Social Media: Page 139
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Havas' blockchain loyalty program helps brands reward sports fans
Fans can win digital coins and trade them, swap them across loyalty programs or turn them into goods, exclusive content or other experiences.
By Erica Sweeney • June 8, 2018 -
Sephora
Sephora polishes message with interactive 'House of Beauty' event
The two-day event for influencers, beauty advisors and consumers will include digital and physical experiences.
By Erica Sweeney • June 7, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
82% of marketers plan to increase digital spend, but only 26% are confident in ROI
Nielsen's new CMO Report found that industry professionals are now looking for better insights rather than more data.
By Erica Sweeney • June 7, 2018 -
Study: 45% of advertisers think social media sites botch brand safety
Marketers are being more proactive about brand safety, with Advertiser Perceptions and Oath finding that only 3% lack any kind of strategy.
By Erica Sweeney • June 6, 2018 -
Study: 80% of Gen Z like shopping in-store, but turn to e-commerce for convenience
Store design, unique merchandise and displays showing products in use are some of the top motivators for getting the age group into stores.
By Erica Sweeney • June 5, 2018 -
Senate panel to probe Facebook after NYT points to new data collection lapses
The social network is contesting a New York Times article that suggests deals with at least 60 device makers, including Apple, Samsung and Microsoft, involve collecting user information without proper consent.
By Peter Adams • June 5, 2018 -
Snickers escape room pinpoints which new flavor suits fans best
A campaign behind three new, limited-edition varieties also includes in-store Shazam promotions and an interactive biometrics experience with Spotify and Coffee Labs.
By Erica Sweeney • June 5, 2018 -
Adidas assembles team of 56 sports 'creators' for World Cup push
Athletes and influencers included in the effort will share content on their personal social channels, and the brand is encouraging soccer fans to do the same.
By Erica Sweeney • June 5, 2018 -
Report: Apple mulls app network with Snap, Pinterest to grow ad business
The tech giant met with app makers about a network for distributing digital ads and sharing revenue.
By Robert Williams • June 4, 2018 -
Tic Tac
Tic Tac celebrates 50 years with house tour featuring flavor mixing, GIF booth
The activation urges visitors to shake their packs of Tic Tacs and share the image on social media for a chance to win tickets to the music festival Elrow.
By Erica Sweeney • June 4, 2018 -
Papa John's pokes at mattress disruptors in promotion with retailer
Raymour & Flanigan is offering a year's worth of free pies to customers who purchase a mattress that costs $500 or more.
By Erica Sweeney • June 4, 2018 -
Amazon delivers giant 'Jurassic World' box in cross-channel marketing stunt
Several brands are involved in the effort spanning experiential, voice, video and social, pointing to the e-commerce giant's growing marketing clout.
By Chantal Tode , Erica Sweeney • June 1, 2018 -
81% of consumers believe global brands play a role for good, McCann finds
Respondents generally trust global brands over institutions and political organizations, and 56% said they trust local brands over global brands.
By Erica Sweeney • June 1, 2018 -
Column
Campaign Trail: Pedigree plays virtual fetch; Tums delivers 'TummerTime' relief; A1's meat-scented candles
Marketers jump into summer early with cross-platform mobile experiences, a Twitter service targeted at millennials and a goofy Father's Day gag gift.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • June 1, 2018 -
Burger King cuts holes in Whoppers to celebrate National Donut Day
The marketer partnered with BuzzFeed's Tasty on videos showing viewers how to make their own iterations of the highly-limited offering.
By Erica Sweeney • May 31, 2018 -
Advertisers slow to spend on Instagram Stories, study says
Marketers put only 16% of their budgets allocated for the image-sharing app into Stories.
By Robert Williams • May 30, 2018 -
Nestlé teams with WWE to urge fans to #ChooseWater
The campaign includes a sweepstakes and co-branded digital videos featuring WWE stars discussing the benefits of staying hydrated.
By Erica Sweeney • May 30, 2018 -
Column
Campaign Trail: Cintas maps bathroom stops; Ikea lulls people to sleep; Vitamin disruptor delivers
An app tailor-made for Memorial Day road-trippers, along with innovative print and mobile promotions, make our editors' picks ahead of the long weekend.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • May 25, 2018 -
Drew Ressler [CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0)], from Wikimedia Commons
LG offers free laundry services, vintage clothing swap with massive Bonnaroo activation
The marketer is setting up a 3,600-square-foot space that includes relief for festival-goers, including air conditioning and mobile charging stations.
By Erica Sweeney • May 25, 2018 -
Brandless
Q&AHow Brandless built a following with its 'just what matters' approach
Ido Leffler, co-founder and chairman of the direct-to-consumer retailer, talks about how the company's values, branding strategy and unique model have made it a retail standout.
By Emma Liem Beckett • May 24, 2018 -
Absolut displays traveler selfies at 2 airports to promote 'World' vodka
People flying from Frankfurt to Singapore, and vice versa, can upload a photo online that is then posted on screens throughout certain terminals.
By Erica Sweeney • May 24, 2018 -
KFC gives away Col. Sanders floaties via Snapchat for Memorial Day
The brand released an AR lens that lets users enter for a chance to win some of the seasonal gear, which isn't available for sale.
By Erica Sweeney • May 24, 2018 -
Paramount Network/NowThis
Paramount Network, NowThis revise Wikipedia pages to spotlight gender imbalance
The publisher will share branded video around an edit-a-thon, which was inspired by the fact that just 16% of the online encyclopedia's editors are women.
By Erica Sweeney • May 23, 2018 -
Allbirds creates exclusive Shake Shack-branded sneakers
The partnership underscores how disruptive brands from two seemingly unrelated categories like footwear and quick-service food can drive awareness with a small but influential audience.
By Erica Sweeney • May 22, 2018 -
IPG consolidates 2 agencies under refreshed Reprise brand
The unified shop's capabilities will span digital channels, content creation, product and web development, e-tail and commerce.
By Erica Sweeney • May 22, 2018
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