Social Media: Page 164
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Study: 66% of marketers say email is most effective holiday marketing channel
Campaigner's 2017 "Christmas in July" survey emphasized that early preparation led to success in 2016.
By David Kirkpatrick • July 20, 2017 -
Study: US restaurateurs take lackadaisical, social-first approach to marketing
A TripAdvisor survey found 85% of respondents think they should be doing more to promote their business.
By David Kirkpatrick • July 19, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Lay's latest flavor contest lets fans cast votes via Snapchat
Twitter and Instagram are also taking submissions, with finalists including Kettle Cooked Everything Bagel with Cream Cheese.
By David Kirkpatrick • July 19, 2017 -
Report: YouTube boycott fervor cools, but P&G, Walmart still stay away
Coverage of the brand safety controversy has waned, but the platform's reassurances aren't enough for some big ad spenders.
By David Kirkpatrick , Natalie Black (Koltun) • July 19, 2017 -
Auto dealerships test inventory-based Facebook ad program
Ads are automatically populated with available inventory and beta testers have seen an average 116% increase in clickthroughs.
By David Kirkpatrick • July 19, 2017 -
Ted Danson brings self-deprecating snobbery to funny new Smirnoff videos
The campaign extension features a series of YouTube videos, some of which will be used for national TV ads later this year.
By David Kirkpatrick • July 19, 2017 -
Sponsored by Crimson Hexagon5 Ways to Use Social Media Data for Business Insights
Social media analysis can fuel fast, data-driven strategy decisions about your audience to keep your brand one step ahead of the competition.
July 18, 2017 -
Study: More than 80% of Gen Zers report social media influences shopping habits
Snapchat was cited as a standout platform, affecting purchase decisions for 21% of the age group.
By David Kirkpatrick , Peter Adams • July 18, 2017 -
Nordstrom hones Snapchat strategy for annual anniversary sale
Snapcodes printed on coffee cups, catalogs, ad materials and at in-store locations unlock a custom branded lens.
By David Kirkpatrick , Natalie Black (Koltun) • July 18, 2017 -
Opinion
6 ways to get socially-conscious ads right
System1 Group's Tom Ewing lays down why some socially-conscious ads work while others fall flat.
By Tom Ewing • July 18, 2017 -
Facebook explores Marketplace ad space
The social media giant is eyeing more options on the Craigslist-style service as ad load growth continues to slow on News Feed.
By David Kirkpatrick • July 17, 2017 -
Report: Are super-short video ads stifling creativity?
According to some agency executives, a trend spawned by social media platforms like Snapchat doesn't allow for proper storytelling or emotional connection with viewers.
By David Kirkpatrick • July 14, 2017 -
VR evolves with live streaming, interactive movie ad
Facebook's VR social hangout gets live streaming while the upcoming film "Jigsaw" delivers an interactive Virtual Room experience.
By David Kirkpatrick • July 13, 2017 -
Instagram has a counterfeit ad problem
A number of ads on Facebook's popular photo-sharing app sell products with doctored brand logos.
By David Kirkpatrick , Natalie Black (Koltun) • July 13, 2017 -
Finish Line sees 49x sales lift with broad Facebook audience targeting
A campaign from the retailer used the platform's new targeting option for dynamic ads to achieve impressive sales results, along with a 9.5x return-on-ad-spend.
By David Kirkpatrick • July 13, 2017 -
Facebook rolls out Messenger ads globally
One Australian retailer found early tests of the product helped it reach customers where they were already active and engaged.
By David Kirkpatrick , Peter Adams • July 12, 2017 -
Dick's Sporting Goods' new CMO led digital transformation at Dunkin' Donuts
Scott Hudler will leverage his experience as chief digital officer at Dunkin' Donuts to drive the sporting goods retailer's consumer engagement strategy.
By David Kirkpatrick • July 12, 2017 -
Newspapers join forces to gain negotiation power against Facebook, Google
The News Media Alliance is seeking a limited antitrust exemption from Congress to put media organizations on more even footing.
By David Kirkpatrick , Chantal Tode • July 11, 2017 -
Perrier Sparkling Natural Mineral Water
Perrier's social-focused NYC pop-up stokes the 5 senses
Coming ahead of the launch of two new flavors — and peak summer heat — the event targets influencers and features a Twitter vending machine.
By David Kirkpatrick , Peter Adams • July 11, 2017 -
Acura drives AR engagement with interactive Facebook Live race
Viewers played the role of pit crew by using reaction emojis to reveal shortcuts and clear obstacles on the virtual race course.
By David Kirkpatrick • July 11, 2017 -
L2: Instagram rules video engagement
The report also saw a ripple effect of TV ads leading to a higher organic interest on digital channels.
By David Kirkpatrick , Natalie Black (Koltun) • July 10, 2017 -
Report: Facebook's ad growth continues to slow in Q2
Brands are taking more time to analyze results, but might also be looking to diversify their spending as the platform hits new levels of maturity.
By David Kirkpatrick , Peter Adams • July 6, 2017 -
Facebook adds 2 new original video shows
The series — one featuring Mike Rowe of "Dirty Jobs" fame and the other the Ball basketball family — could help Facebook build its self-serve ad business.
By David Kirkpatrick • July 5, 2017 -
Facebook plans monthly release of new metrics, measurement tools to appease marketers
The initiative intends to offer greater transparency and understanding about how advertising works on the platform.
By David Kirkpatrick , Peter Adams • June 30, 2017 -
The Kia hamsters are back, now in 'turbo' form
A video short featuring a "turbocharged" baby version of the popular brand mascot, along with an iconic soundtrack, rolls out online and on more than 25,000 theater screens this weekend.
By David Kirkpatrick • June 30, 2017
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