Social Media: Page 166
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Taco Bell CMO named She Runs It Woman of the Year
Marisa Thalberg was noted for her often irreverent, innovative approach to digital marketing and her championing of women.
By David Kirkpatrick • June 9, 2017 -
Ally's country-spanning out-of-home effort shows how far a dollar bill will go
The "Hardest Working Dollar" campaign will hit 15 cities across the U.S. this summer and offers fans a chance to turn $1 into $10,000.
By David Kirkpatrick • June 8, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Snapchat, WeddingWire partner for custom wedding geofilters
Leveraging the Snapchat API, WeddingWire will let customers personalize their templates, text and geofencing.
By David Kirkpatrick • June 7, 2017 -
Domino's to stream 'Ferris Bueller' on Facebook Live
The company continues tie-ins to the iconic '80s film with a free showing on its first National Movie Night.
By David Kirkpatrick • June 7, 2017 -
YouTube's new content guidelines likely to hurt monetization
Following thousands of conversations with advertisers, the video platform has instated changes that will make it more difficult for creators to make money.
By David Kirkpatrick • June 6, 2017 -
Study: 64% make a purchase after watching marketing videos on Facebook
New research found that Facebook and YouTube lead the way in social video purchases and engagement.
By David Kirkpatrick • June 6, 2017 -
With 'Wonder Woman,' Warner Bros. takes different marketing tack
The studio has been accused of under-promoting the hit movie, but two reports outline a super-powered social media and merchandising strategy.
By David Kirkpatrick , Peter Adams • June 6, 2017 -
Study: Tech firms take top 5 'most valuable brands' spots
The latest edition of an annual report from WPP and Kantar Millward Brown is tech-heavy at the top, but retail is the fastest rising category.
By David Kirkpatrick • June 6, 2017 -
Study: Facebook, TV ads pair up better than expected
Research found that exposure on both TV and Facebook led to a 29% lift in likelihood to purchase — 1.3x more than expected based on previous research.
By David Kirkpatrick • June 5, 2017 -
Deep Dive
The 6 biggest campaign wins and fails of 2017 so far — and what they mean for marketers
Brands are putting a premium on political- and social-driven messaging. Here's what agency execs say is separating the hits from some stunning misfires.
By Peter Adams • June 5, 2017 -
Burger King
Burger King abdicates to actual king of Belgium
The brand has dropped an iconic part of its logo — and pulled an ad campaign — after losing an online vote to the country's real King Philippe.
By David Kirkpatrick , Peter Adams • June 2, 2017 -
Opinion
4 biggest influencer marketing mistakes from Fyre Festival
Beyond being an all-around PR disaster, the event carries some important lessons for marketers, writes Kamiu Lee of Activate by Bloglovin'.
By Kamiu Lee • June 2, 2017 -
PepsiCo's Propel taps fitness influencers for on-demand Pandora stations
The full campaign includes digital video on Propel's social media channels and cross-promotion with retailers including Albertsons, Safeway and Target.
By David Kirkpatrick , Peter Adams • June 1, 2017 -
Study: Twitter tops social media platforms for world leaders
For everyone from Donald Trump to Pope Francis, the site is the central hub to stay connected online.
By Peter Adams • June 1, 2017 -
Papa John's serves up new global CMO
Brandon Rhoten was noted for elevating Wendy's digital and social media strategy during his tenure there, including with the viral #NuggsforCarter hashtag.
By David Kirkpatrick , Peter Adams • June 1, 2017 -
Snap adds third-party partners to ensure brand safety
The company will work closely with measurement firms DoubleVerify and Integral Ad Science, which are both now members of the Snapchat Brand Safety Coalition.
By David Kirkpatrick • May 31, 2017 -
Denny's goes On Demand with 24/7 digital ordering platform
Denny's On Demand includes social media integrations such as ordering through Twitter DMs and plans to introduce a branded Facebook chatbot.
By David Kirkpatrick • May 31, 2017 -
Burger King lands in hot water with Belgium's royal family
An online promotion that asks visitors to vote if they prefer the brand's King mascot or the country's actual King Philippe is not receiving the royal seal of approval.
By David Kirkpatrick • May 31, 2017 -
Snapchat parent snaps up a drone startup
But how does Ctrl Me fit into Snap's larger plans of being a "camera company"?
By David Kirkpatrick , Peter Adams • May 30, 2017 -
Study: Demand escalates for Instagram marketing skills
Upwork tracked the 20 most in-demand skills from marketing freelancers and found Asana work training, Instagram marketing and A/B testing top the list.
By David Kirkpatrick • May 30, 2017 -
Deep Dive
Interactive video ads: Strategies, struggles and soaring potential
Static video ads are far from dead, but their interactive counterparts are outperforming them on key measurements.
By Rachel Brown • May 30, 2017 -
Facebook details 3-step strategy for improving viewability
Working more closely with the Media Rating Council might address pressing issues over the accuracy of marketing metrics on the platform.
By David Kirkpatrick , Peter Adams • May 26, 2017 -
Walkers Crisps shuts down Twitter video push after troll takeover
The potato chip brand learned a hard lesson in the perils of user-generated content after inadvertently sharing images featuring serial killers and dictators.
By Peter Adams • May 26, 2017 -
Report: Facebook signs millennial-focused publishers for premium videos
Vox Media, BuzzFeed and others join to create original short content as the service looks to attract advertisers.
By David Kirkpatrick • May 25, 2017 -
Evian's 'Oversize' campaign spurns TV for digital
Elements for the latest version of the brand's baby-themed campaign include a Snapchat lens and filter.
By David Kirkpatrick • May 25, 2017
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