Social Media: Page 161
-
Fox brings 6-second TV ads to NFL broadcasts
First tested by the network at the Teen Choice Awards last month, the extra-short format might cut down on the amount of time taken up by commercial breaks.
By David Kirkpatrick , Peter Adams • Sept. 1, 2017 -
Converse debuts Twitter show with 'Game of Thrones' star
Maisie Williams, who plays Arya Stark on the hit HBO series, will host the first episode of "Public Access" on Sept. 5.
By David Kirkpatrick , Peter Adams • Sept. 1, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Facebook's first slate of Watch programming includes Lonzo Ball show, more
Will offerings like "Ball in the Family," centered on the rising basketball star and his family, be a big enough draw to get the feature off the ground?
By David Kirkpatrick • Aug. 31, 2017 -
You're fired! But here's a Whopper
Burger King is running a novel LinkedIn promotion that gives recently laid-off people a free burger as a "Whopper Severance."
By David Kirkpatrick • Aug. 31, 2017 -
Dos Equis searches social media for the 'Most Interesting Fan of College Football'
Part of the brewer's long-running "Most Interesting Man" campaign, the effort will award one winner with a life-sized statue in the College Football Hall of Fame.
By David Kirkpatrick , Peter Adams • Aug. 31, 2017 -
YouTube hits the refresh button with new logo, better optimized viewing experiences
The Google-owned video platform is touting how a range of video formats can now be successfully watched on almost any internet-connected device.
By David Kirkpatrick • Aug. 30, 2017 -
Facebook cuts off ad dollars to Pages that repeatedly spread fake news
Blocked Pages have the opportunity to become eligible to advertise again, however.
By David Kirkpatrick • Aug. 29, 2017 -
Target markets Taylor Swift's new album with print glossies
The retail giant and mega pop star are offering fans exclusive content for the release of "Reputation" in November.
By David Kirkpatrick • Aug. 28, 2017 -
Amazon expands Influencer Program to court YouTube talent
Is it a bid to convince influencers to switch to its new social media platform Spark?
By David Kirkpatrick , Peter Adams • Aug. 28, 2017 -
Snapchat tightens brand safety net with more manual controls, verified influencer accounts
Two updates to the video-messaging platform help advertisers ensure their ads are running next to content that is legitimate and appropriate.
By David Kirkpatrick , Peter Adams • Aug. 25, 2017 -
Evian extends 'Oversize' campaign for US Open sponsorship
The bottled water brand serves up an effort that includes social media and out-of-home activations around the tennis grand slam.
By David Kirkpatrick • Aug. 25, 2017 -
Finish Line
Finish Line teams with Migos for creative partnership
Beyond serving as social influencers, the hip-hop trio known for hits like "Bad and Boujee" will take creative lead on marketing initiatives for the retailer.
By David Kirkpatrick • Aug. 25, 2017 -
Study: Millennials hold brands more accountable on social media
Research found that 81% of U.S. consumers said the channel has increased accountability overall.
By David Kirkpatrick • Aug. 24, 2017 -
LinkedIn rolls out native video
At least one social media expert questioned why it took the platform so long.
By David Kirkpatrick • Aug. 23, 2017 -
Kind dumped 45K pounds of sugar in Times Square, but the message was anything but sweet
An out-of-home stunt serves as a stark reminder of how much added sugar children in the U.S. are eating every five minutes.
By David Kirkpatrick , Peter Adams • Aug. 23, 2017 -
eMarketer: Teen use of Snapchat, Instagram grows as Facebook interest dips
This marks the second consecutive year of declines for Facebook, and some younger users — called "Facebook nevers" — are not adopting the platform at all.
By David Kirkpatrick • Aug. 23, 2017 -
Deep Dive
Where should retailers invest their shopping ad budgets this holiday season?
Social media platforms are pushing hard for a bigger piece of a pie that's previously been owned by Google.
By Maureen Alley and Chantal Tode • Aug. 23, 2017 -
Adobe Stock Images
Study: Gen Z values price, quality of product over brand name
A report also found that 79% of the young demographic group said they would engage a brand that could help them make a difference in the world.
By David Kirkpatrick • Aug. 22, 2017 -
Report: Will Facebook Live's piracy problem dent its video credibility?
The presence of unofficial NFL and MLB streams might be off-putting to the media companies Facebook needs to win over to sustain its pivot into video.
By David Kirkpatrick • Aug. 22, 2017 -
Dunkin' filters fan votes for new iced coffee flavors via Snapchat
For one day only, visitors to store locations will be able to select a photo filter dedicated to one of five new flavors inspired by Baskin Robbins ice cream.
By David Kirkpatrick • Aug. 22, 2017 -
Facebook expands Craigslist-like Marketplace to include ticket sales, more
The news arrives shortly after reports of Amazon prepping a challenge to Ticketmaster, and could be a big deal for retailers looking to drive e-commerce sales.
By David Kirkpatrick • Aug. 21, 2017 -
Twitter losing Trump would be ruinous for its business, says analyst
Monness Crespi Hardt's James Cakmak told Bloomberg that the embattled platform could lose $2 billion — or one-fifth of its market value — if the president stopped tweeting.
By David Kirkpatrick • Aug. 21, 2017 -
Playtex leverages influencers for body-positive social push
The brand's research found 78% of women are more likely to spread positivity when they feel good about themselves.
By David Kirkpatrick • Aug. 21, 2017 -
Deep Dive
2 audience studies highlight attention-grabbing digital strategies
Researchers at the ARF Audience Insights conference reveal how AIG optimizes Facebook targeting and what makes for a tweetable Super Bowl ad.
By Chantal Tode • Aug. 21, 2017 -
Facebook unveils in-stream ads to monetize video content, new Watch tab
The social platform also announced an initiative to battle video clickbait.
By David Kirkpatrick , Peter Adams • Aug. 18, 2017
Previous
