Social Media: Page 170
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Live broadcasts make up 20% of Facebook videos
Over the last year, Facebook Live broadcasts have grown more than 4x.
By David Kirkpatrick • April 7, 2017 -
YouTube TV, Google's bid to conquer OTT, debuts in 5 markets
But will the tech giant's current PR woes with the video portal weaken the service's early legs?
By David Kirkpatrick , Peter Adams • April 6, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Facebook to offer a light version of Workplace
The social network is hoping a free version will hook small businesses or companies in emerging markets.
By Justine Brown • April 6, 2017 -
EMarketer: Ad formats not native to Snapchat see little traction
New research finds sponsored geofilters and lenses are the only formats with any notable user engagement.
By David Kirkpatrick , Peter Adams • April 5, 2017 -
Subliminal content tricks Google's AI tool for classifying video
Google’s Cloud Video Intelligence API, currently in beta, can mess up its classifications if multiple single-image frames are embedded within a video.
By David Kirkpatrick • April 5, 2017 -
UPDATE: Pepsi ad, championing unity through soft drink, gets savaged on social media
The Kendall Jenner-starring spot is drawing heavy criticism for cribbing imagery from heated, real-world social movements.
By Peter Adams • April 5, 2017 -
Twitter allows businesses to request, share location in Direct Messages
Rolled out yesterday, the opt-in feature is largely centered on improving customer service capabilities.
By David Kirkpatrick • April 4, 2017 -
LinkedIn rolls out mobile-friendly lead gen forms
Streamlining lead generation from sponsored content on mobile devices is the goal here.
By David Kirkpatrick • April 4, 2017 -
Nestle, Crayola team to bring kids' water bottle designs to life
The multichannel Share-a-Smile campaign leverages influencers and a strong social media push to raise awareness.
By David Kirkpatrick • April 4, 2017 -
Is Facebook trying to lure content creators away from YouTube?
All pages can now offer paid content, a move that comes at a time when YouTube is particularly vulnerable.
By David Kirkpatrick • April 3, 2017 -
YouTube creators take income hit amid brand safety controversy
Influencers stand in the crossfire as advertisers freeze their spend on the platform entirely and adjust what constitutes ad-ready content.
By David Kirkpatrick • April 3, 2017 -
Amazon sets up exclusive social influencer market
A new program will operate similarly to Amazon Affiliates, but participating influencers have to apply and meet criteria for inclusion.
By David Kirkpatrick • April 3, 2017 -
Marriott tours influencers around the world in first original Snapchat series
"Six Days, Seven Nights" features three-minute, unscripted "snapisodes," all of which are partially filmed with Snap's Spectacles wearable.
By Peter Adams • March 31, 2017 -
Crayola's colorful social media push draws interest for retirement party
The crayon brand is heavily tapping social media for the upcoming exit of a color from its 24-count box.
By David Kirkpatrick • March 30, 2017 -
General Mills gets stung by wildflower promotion
As part of a "save the bees" campaign, the manufacturer sent out 1.5 billion free seed packets that are not compatible with all parts of the U.S.
By Doug Harris • March 30, 2017 -
Study: Kellogg's and Hershey's show grrrreat social engagement
The manufacturers were at the top of a study looking at who does best at creating buzz with consumers, but can that engagement translate to sales?
By Keith Loria • March 29, 2017 -
Twitter introduces pre-roll ads for Periscope video
Viewers of both live streams and archived video are set to start seeing more brand spots.
By David Kirkpatrick • March 29, 2017 -
Pinterest makes Promoted App Pins available to all advertisers
The ad format allows users to download apps directly within the social media platform.
By David Kirkpatrick • March 29, 2017 -
Facebook Stories might be the social giant's biggest play against Snapchat yet
Effects include virtual masks, frames and interactive filters users can apply via a new in-app camera — and brands are already on board.
By David Kirkpatrick , Peter Adams • March 29, 2017 -
Will social media give United a leg up on PR crisis?
The brand's strong social media presence could help it manage the backlash over a recent decision to bar two teenagers from flying because of their attire.
By David Kirkpatrick • March 28, 2017 -
Deep Dive
How the American Heart Association won Giving Tuesday with help from social, search
And what one of the biggest nonprofit fundraising moments of the year says about the marketing industry generally.
By Peter Adams • March 28, 2017 -
Instagram blurs out 'sensitive' content
In the midst of Google's heated brand safety controversy, Facebook's image-sharing app is likely aiming to allay any advertiser concerns.
By David Kirkpatrick • March 27, 2017 -
Will Facebook, YouTube edge Twitter out of NFL streaming rights?
The micro-blogging site, mired in financial troubles, had an exclusive deal to broadcast 10 games last year, but live video competition has since heated up.
By David Kirkpatrick • March 27, 2017 -
Tendril
Deep Dive6 ways chatbots are succeeding for brands
At SXSW, executives from Messenger, Twitter and Viber discussed some of the early wins for branded chatbots.
By Chantal Tode • March 27, 2017 -
Facebook's new Collection ad unit aims to bridge mobile video, commerce
Early adopters Adidas and Tommy Hilfiger are linking videos to a page that can quickly load up to 50 products for purchase.
By David Kirkpatrick , Peter Adams • March 24, 2017
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