Social Media: Page 163
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Billboard, Snapchat offer backstage access with new music docu-series
The first episode of "Artist Pass" debuted on Sunday and featured country artist Luke Bryan.
By David Kirkpatrick • Aug. 7, 2017 -
Column
Campaign Trail: Coke's trashy love story; McDonald's saucy posts; Friskies races into video
Two brands with different approaches to video and another's well-timed social moment are under the microscope this week.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Aug. 4, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
American Express rewards Facebook users who tune in for video ad
Since 90% of Facebook users scroll past video with the sound turned off, the brand nestled in a secret message for those listening.
By David Kirkpatrick • Aug. 4, 2017 -
Michelob Ultra taps Messenger bot to brew workout program interest
The low-carb beer brand is running weekly, influencer-led sessions via the app.
By David Kirkpatrick • Aug. 4, 2017 -
Instagram touts user engagement, brand success on Stories as Snap tumbles
Launched a year ago, the lookalike feature has quickly curried the favor of marketers.
By David Kirkpatrick • Aug. 3, 2017 -
Facebook News Feed reduces link visibility for slow-loading sites
The move could be a bid to get more publishers to adopt Instant Articles.
By David Kirkpatrick , Natalie Black (Koltun) • Aug. 3, 2017 -
Report: Facebook might actually be working on 2 new hardware products
Rumors of a smart speaker first surfaced last week, but a Bloomberg report suggests that will be a separate offering from a touchscreen video chat device.
By David Kirkpatrick , Peter Adams • Aug. 2, 2017 -
Report: Publishers fill video content needs with repackaged ads
Business Insider and Cheddar re-edit video ads with subtitles and music and post them on social media.
By David Kirkpatrick • Aug. 1, 2017 -
'Stranger Things' star Millie Bobby Brown acts out back-to-school angst for Converse
The campaign captures 32 reaction GIFs from Brown showing the spectrum of emotion teens feel as the first bell looms.
By David Kirkpatrick • Aug. 1, 2017 -
Fotolia
Study: Customer dissatisfaction with internet news drags down e-biz index
User annoyance with news and opinion sites was cited as a top reason for the decline.
By David Kirkpatrick • July 31, 2017 -
Forrester: Consumers are adept at avoiding ads
Ad blocking isn't the only way consumers are redefining their advertising experience, per a new study.
By David Kirkpatrick • July 31, 2017 -
Delta repaints Brooklyn 'selfie' wall to map out 133 of its travel destinations
A fresh coat is being applied to a building the airline previously used to showcase a partnership with the dating app Tinder.
By David Kirkpatrick • July 31, 2017 -
Column
Campaign Trail: P&G's 'The Talk,' 'The Emoji Movie,' Siri and The Rock
One marketer misses the mark while dramatically different sentiments from two others hit the right chords.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • July 28, 2017 -
La Croix wins over millennial taste buds with Instagram micro-influencers
Insta-worthy pastel packaging has helped breathe new life into the 30-plus-year-old sparkling water brand.
By David Kirkpatrick , Peter Adams • July 28, 2017 -
Facebook underscores marketing opportunity with short-form mobile video
Creating "snackable" content has driven business results for brands like Tropicana and Ben & Jerry's, COO Sheryl Sandberg said on the company's Q2 earnings call.
By David Kirkpatrick , Peter Adams • July 27, 2017 -
L'Oréal Paris puts heavy social push behind National Lipstick Day
On top of encouraging users to share photos and video with a branded hashtag, the company is leveraging the event to launch its Colour Riche Matte Lipstick.
By David Kirkpatrick • July 27, 2017 -
Instagram influencers game its algorithm with collaborative pods
When influencers team up in a pod, engagement numbers are artificially improved causing the platform's algorithm to display their content to more users.
By David Kirkpatrick , Natalie Black (Koltun) • July 27, 2017 -
Target Twitter interactions drive up 'brand love' 11%
The big-box retailer's Twitter strategy also drove an 8% increase in shopping intent among those who shop only once a month by using Promoted Tweets.
By Dan O'Shea • July 26, 2017 -
Study: Social media spending increased 40% in Q2
The big growth areas are mobile and product ads. Additionally, social ad costs are up while search ad rates are down.
By David Kirkpatrick • July 26, 2017 -
Fotolia
CPG ad reductions intensified in Q2, reports IPG
The ad agency holding group's CEO said the sector had a disproportionate negative impact on revenue.
By David Kirkpatrick , Chantal Tode • July 26, 2017 -
Quilted Northern unrolls toilet paper wedding dress designs
The brand's first year sponsoring an annual competition saw 1,517 entrants spin its bath tissue into some stunningly intricate gowns.
By David Kirkpatrick , Peter Adams • July 26, 2017 -
Report: Facebook to enter crowded smart speaker market
A rumored touchscreen device might just be the tip of the hardware iceberg for the social media giant, according to Business Insider.
By David Kirkpatrick , Natalie Black (Koltun) • July 26, 2017 -
Study: Facebook takes top spot for connectedness
Consumers name Facebook far more than any other brand when asked about companies that connect the world.
By David Kirkpatrick • July 24, 2017 -
Deep Dive
How Purple nets viral hits out of video ads about mattresses
Focusing on scale over virality has lead to ads that see north of 50 million views and helped the brand cut through a crowded space.
By Ken Magill • July 24, 2017 -
Under Armour speaks to female achievement in content-rich global campaign
"Unlike Any" celebrates the brand's women ambassadors with spoken word collaborations and 200 pieces of digital and social media content.
By David Kirkpatrick • July 20, 2017
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