick • Oct. 6, 2016 -
Supreme Court denial leaves Facebook's sponsored stories settlement in place
The original case addressed how permission is provided to use consumers’ photos in ads.
By Chantal Tode • Oct. 6, 2016
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