Social Media: Page 160
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Dove's latest short film with Shonda Rhimes asks viewers to 'Meet Diana'
The three-minute video, which has already racked up more than 1.6 million views, tells the inspiring story of a woman re-learning to walk with a prosthesis.
By David Kirkpatrick • Sept. 18, 2017 -
Welch's
ColumnCampaign Trail: Lululemon's masculine side; Netflix hits the town; Welch's squeezes Big Food
On deck this week are two different approaches to finding a new voice and an addictive OOH push.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Sept. 15, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Facebook changes 2 advertising policies amid backlash
Advertisers can no longer alter promoted news headlines or descriptions, and Facebook is removing some self-reported targeting fields until it can better monitor for hate categories.
By David Kirkpatrick • Sept. 15, 2017 -
DoubleTree builds latest campaign around 'warm cookie welcome'
The hotel chain wants to inspire others to make the world a more welcoming place.
By David Kirkpatrick • Sept. 14, 2017 -
Gap brings together Cher and Future to promote message of unity
A musical collaboration between the two stars kicks off an omnichannel effort for the apparel brand's fall campaign.
By David Kirkpatrick • Sept. 14, 2017 -
Facebook standardizes monetization eligibility as content variety expands
New guidelines, which arrive as Facebook ramps up its video strategy, aim to clarify which types of content can and cannot be monetized through advertising.
By David Kirkpatrick • Sept. 14, 2017 -
Study: Instagram video engagement climbs 53% from 2016
Photos still generate more "likes" and comments than videos overall.
By David Kirkpatrick • Sept. 13, 2017 -
Instagram Stories gets new creative, broadcast tools in major ad upgrade
Businesses are getting more flexibility to create ads for the platform with the addition of Canvas and tools for turning popular organic content into ads, among other new offerings.
By Chantal Tode , Robert Williams • Sept. 13, 2017 -
Deborah Barrington
Dollar General, Kellogg's extend on-pack literacy stories to social
The two brands partnered for "Here's My Story," a campaign that shares customers' personalized literacy and education achievements.
By David Kirkpatrick • Sept. 13, 2017 -
Hot Wheels gets a fresh paint job with multi-year brand campaign
"Challenge Accepted" intends to better communicate the benefits of the Mattel car toy line to parents, and will leverage TV, digital and social media to do so.
By David Kirkpatrick • Sept. 12, 2017 -
Target puts heavy marketing push behind 12 new private-label brands
On top of TV and digital spots, the retailer is creating in-store experiences, social media content and even 360-degree video showcasing the products.
By David Kirkpatrick , Peter Adams • Sept. 11, 2017 -
Crown Royal airs first regular season NFL liquor ad
With "Hydrate Generously," the Diageo brand is taking advantage of recently loosened restrictions around liquor advertising on pro football broadcasts.
By David Kirkpatrick • Sept. 11, 2017 -
Deep Dive
How Rent-A-Center leverages its online community for brand decision-making
The furniture and electronics firm has an "Inner Circle" of more than 3,000 members to help guide choices on products, pricing and more.
By Shane Schick • Sept. 11, 2017 -
MillerCoors taps non-traditional advertising to brew up interest for new brand
Two Hats, a light beer with fruit flavoring, comes as a bid to win over younger consumers and more women, in particular.
By David Kirkpatrick , Peter Adams • Sept. 11, 2017 -
Agencies tap OpenSlate to audit YouTube brand safety
Omnicom and Publicis are among those depending more on independent reassurance of safe ad placement.
By David Kirkpatrick • Sept. 8, 2017 -
Bloomingdale's, Cotton Inc. roll out 1-minute shoppable fashion show
The interactive video targets "Generation App" — millennials and Gen Z — by merging a unique digital experience with e-commerce.
By David Kirkpatrick • Sept. 8, 2017 -
Activist investor focuses on digital marketing in P&G turnaround plan
In a new white paper, Nelson Peltz, who is seeking a board seat with the CPG giant, insists recent marketing cuts are hurting brands and calls for hiring more outside talent.
By David Kirkpatrick • Sept. 8, 2017 -
Getty
Facebook's reach figures don't match with US census data
An analyst noted that Facebook claims to reach 25 million more people than census data say exists, leading the social giant to defend its methodology.
By David Kirkpatrick • Sept. 7, 2017 -
LinkedIn launches native ad network
Placing ads on third-party sites has become a popular offering from digital platforms.
By David Kirkpatrick • Sept. 7, 2017 -
McCann: Age demographic assumptions lose relevance
Marketers must rethink traditional approaches to segmentation as age becomes a less useful predictor of attitudes, according to new research.
By David Kirkpatrick • Sept. 6, 2017 -
Pepsi shows off end zone swagger with help from NFL stars
Antonio Brown and Joe Staley receive snarky sideline commentary from comedian Rob Corddry in a new campaign.
By David Kirkpatrick • Sept. 6, 2017 -
Dunkin' Donuts fills CMO role with agency vet
Tony Weisman, who lead Dunkin's account for six years at DigitasLBi, might take charge of a rebrand for the company.
By David Kirkpatrick • Sept. 6, 2017 -
Honda courts multicultural millennials with new integrated Fit campaign
The brand is leveraging comedians, influencers and social media platforms to connect with the younger age group whose spending power keeps growing.
By David Kirkpatrick , Natalie Black (Koltun) • Sept. 5, 2017 -
Deep Dive
3 trends shaping back-to-school marketing in 2017
ASMR, social influencers and Hollywood-like content emerge as key tactics that could steer strategy for the holidays as well.
By Kayla Matthews • Sept. 5, 2017 -
Mentos turns OOH effort into a daunting challenge for 1 college student
An incoming freshman has been given a serious homework assignment: distributing 43,000 packages of the brand's chewing gum.
By David Kirkpatrick • Sept. 1, 2017
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