Social Media: Page 159
-
Report: Facebook ads drive up to 27% of in-store customers
By integrating retailers' point-of-sale data with Facebook's offline API and new ad formats, StitcherAds is connecting the dots between online ads and offline purchases.
By David Kirkpatrick • Oct. 3, 2017 -
Las Vegas shooting exposes tenacity of fake news on Google and Facebook
As the tragedy unfolded, both platforms promoted false reports that misidentified the shooter as a Democrat opposed to the Trump administration.
By David Kirkpatrick • Oct. 3, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Study: Social media a potential revenue source for local TV stations
Branded social media pages get enough traffic to make ads an effective revenue generator as broadcast reach dwindles.
By David Kirkpatrick • Oct. 2, 2017 -
Taco Bell and Forever 21 co-design 'food fashion' with new clothing line
Fans can submit photos or videos on social media with the hashtag #F21xTacoBell to be featured at the launch party.
By David Kirkpatrick • Sept. 29, 2017 -
Bud Light, 'Blade Runner' help launch Snapchat's brand AR World Lenses
At Advertising Week, Snap Inc.'s Imran Khan introduced a talking beer vendor and flying car that can be inserted into users' real-world surroundings.
By Chantal Tode • Sept. 28, 2017 -
3 Musketeers enlists teens to 'spread the power of positivity'
The Mars candy brand has so far hired two "Shine Corps Specialists" who will use social media, speaking engagements and media interviews to promote the message.
By David Kirkpatrick • Sept. 28, 2017 -
Peet's asks coffee drinkers what fills their cup in passion-focused campaign
Five influencers are sharing their aspirational stories, and the brand is encouraging followers to do the same.
By David Kirkpatrick • Sept. 28, 2017 -
Quaker Oats, James Beard Foundation reimagine leftovers
In a new campaign, the brand tries to inspire people to rethink the value of food while highlighting the health benefits of oats.
By David Kirkpatrick • Sept. 27, 2017 -
Facebook inks deal for NFL post-game highlights
The platform is paying for the rights to the content and will recoup its investment by serving ads during the video clips.
By David Kirkpatrick • Sept. 27, 2017 -
ANA: 85% of marketers use social media to support sponsorships
Social buzz was cited as a top choice for measuring the effectiveness of a brand sponsorship.
By David Kirkpatrick • Sept. 26, 2017 -
Deep Dive
Unilever evolves mobile and search to meet modern consumer needs
At Advertising Week, Keith Weed laid out the CPG giant's five-point framework of thinking about its marketing strategy.
By Peter Adams • Sept. 26, 2017 -
Southwest Airlines shares 175 customer stories in 'Transfarency' push
The effort highlights one story for each seat in its new Boeing 737 MAX 8 plane.
By David Kirkpatrick • Sept. 25, 2017 -
Papa John's helps Cowboys fans create hip-hop videos on SoundCloud, Dubsmash
A new song supporting the chain's half-off promotion tied to game scores can be used and shared by fans in their own music video creations.
By David Kirkpatrick • Sept. 25, 2017 -
Taco Bell turns National Taco Day into season-long event
An animated special, five-course feast at the QSR chain's test kitchen and branded gift sets herald the arrival of "Taco Season."
By David Kirkpatrick • Sept. 22, 2017 -
Getty Images
Facebook pledges to improve approach to political advertising
In agreeing to hand over Russian-bought ads to Congress, Facebook is releasing data without being legally forced to do so.
By David Kirkpatrick • Sept. 22, 2017 -
Facebook rolls out new offline targeting tools to all advertisers
First reported to be in testing last month, the tools are already driving results for brands like KFC, Dick's Sporting Goods and Macy's.
By David Kirkpatrick • Sept. 22, 2017 -
Column
Campaign Trail: Netflix says it's a joke; KFC records road trip cassette; PB&J's breakup bombshell
How Netflix, KFC and MaraNatha leverage the unexpected to grab attention and make viewers laugh.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Sept. 22, 2017 -
Coke's new athlete ambassador isn't a real person
Instead, the brand is sponsoring an in-game character for "FIFA 18," which helped it recreate an iconic TV spot.
By David Kirkpatrick • Sept. 22, 2017 -
Study: H&M, Topshop and Forever 21 dominate fast-fashion social engagement
The most successful retailers drive a lot of engagement from relatively few posts.
By David Kirkpatrick • Sept. 21, 2017 -
YouTube drops paid channels, expands user sponsorships
More creators can now be sponsored by users for $4.99 a month, a model that's similar to the quickly-growing service Patreon.
By David Kirkpatrick , Chantal Tode • Sept. 21, 2017 -
Opinion
How to find Facebook's top influencers for better social targeting and engagement
IBB Consulting's Prateek Duble breaks down his firm's analysis of 20 million TV fans on Facebook to identify the most impactful influencers.
By Prateek Duble • Sept. 21, 2017 -
Facebook lets users revisit ads; brings human oversight to targeting
Last week, it was discovered that the platform let businesses serve ads around offensive targeting fields like "Jew-haters."
By David Kirkpatrick • Sept. 21, 2017 -
Pinterest adds self-serve tool to Pin Collective influencer network
The update accelerates the process of connecting brands with content creators and might attract smaller advertisers as well.
By David Kirkpatrick • Sept. 20, 2017 -
Burger King, Sainsbury's run Snapchat ads shot on Spectacles
The two campaigns are the first brand-created ads on the platform captured entirely on the wearable device.
By David Kirkpatrick • Sept. 19, 2017 -
Visit Seattle puts its spin on 'The Amazing Race' for new video series
Six former contestants of the reality show explore the city and meet up with local celebrities in "The Emerald Race."
By David Kirkpatrick • Sept. 19, 2017
Previous
