Social Media: Page 165
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Forrester: 94% of 18 to 29-year-olds stream content online
In addition to being the only demographic to prefer online streaming, these consumers are also alone in their preference for purchasing from a mobile device over a tablet.
By David Kirkpatrick • June 29, 2017 -
Opinion
Purpose must take center stage in the new branding era
Defining a clear message creates coherence for consumers and employees on what a company stands for beyond making money, writes Siegelvision President and CEO Alan Siegel.
By Alan Siegel • June 29, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Facebook rolls out product video ads as mobile shopping's ascent continues
Made.com is an early adopter of the video dynamic ads, while Airbnb and Netflix are leveraging new household targeting capabilities.
By David Kirkpatrick • June 28, 2017 -
Oscar Mayer adds WienerCycle, WienerDrone to marketing push for healthier hot dogs
Ahead of the Fourth of July holiday, the brand is expanding a national campaign started in May, making a stop in Weiner, AR, along the way.
By David Kirkpatrick • June 27, 2017 -
Retail Dive
Facebook, Microsoft, Twitter and YouTube team to tamp down terrorist content
The Global Internet Forum to Counter Terrorism appears to expand on a former agreement between the tech giants to combat hate speech, but can it succeed where others have failed?
By David Kirkpatrick • June 27, 2017 -
Study: Facebook Live, YouTube Live are neck and neck
According to Magid Advisors data, Facebook Live has a 45% market share with YouTube Live close behind at 44%.
By David Kirkpatrick • June 26, 2017 -
How Polaroid plans to blanket the brand with user content
A new website is mostly made up of fan photography — a strategy that extends to other marketing creative as well.
By David Kirkpatrick • June 23, 2017 -
Reddit opens up video ads to spur marketing expansion
The site has also revamped its self-serve ad platform for the first time in eight years, but will its cynical community take well to a bigger brand presence?
By David Kirkpatrick • June 23, 2017 -
News Corp. works with Facebook on 'subscription mechanic'
CEO Robert Thomson said the publisher and social media giant are in "very advanced" talks about the product.
By David Kirkpatrick • June 22, 2017 -
Study: Information-based personalization outperforms cosmetic optimization
The research from Qubit, assured by PwC, is based on more than two billion e-commerce user journeys and 120 million purchases.
By David Kirkpatrick • June 21, 2017 -
Deep Dive
Where data wonks say social media sees the most success for marketers
The channel can be a powerful driver of awareness and sales but is often just the tip of the iceberg, according to speakers at ARF's Audience Measurement conference.
By Peter Adams • June 21, 2017 -
Cinnabon puts the 'freeze' on its websites for a day
To promote its new Chillattas frozen drink summer flavors, the chain rolled out a digital campaign with innovative interactive elements and an influencer component.
By David Kirkpatrick • June 20, 2017 -
Facebook boosts Creative Hub with mobile video optimization, streamlined workflow
The platform is stepping up efforts to help brands and agencies build great mobile ads.
By David Kirkpatrick • June 20, 2017 -
Royal Caribbean takes Spectacles below the waves
Snap's camera-enabled glasses will be coupled with a specially-designed scuba mask to capture underwater scenes.
By David Kirkpatrick • June 20, 2017 -
Study: One-third of restaurant, bar patrons use Facebook or Instagram
The look into beverage marketing also found that more than 50% of people reported trying a drink friends posted about.
By David Kirkpatrick • June 19, 2017 -
Snapchat's marketing spin at Cannes Lions includes a branded Ferris wheel
A large, canary yellow carnival ride featuring the app's signature ghost icon dominates the festival skyline.
By David Kirkpatrick • June 19, 2017 -
Deep Dive
How a humorous social media spot sparked a razor war
With no sign of a slowdown from Dollar Shave Club and Harry’s, Gillette lowered prices and Schick and Bic launched online buying clubs to compete.
By Laura Klepacki • June 19, 2017 -
Snapchat, Spotify, Twitter and Pinterest add offline attribution via Nielsen Catalina
NCS provides CPG brands with measurement of in-store impact from digital marketing efforts on its partner platforms.
By David Kirkpatrick • June 16, 2017 -
Time Inc.'s beauty vertical launches with sponsors L'Oréal Paris, Maybelline New York
Social video brand The Pretty is geared toward a Gen Z and millennial audience.
By David Kirkpatrick • June 16, 2017 -
Facebook puts more control in advertisers' hands
A series of changes impacting Facebook Audience Network, Instant Articles and in-stream ads are focused on increasing transparency for marketers.
By David Kirkpatrick • June 15, 2017 -
The Economist expands experiential strategy with more branded food trucks
The #feedingthefuture campaign is The Economist's live content marketing program, in this case educating people about food waste.
By David Kirkpatrick • June 14, 2017 -
Toyota goes full-on fairy tale mode to market its C-HR model
Marketers are encouraged to engage via storytelling and Toyota is returning to the classics.
By David Kirkpatrick • June 13, 2017 -
Snapchat rolls out ad tools for marketers big and small
The new self-serve ad manager welcomes businesses of all sizes in an effort to boost revenue after a disappointing first quarter.
By Robert Williams • June 13, 2017 -
Fashion brands are increasing digital spending
The shift to social media and online ads is coming at the expense of print advertising, a long-time staple of fashion marketing.
By David Kirkpatrick • June 12, 2017 -
Delta matches with Tinder on globe-spanning selfie wall
Selfie-takers can appear as world travelers and enhance their online dating profiles with the out-of-home effort.
By David Kirkpatrick , Peter Adams • June 9, 2017
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