Social Media: Page 165
-
Hot Wheels gets a fresh paint job with multi-year brand campaign
"Challenge Accepted" intends to better communicate the benefits of the Mattel car toy line to parents, and will leverage TV, digital and social media to do so.
By David Kirkpatrick • Sept. 12, 2017 -
Target puts heavy marketing push behind 12 new private-label brands
On top of TV and digital spots, the retailer is creating in-store experiences, social media content and even 360-degree video showcasing the products.
By David Kirkpatrick , Peter Adams • Sept. 11, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Crown Royal airs first regular season NFL liquor ad
With "Hydrate Generously," the Diageo brand is taking advantage of recently loosened restrictions around liquor advertising on pro football broadcasts.
By David Kirkpatrick • Sept. 11, 2017 -
Deep Dive
How Rent-A-Center leverages its online community for brand decision-making
The furniture and electronics firm has an "Inner Circle" of more than 3,000 members to help guide choices on products, pricing and more.
By Shane Schick • Sept. 11, 2017 -
MillerCoors taps non-traditional advertising to brew up interest for new brand
Two Hats, a light beer with fruit flavoring, comes as a bid to win over younger consumers and more women, in particular.
By David Kirkpatrick , Peter Adams • Sept. 11, 2017 -
Agencies tap OpenSlate to audit YouTube brand safety
Omnicom and Publicis are among those depending more on independent reassurance of safe ad placement.
By David Kirkpatrick • Sept. 8, 2017 -
Bloomingdale's, Cotton Inc. roll out 1-minute shoppable fashion show
The interactive video targets "Generation App" — millennials and Gen Z — by merging a unique digital experience with e-commerce.
By David Kirkpatrick • Sept. 8, 2017 -
Activist investor focuses on digital marketing in P&G turnaround plan
In a new white paper, Nelson Peltz, who is seeking a board seat with the CPG giant, insists recent marketing cuts are hurting brands and calls for hiring more outside talent.
By David Kirkpatrick • Sept. 8, 2017 -
Getty
Facebook's reach figures don't match with US census data
An analyst noted that Facebook claims to reach 25 million more people than census data say exists, leading the social giant to defend its methodology.
By David Kirkpatrick • Sept. 7, 2017 -
LinkedIn launches native ad network
Placing ads on third-party sites has become a popular offering from digital platforms.
By David Kirkpatrick • Sept. 7, 2017 -
McCann: Age demographic assumptions lose relevance
Marketers must rethink traditional approaches to segmentation as age becomes a less useful predictor of attitudes, according to new research.
By David Kirkpatrick • Sept. 6, 2017 -
Pepsi shows off end zone swagger with help from NFL stars
Antonio Brown and Joe Staley receive snarky sideline commentary from comedian Rob Corddry in a new campaign.
By David Kirkpatrick • Sept. 6, 2017 -
Dunkin' Donuts fills CMO role with agency vet
Tony Weisman, who lead Dunkin's account for six years at DigitasLBi, might take charge of a rebrand for the company.
By David Kirkpatrick • Sept. 6, 2017 -
Honda courts multicultural millennials with new integrated Fit campaign
The brand is leveraging comedians, influencers and social media platforms to connect with the younger age group whose spending power keeps growing.
By David Kirkpatrick , Natalie Black (Koltun) • Sept. 5, 2017 -
Deep Dive
3 trends shaping back-to-school marketing in 2017
ASMR, social influencers and Hollywood-like content emerge as key tactics that could steer strategy for the holidays as well.
By Kayla Matthews • Sept. 5, 2017 -
Mentos turns OOH effort into a daunting challenge for 1 college student
An incoming freshman has been given a serious homework assignment: distributing 43,000 packages of the brand's chewing gum.
By David Kirkpatrick • Sept. 1, 2017 -
Fox brings 6-second TV ads to NFL broadcasts
First tested by the network at the Teen Choice Awards last month, the extra-short format might cut down on the amount of time taken up by commercial breaks.
By David Kirkpatrick , Peter Adams • Sept. 1, 2017 -
Converse debuts Twitter show with 'Game of Thrones' star
Maisie Williams, who plays Arya Stark on the hit HBO series, will host the first episode of "Public Access" on Sept. 5.
By David Kirkpatrick , Peter Adams • Sept. 1, 2017 -
Facebook's first slate of Watch programming includes Lonzo Ball show, more
Will offerings like "Ball in the Family," centered on the rising basketball star and his family, be a big enough draw to get the feature off the ground?
By David Kirkpatrick • Aug. 31, 2017 -
You're fired! But here's a Whopper
Burger King is running a novel LinkedIn promotion that gives recently laid-off people a free burger as a "Whopper Severance."
By David Kirkpatrick • Aug. 31, 2017 -
Dos Equis searches social media for the 'Most Interesting Fan of College Football'
Part of the brewer's long-running "Most Interesting Man" campaign, the effort will award one winner with a life-sized statue in the College Football Hall of Fame.
By David Kirkpatrick , Peter Adams • Aug. 31, 2017 -
YouTube hits the refresh button with new logo, better optimized viewing experiences
The Google-owned video platform is touting how a range of video formats can now be successfully watched on almost any internet-connected device.
By David Kirkpatrick • Aug. 30, 2017 -
Facebook cuts off ad dollars to Pages that repeatedly spread fake news
Blocked Pages have the opportunity to become eligible to advertise again, however.
By David Kirkpatrick • Aug. 29, 2017 -
Target markets Taylor Swift's new album with print glossies
The retail giant and mega pop star are offering fans exclusive content for the release of "Reputation" in November.
By David Kirkpatrick • Aug. 28, 2017 -
Amazon expands Influencer Program to court YouTube talent
Is it a bid to convince influencers to switch to its new social media platform Spark?
By David Kirkpatrick , Peter Adams • Aug. 28, 2017
Previous
