Social Media: Page 168
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Brawny taps Spectacles-wearing toddlers for Mother's Day campaign
"Once a Mother, Always a Giant" splices together video footage of moms shot from their childrens' point of view.
By David Kirkpatrick • May 11, 2017 -
Snap spotlights command over millennials' attention amid stagnant Q1 growth
CEO Evan Spiegel also suggested he's unfazed by competition from Facebook.
By Peter Adams • May 11, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Study: Snapchat rivals Facebook for teen engagement
Though it's a fraction of the social giant's size, the video messenger remains the hot app with Gen Z.
By David Kirkpatrick • May 10, 2017 -
Wendy's fan shatters Twitter record in quest for chicken nuggets
While Carter Wilkerson didn't hit Wendy's benchmark of 18 million retweets, the brand is ceding the win and giving him a year's supply of nuggets anyway.
By David Kirkpatrick • May 10, 2017 -
Kona Brewing Co.'s 'Bruddahs' are back to poke fun at screen obsessions
Just in time for summer, the Hawaiian beer brand has a series of humorous spots featuring the easygoing duo, along with social sweepstakes and concerts.
By Natalie Black (Koltun) • May 10, 2017 -
Oreo is letting fans come up with its next flavors
A #MyOreoCreation contest on social media is encouraging cookie aficionados to share their ideas with the Mondelez brand.
By David Kirkpatrick • May 9, 2017 -
Dove's body-positive packaging change backfires
The effort involves bottles of body wash representing different shapes and sizes of beauty — and is being mocked on social media.
By David Kirkpatrick • May 9, 2017 -
Report: Facebook's premium video content slate set to debut next month
Multiple insiders have said the social giant has about two dozen shows planned for an announcement right around the Cannes Lions advertising festival.
By David Kirkpatrick , Peter Adams • May 8, 2017 -
Kraft encourages moms to 'swear like a mother' in viral campaign
Just in time for Mother’s Day, the brand is serving up kid-friendly alternatives to curse words in a hit digital video spot.
By Natalie Black (Koltun) • May 8, 2017 -
Despite missing 2 hour mark, Nike's marathon stunt was a marketing win
"Breaking2" equipped some of the world's fastest runners with Zoom Vaporfly Elite sneakers, drawing millions of views on social.
By David Kirkpatrick , Peter Adams • May 8, 2017 -
Untitled Worldwide, photographer/director Valerio Spada
Gap opts for real people over models in diversity-minded campaign
The clothing retailer and agency Untitled Worldwide scoured grocery stores, malls and colleges to find 20 people to represent the brand this summer.
By Natalie Black (Koltun) • May 5, 2017 -
Time Inc.'s big digital video push includes live shows, social-only brands
A Sports Illustrated streaming service, four new "all-social" brands and an ad product that quintuples video inventory are just pieces of the massive rollout.
By David Kirkpatrick • May 5, 2017 -
Colonel Sanders is a romance novel hunk in KFC's 'steamy' Mother's Day promo
A free copy of "Tender Wings of Desire" comes paired with meals on what's usually the brand's best-selling day of the year.
By David Kirkpatrick • May 5, 2017 -
Facebook's next big bets include Ad Breaks, linking ads to sales
Despite the company's strong Q1 earnings, some advertisers remain skeptical that users are as in love with video ads as Facebook is.
By Peter Adams • May 4, 2017 -
The CMO role is shifting in 2017
From creating hybrid roles combined with other business functions to eliminating the C-suite spot altogether, brands are rethinking the CMO position.
By David Kirkpatrick • May 4, 2017 -
Adobe Stock
Forrester: CMOs could pull up to $2.9B in display ad spending
A new report forecasts the end of advertising as we know it as marketers take a hard look at interruptive models.
By David Kirkpatrick • May 3, 2017 -
Deep Dive
Beauty marketers buck broader downward trends as digital innovation blooms
Millennials and makeup have a strong bond that beauty retailers and brands are cultivating through AR, AI and shoppable social media ads.
By Rachel Brown • May 3, 2017 -
Kraft Heinz doubles Oscar Mayer's marketing budget as it promotes healthier hot dogs
#ForTheLoveOfHotDogs showcases the removal of nitrates and nitrites, artificial preservatives and by-products.
By David Kirkpatrick • May 2, 2017 -
Coke transcends foodie boundaries in chef influencer-fueled campaign
Culinary creators Aarón Sánchez and Roblé Ali show off how the soft drink pairs with pretty much anything.
By David Kirkpatrick • May 2, 2017 -
Facebook automates rights management for video content owners
Taking ad revenue from matching content is a core focus.
By David Kirkpatrick • May 1, 2017 -
Unicorn frapp frenzy spurs more mobile, digital innovation at Starbucks
One quirky drink drove social sharing, traffic, brand awareness and affinity. Now, the coffee giant looks to replicate the success.
By David Kirkpatrick • May 1, 2017 -
Pigs really do fly in Chrysler's new campaign for the Pacifica Hybrid
Sixty-second digital spots featuring air-bound porcine aim to appeal to kids as much as the parents driving them.
By David Kirkpatrick • May 1, 2017 -
Deep Dive
Why consultancies aren't upending the agency-client model just yet
Amid a growing tug-of-war between traditional agencies and management consultancies, analysts say the two achieve distinct ends — at least for now.
By David Kirkpatrick • May 1, 2017 -
Tostitos lets fans create custom digital piñatas for Cinco de Mayo
Though the promise of a candy shower is notably absent, the avatars can be shared on Facebook, Twitter or Instagram to enter the sweepstakes.
By David Kirkpatrick • April 28, 2017 -
Study: Mobile dominated online ad spend for first time in 2016
Last year, mobile spending hit $36.6 billion, 51% of all internet ad revenue.
By David Kirkpatrick • April 27, 2017
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