Nordstrom hones Snapchat strategy for annual anniversary sale

Snapcodes printed on coffee cups, catalogs, ad materials and at in-store locations unlock a custom branded lens. 

By David Kirkpatrick , Natalie Black (Koltun) • July 18, 2017

6 ways to get socially-conscious ads right

System1 Group's Tom Ewing lays down why some socially-conscious ads work while others fall flat.  

By Tom Ewing • July 18, 2017

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Facebook explores Marketplace ad space

The social media giant is eyeing more options on the Craigslist-style service as ad load growth continues to slow on News Feed.

By David Kirkpatrick • July 17, 2017

Report: Are super-short video ads stifling creativity?

According to some agency executives, a trend spawned by social media platforms like Snapchat doesn't allow for proper storytelling or emotional connection with viewers.

By David Kirkpatrick • July 14, 2017

VR evolves with live streaming, interactive movie ad

Facebook's VR social hangout gets live streaming while the upcoming film "Jigsaw" delivers an interactive Virtual Room experience.

By David Kirkpatrick • July 13, 2017

Instagram has a counterfeit ad problem

A number of ads on Facebook's popular photo-sharing app sell products with doctored brand logos.

By David Kirkpatrick , Natalie Black (Koltun) • July 13, 2017

Finish Line sees 49x sales lift with broad Facebook audience targeting

A campaign from the retailer used the platform's new targeting option for dynamic ads to achieve impressive sales results, along with a 9.5x return-on-ad-spend.

By David Kirkpatrick • July 13, 2017

Facebook rolls out Messenger ads globally

One Australian retailer found early tests of the product helped it reach customers where they were already active and engaged.

By David Kirkpatrick , Peter Adams • July 12, 2017

Dick's Sporting Goods' new CMO led digital transformation at Dunkin' Donuts

Scott Hudler will leverage his experience as chief digital officer at Dunkin' Donuts to drive the sporting goods retailer's consumer engagement strategy. 

By David Kirkpatrick • July 12, 2017

Newspapers join forces to gain negotiation power against Facebook, Google

The News Media Alliance is seeking a limited antitrust exemption from Congress to put media organizations on more even footing. 

By David Kirkpatrick , Chantal Tode • July 11, 2017

Perrier's social-focused NYC pop-up stokes the 5 senses

Coming ahead of the launch of two new flavors — and peak summer heat ​— the event targets influencers and features a Twitter vending machine. 

By David Kirkpatrick , Peter Adams • July 11, 2017

Acura drives AR engagement with interactive Facebook Live race

Viewers played the role of pit crew by using reaction emojis to reveal shortcuts and clear obstacles on the virtual race course.

By David Kirkpatrick • July 11, 2017

L2: Instagram rules video engagement

The report also saw a ripple effect of TV ads leading to a higher organic interest on digital channels. 

By David Kirkpatrick , Natalie Black (Koltun) • July 10, 2017

Report: Facebook's ad growth continues to slow in Q2

Brands are taking more time to analyze results, but might also be looking to diversify their spending as the platform hits new levels of maturity.

By David Kirkpatrick , Peter Adams • July 6, 2017

Facebook adds 2 new original video shows

The series — one featuring Mike Rowe of "Dirty Jobs" fame and the other the Ball basketball family — could help Facebook build its self-serve ad business. 

By David Kirkpatrick • July 5, 2017

Facebook plans monthly release of new metrics, measurement tools to appease marketers

The initiative intends to offer greater transparency and understanding about how advertising works on the platform.

By David Kirkpatrick , Peter Adams • June 30, 2017

The Kia hamsters are back, now in 'turbo' form

A video short featuring a "turbocharged" baby version of the popular brand mascot, along with an iconic soundtrack, rolls out online and on more than 25,000 theater screens this weekend.

By David Kirkpatrick • June 30, 2017

Forrester: 94% of 18 to 29-year-olds stream content online

In addition to being the only demographic to prefer online streaming, these consumers are also alone in their preference for purchasing from a mobile device over a tablet. 

By David Kirkpatrick • June 29, 2017

Purpose must take center stage in the new branding era

Defining a clear message creates coherence for consumers and employees on what a company stands for beyond making money, writes Siegelvision President and CEO Alan Siegel. 

By Alan Siegel • June 29, 2017

Facebook rolls out product video ads as mobile shopping's ascent continues

Made.com is an early adopter of the video dynamic ads, while Airbnb and Netflix are leveraging new household targeting capabilities. 

By David Kirkpatrick • June 28, 2017

Oscar Mayer adds WienerCycle, WienerDrone to marketing push for healthier hot dogs

Ahead of the Fourth of July holiday, the brand is expanding a national campaign started in May, making a stop in Weiner, AR, along the way. 

By David Kirkpatrick • June 27, 2017

Facebook, Microsoft, Twitter and YouTube team to tamp down terrorist content

The Global Internet Forum to Counter Terrorism appears to expand on a former agreement between the tech giants to combat hate speech, but can it succeed where others have failed?

By David Kirkpatrick • June 27, 2017

Study: Facebook Live, YouTube Live are neck and neck

According to Magid Advisors data, Facebook Live has a 45% market share with YouTube Live close behind at 44%. 

By David Kirkpatrick • June 26, 2017

How Polaroid plans to blanket the brand with user content

A new website is mostly made up of fan photography — a strategy that extends to other marketing creative as well. 

By David Kirkpatrick • June 23, 2017

Reddit opens up video ads to spur marketing expansion

The site has also revamped its self-serve ad platform for the first time in eight years, but will its cynical community take well to a bigger brand presence? 

By David Kirkpatrick • June 23, 2017