Snapchat tightens brand safety net with more manual controls, verified influencer accounts

Two updates to the video-messaging platform help advertisers ensure their ads are running next to content that is legitimate and appropriate. 

By David Kirkpatrick , Peter Adams • Aug. 25, 2017

Evian extends 'Oversize' campaign for US Open sponsorship

The bottled water brand serves up an effort that includes social media and out-of-home activations around the tennis grand slam. 

By David Kirkpatrick • Aug. 25, 2017

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Finish Line teams with Migos for creative partnership

Beyond serving as social influencers, the hip-hop trio known for hits like "Bad and Boujee" will take creative lead on marketing initiatives for the retailer.

By David Kirkpatrick • Aug. 25, 2017

Study: Millennials hold brands more accountable on social media

Research found that 81% of U.S. consumers said the channel has increased accountability overall. 

By David Kirkpatrick • Aug. 24, 2017

LinkedIn rolls out native video

At least one social media expert questioned why it took the platform so long.

By David Kirkpatrick • Aug. 23, 2017

Kind dumped 45K pounds of sugar in Times Square, but the message was anything but sweet

An out-of-home stunt serves as a stark reminder of how much added sugar children in the U.S. are eating every five minutes.

By David Kirkpatrick , Peter Adams • Aug. 23, 2017

eMarketer: Teen use of Snapchat, Instagram grows as Facebook interest dips

This marks the second consecutive year of declines for Facebook, and some younger users — called "Facebook nevers" — are not adopting the platform at all. 

By David Kirkpatrick • Aug. 23, 2017

Where should retailers invest their shopping ad budgets this holiday season?

Social media platforms are pushing hard for a bigger piece of a pie that's previously been owned by Google. 

By Maureen Alley and Chantal Tode • Aug. 23, 2017

Study: Gen Z values price, quality of product over brand name

A report also found that 79% of the young demographic group said they would engage a brand that could help them make a difference in the world. 

By David Kirkpatrick • Aug. 22, 2017

Report: Will Facebook Live's piracy problem dent its video credibility?

The presence of unofficial NFL and MLB streams might be off-putting to the media companies Facebook needs to win over to sustain its pivot into video. 

By David Kirkpatrick • Aug. 22, 2017

Dunkin' filters fan votes for new iced coffee flavors via Snapchat

For one day only, visitors to store locations will be able to select a photo filter dedicated to one of five new flavors inspired by Baskin Robbins ice cream. 

By David Kirkpatrick • Aug. 22, 2017

Facebook expands Craigslist-like Marketplace to include ticket sales, more

The news arrives shortly after reports of Amazon prepping a challenge to Ticketmaster, and could be a big deal for retailers looking to drive e-commerce sales.  

By David Kirkpatrick • Aug. 21, 2017

Twitter losing Trump would be ruinous for its business, says analyst

Monness Crespi Hardt's James Cakmak told Bloomberg that the embattled platform could lose $2 billion — or one-fifth of its market value — if the president stopped tweeting.

By David Kirkpatrick • Aug. 21, 2017

Playtex leverages influencers for body-positive social push

The brand's research found 78% of women are more likely to spread positivity when they feel good about themselves. 

By David Kirkpatrick • Aug. 21, 2017

2 audience studies highlight attention-grabbing digital strategies

Researchers at the ARF Audience Insights conference reveal how AIG optimizes Facebook targeting and what makes for a tweetable Super Bowl ad. 

By Chantal Tode • Aug. 21, 2017

Facebook unveils in-stream ads to monetize video content, new Watch tab

The social platform also announced an initiative to battle video clickbait.

By David Kirkpatrick , Peter Adams • Aug. 18, 2017

P&G's #LikeAGirl takes on girls' fear of failure

The Always campaign returns after a survey found 70% of girls report avoiding trying things during puberty because they are afraid to fail.

By David Kirkpatrick • Aug. 18, 2017

GroupM revamps digital ad viewability standards to account for news feeds

WPP's ad-buying group announced that marketers including Unilever, Campbell Soup Company and Subway support the move.

By David Kirkpatrick , Chantal Tode • Aug. 18, 2017

Bud Light, PepsiCo kick off NFL marketing season with Snapchat-ready packaging

The two brands are running slightly varied themes on the same concept. 

By David Kirkpatrick , Peter Adams • Aug. 18, 2017

Study: Brands exercise more control over digital advertising

The report puts some numbers behind a trend that has been evident in 2017. 

By David Kirkpatrick • Aug. 17, 2017

Tostitos introduces 'lucky' packaging to show off NFL team traditions

Bags will feature team logos and depictions of specific rituals and lucky charms, along with Snapcodes to unlock digital content. 

By David Kirkpatrick • Aug. 17, 2017

Hyatt promotes message of unity in video short commemorating civil rights

Fifty years ago, Hyatt Regency Atlanta became one of the first hotels in the city to accommodate leaders of the movement.

By David Kirkpatrick , Peter Adams • Aug. 17, 2017

Facebook gives brands more control with new influencer marketing tools

Brands can now boost sponsored posts from the creator's Page as well as access improved performance metrics and campaign tracking.

By David Kirkpatrick • Aug. 16, 2017

Taco Bell opens table reservations to try new fried-egg taco

A "Bell & Breakfast" promotion from the Yum! Brands chain arrives as a similar pop-up restaurant from Cheetos gets totally booked up. 

By David Kirkpatrick , Peter Adams • Aug. 16, 2017

Sephora launches members-only social platform

The "Beauty Insider Community" allows customers to search for their favorite looks and engage in beauty-focused group discussions.

By Cara Salpini • Aug. 14, 2017