Social Media: Page 160
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Mountain Dew
Mountain Dew sits new brand mascot down for a contentious interview
ESPN's Kenny Mayne talked with both Dale Earnhardt Jr. and Dewey Ryder for a chat the driver and journalist agreed is one of the worst they've been through.
By David Kirkpatrick , Peter Adams • Nov. 13, 2017 -
Social Native
Deep DiveHow West Elm activates local fans to generate social buzz for store openings
The retailer creates a sense of community and authenticity by spurring nearby shoppers to become content creators.
By Erica Sweeney • Nov. 13, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Facebook updates Marketplace with housing rentals
The section will now include listings from Apartment List, Zumper, agents and property managers, as well as 360-degree photos of rentals.
By David Kirkpatrick • Nov. 10, 2017 -
Taco Bell's 'steal a taco' World Series promotion loses sizzle
Sense360 found that while the promotion drove a 12% lift in store visits overall, the increase was down 17% year-over-year.
By David Kirkpatrick • Nov. 10, 2017 -
Column
Campaign Trail: Grubhub's scrambled Snapchat game; will Casper's print mag be a sleeper hit?
Two digital disruptors this week lean into old-school cool, albeit in very different ways.
By Peter Adams , Natalie Black (Koltun) • Nov. 10, 2017 -
Kellogg opening grrrrrreat big cereal bar in New York City
The location is 5x as large as its predecessor, with new menu items and an open-air kitchen so diners can watch their meals being assembled.
By Erika Kincaid • Nov. 10, 2017 -
Brands need to fire up influencers during the holidays, study says
Social influencers are an important target audience to reach and engage as shoppers make their gift lists, according to Experian.
By Robert Williams • Nov. 9, 2017 -
What Gen Z girls want out of holiday gift-giving
Research finds nearly 60% of the younger set value gifts that are Instagram-worthy or can drum up social currency.
By David Kirkpatrick , Peter Adams • Nov. 9, 2017 -
Getty Images
Google is the most trusted digital ad platform, new study says
Younger consumers, more so than older ones, reported markedly lower levels of trust, experience, relevance, commerce and exposure to new businesses across platforms.
By David Kirkpatrick • Nov. 9, 2017 -
unsplash/freestocks
Twitter cozies up to brands with 280-character limit, bargain subscription plan
Marketers can send 10 promoted tweets per day for $99 a month and now have more space to expound their virtues.
By David Kirkpatrick • Nov. 9, 2017 -
Pampers supports the 'Littlest Fighters' with social media, interactive OOH push
The P&G brand partnered with nonprofit March of Dimes for a campaign around premature birth awareness that touches on a number of marketing channels.
By David Kirkpatrick • Nov. 9, 2017 -
EMarketer: 70% of US adults 'second-screen' while watching TV
Second-screen content is often unrelated to the program being viewed.
By David Kirkpatrick • Nov. 8, 2017 -
L2: Luxury fashion brands increase Instagram followers by 53%
Paid search, on the other hand, appears problematic for these marketers as terms using brand and product names frequently send traffic to third-party websites.
By David Kirkpatrick • Nov. 8, 2017 -
Colgate Optic White takes center stage on Snapchat for CMA Awards
For its fourth year partnered with the show, the toothpaste brand is deploying a mobile-focused strategy that also includes influencers and 360-degree video.
By David Kirkpatrick , Peter Adams • Nov. 8, 2017 -
Snapchat to overhaul UX as user growth remains sluggish
Snap CEO Evan Spiegel said 80% of impressions were delivered programmatically in Q3, pushing down ad prices.
By David Kirkpatrick • Nov. 8, 2017 -
Marketers underserve parents with their YouTube holiday strategies
A new study found the group spends 61% more on online shopping than non-parents, but advertisers don't adjust their budgets accordingly.
By David Kirkpatrick • Nov. 7, 2017 -
Report: Snap ramps up ad tech with Metamarkets acquisition
Sources told TechCrunch the Snapchat owner bought the programmatic ad platform for under $100 million to beef up its in-house ad team.
By David Kirkpatrick • Nov. 6, 2017 -
Carl's Jr. and Hardees prod rivals' menu offerings in latest campaign
The "taco randomizer," part of an ongoing effort, mixes the same four ingredients into different meals in what appears to be a dig at Taco Bell.
By David Kirkpatrick , Peter Adams • Nov. 6, 2017 -
Report: Facebook seeks ad agency to burnish image
Once considered an innovative newcomer, the social media giant has been dinged by a series of recent issues around privacy and influence.
By David Kirkpatrick , Chantal Tode • Nov. 6, 2017 -
P&G celebrates athlete moms in powerful Winter Olympics short
Released ahead of the opening ceremony in PyeongChang, "Love Over Bias" showcases real parents who supported their children's dreams in the face of prejudice.
By David Kirkpatrick • Nov. 3, 2017 -
Column
Campaign Trail: Maroon 5 tunes in UGC; Febreze sniffs out Bad Moms; Ben & Jerry's tasty take on AR
The brands focus on audience participation by encouraging consumers to appear in a music video, be naughty during the holidays and catch virtual marshmallows.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Nov. 3, 2017 -
Starbucks' latest holiday cup asks fans to fill in the blanks
This is the chain's first design that actively encourages customers to add their own artistic flair to the packaging.
By David Kirkpatrick , Natalie Black (Koltun) • Nov. 2, 2017 -
Getty Images
Despite a stellar Q3, 2 forces could clip Facebook's future results
Ad revenues jumped 49% in Q3 — beating analysts' expectations — but increased security spending and decelerating ad revenue growth will be areas to keep an eye on.
By David Kirkpatrick , Chantal Tode • Nov. 2, 2017 -
Burger King gives brand mascot a clean shave in honor of 'Movember'
Fans on social media are being encouraged to share their own whisker-growing journeys through a #kingstachechallenge hashtag.
By David Kirkpatrick • Nov. 2, 2017 -
Study: Fake news undermines trust in social, digital outlets more than traditional media
Thirty-eight percent of Americans report getting their news from social media, but only 37% recognize the channel as a trustworthy source.
By David Kirkpatrick • Nov. 1, 2017
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