Social Media: Page 164
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ANA: 85% of marketers use social media to support sponsorships
Social buzz was cited as a top choice for measuring the effectiveness of a brand sponsorship.
By David Kirkpatrick • Sept. 26, 2017 -
Deep Dive
Unilever evolves mobile and search to meet modern consumer needs
At Advertising Week, Keith Weed laid out the CPG giant's five-point framework of thinking about its marketing strategy.
By Peter Adams • Sept. 26, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Southwest Airlines shares 175 customer stories in 'Transfarency' push
The effort highlights one story for each seat in its new Boeing 737 MAX 8 plane.
By David Kirkpatrick • Sept. 25, 2017 -
Papa John's helps Cowboys fans create hip-hop videos on SoundCloud, Dubsmash
A new song supporting the chain's half-off promotion tied to game scores can be used and shared by fans in their own music video creations.
By David Kirkpatrick • Sept. 25, 2017 -
Taco Bell turns National Taco Day into season-long event
An animated special, five-course feast at the QSR chain's test kitchen and branded gift sets herald the arrival of "Taco Season."
By David Kirkpatrick • Sept. 22, 2017 -
Getty Images
Facebook pledges to improve approach to political advertising
In agreeing to hand over Russian-bought ads to Congress, Facebook is releasing data without being legally forced to do so.
By David Kirkpatrick • Sept. 22, 2017 -
Facebook rolls out new offline targeting tools to all advertisers
First reported to be in testing last month, the tools are already driving results for brands like KFC, Dick's Sporting Goods and Macy's.
By David Kirkpatrick • Sept. 22, 2017 -
Column
Campaign Trail: Netflix says it's a joke; KFC records road trip cassette; PB&J's breakup bombshell
How Netflix, KFC and MaraNatha leverage the unexpected to grab attention and make viewers laugh.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Sept. 22, 2017 -
Coke's new athlete ambassador isn't a real person
Instead, the brand is sponsoring an in-game character for "FIFA 18," which helped it recreate an iconic TV spot.
By David Kirkpatrick • Sept. 22, 2017 -
Study: H&M, Topshop and Forever 21 dominate fast-fashion social engagement
The most successful retailers drive a lot of engagement from relatively few posts.
By David Kirkpatrick • Sept. 21, 2017 -
YouTube drops paid channels, expands user sponsorships
More creators can now be sponsored by users for $4.99 a month, a model that's similar to the quickly-growing service Patreon.
By David Kirkpatrick , Chantal Tode • Sept. 21, 2017 -
Opinion
How to find Facebook's top influencers for better social targeting and engagement
IBB Consulting's Prateek Duble breaks down his firm's analysis of 20 million TV fans on Facebook to identify the most impactful influencers.
By Prateek Duble • Sept. 21, 2017 -
Facebook lets users revisit ads; brings human oversight to targeting
Last week, it was discovered that the platform let businesses serve ads around offensive targeting fields like "Jew-haters."
By David Kirkpatrick • Sept. 21, 2017 -
Pinterest adds self-serve tool to Pin Collective influencer network
The update accelerates the process of connecting brands with content creators and might attract smaller advertisers as well.
By David Kirkpatrick • Sept. 20, 2017 -
Burger King, Sainsbury's run Snapchat ads shot on Spectacles
The two campaigns are the first brand-created ads on the platform captured entirely on the wearable device.
By David Kirkpatrick • Sept. 19, 2017 -
Visit Seattle puts its spin on 'The Amazing Race' for new video series
Six former contestants of the reality show explore the city and meet up with local celebrities in "The Emerald Race."
By David Kirkpatrick • Sept. 19, 2017 -
Dove's latest short film with Shonda Rhimes asks viewers to 'Meet Diana'
The three-minute video, which has already racked up more than 1.6 million views, tells the inspiring story of a woman re-learning to walk with a prosthesis.
By David Kirkpatrick • Sept. 18, 2017 -
Welch's
ColumnCampaign Trail: Lululemon's masculine side; Netflix hits the town; Welch's squeezes Big Food
On deck this week are two different approaches to finding a new voice and an addictive OOH push.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Sept. 15, 2017 -
Facebook changes 2 advertising policies amid backlash
Advertisers can no longer alter promoted news headlines or descriptions, and Facebook is removing some self-reported targeting fields until it can better monitor for hate categories.
By David Kirkpatrick • Sept. 15, 2017 -
DoubleTree builds latest campaign around 'warm cookie welcome'
The hotel chain wants to inspire others to make the world a more welcoming place.
By David Kirkpatrick • Sept. 14, 2017 -
Gap brings together Cher and Future to promote message of unity
A musical collaboration between the two stars kicks off an omnichannel effort for the apparel brand's fall campaign.
By David Kirkpatrick • Sept. 14, 2017 -
Facebook standardizes monetization eligibility as content variety expands
New guidelines, which arrive as Facebook ramps up its video strategy, aim to clarify which types of content can and cannot be monetized through advertising.
By David Kirkpatrick • Sept. 14, 2017 -
Study: Instagram video engagement climbs 53% from 2016
Photos still generate more "likes" and comments than videos overall.
By David Kirkpatrick • Sept. 13, 2017 -
Instagram Stories gets new creative, broadcast tools in major ad upgrade
Businesses are getting more flexibility to create ads for the platform with the addition of Canvas and tools for turning popular organic content into ads, among other new offerings.
By Chantal Tode , Robert Williams • Sept. 13, 2017 -
Deborah Barrington
Dollar General, Kellogg's extend on-pack literacy stories to social
The two brands partnered for "Here's My Story," a campaign that shares customers' personalized literacy and education achievements.
By David Kirkpatrick • Sept. 13, 2017
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