Social Media: Page 169
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Snapchat expands geofilters options for advertising partners
In a move that should ramp up revenue, the platform is letting partners sell sponsored efforts via the popular format.
By David Kirkpatrick • April 26, 2017 -
Doritos bags get musical punch for 'Guardians of the Galaxy Vol. 2'
Exclusive packaging doubles as a cassette player for the film's retro-flavored soundtrack.
By David Kirkpatrick • April 26, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
LinkedIn launches new targeting capabilities
Matched Audiences offers marketers website retargeting, as well as account and contact targeting.
By David Kirkpatrick • April 25, 2017 -
Why Pinterest is dropping its Like button
The platform is making moves to distinguish itself in an ever-more crowded social field.
By David Kirkpatrick • April 24, 2017 -
In reversal, the Guardian ditches Facebook Instant Articles, Apple News
The face-off with publishers continues as some walk while others are getting deals to produce premium video content.
By David Kirkpatrick • April 24, 2017 -
Deep Dive
How Topix accelerated campaign decision-making, profitablity via predictive analytics
The digital media company freed up more spend for experimentation by turning off losing campaigns 3x faster.
By David Kirkpatrick • April 24, 2017 -
FTC sets sights on Instagram influencers
The new approach could be more effective at bringing about change than previous efforts that targeted brands only.
By David Kirkpatrick • April 21, 2017 -
Unilever's Suave flips the switch on influencers
Trendier packaging and a reversed name fooled a lot of beauty mavens in a new campaign.
By David Kirkpatrick • April 20, 2017 -
Coca-Cola shakes up a signature campaign to deepen personalization
For its fourth iteration, "Share a Coke" will expand to more products and include last names for the first time.
By David Kirkpatrick , Peter Adams • April 20, 2017 -
Deep DiveThe pros and cons of an in-house agency
Brands that consider assuming control of ad development might want to ask Pepsi if the benefits outweigh the potential pitfalls.
By David Kirkpatrick • April 20, 2017 -
Twitter rolls out in-stream video ads
The new format capitalizes on recent growth in video impressions on the platform.
By David Kirkpatrick • April 19, 2017 -
Can Facebook augment its future with new AR camera push?
The social giant unveiled a mobile-first Camera Effects Platform for developers the same day that Snapchat upgraded its own AR tech.
By David Kirkpatrick • April 19, 2017 -
Report: Snapchat to boost self-serve offering with full-screen ads
Brands will soon have more direct access to buying Snap ads.
By David Kirkpatrick • April 18, 2017 -
Rimmel London launches new brand identity with digital campaign
The #EdgeYourLook campaign includes an influencer element featuring brand ambassadors and a digital film.
By David Kirkpatrick • April 18, 2017 -
Oscar Mayer cooks up bacon font for shareable video generator
Can the brand start more 'baconversations' on social media?
By David Kirkpatrick • April 18, 2017 -
Study: Not everyone hated the Kendall Jenner Pepsi ad after all
Research from Morning Consult found 44% of respondents had a more favorable view of the soft drink brand after watching it.
By David Kirkpatrick • April 17, 2017 -
Instagram Stories passes Snapchat for daily active users
Less than a year after launch, Facebook's copycat feature continues to see traction in what might be a worrying trend for Snap Inc.
By David Kirkpatrick , Peter Adams • April 17, 2017 -
Deep Dive
Will YouTube's troubles impact social spending?
Brands are hitting pause on the platform over brand safety concerns. Experts weigh in on whether there's a "ripple effect."
By David Kirkpatrick • April 17, 2017 -
Can Snapchat's geotargeting capabilities match online ads to in-store visits?
The Snap to Store tool, already tested by 7-Eleven and Paramount Pictures, is rolling out for wider use.
By David Kirkpatrick • April 13, 2017 -
Is Wendy's about to break a Twitter record?
A teen's request for a year's supply of chicken nuggets is getting millions of retweets.
By Peter Adams • April 13, 2017 -
Studio 71 offers advertisers curated YouTube inventory
The media company for creators is looking to provide wary marketers a brand safety guarantee with direct buys.
By David Kirkpatrick • April 12, 2017 -
YouTube's top influencer launches a new show — on Twitch
Felix Kjellberg, better known as PewDiePie, is trying out Amazon's streaming service following heated controversies on Google's video platform.
By David Kirkpatrick • April 12, 2017 -
Twitter beefs up third-party ad measurement for reach, viewability
The platform is partnering with Moat and Integral Ad Science while also expanding relationships with Nielsen and comScore.
By David Kirkpatrick • April 11, 2017 -
Facebook, topping 5M monthly advertisers, eyes SMBs for continued growth
New services, including online courses and targeting tools, aim to bring more small businesses into the fold.
By David Kirkpatrick , Peter Adams • April 11, 2017 -
Heineken USA consolidates digital, social marketing duties to Omnicom's Red Urban
The brand's digital and social ad business, previously spread among a number of agencies, will also be getting a dedicated New York City office.
By David Kirkpatrick • April 10, 2017
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