Social Media: Page 138
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Kraft Heinz SVP Michelle St. Jacques on creating noise that furthers a brand
In an interview at Cannes Lions, the head of brand and R&D talked about recent successes like Country Time Legal-Ade and the importance of "really strong listening."
By Chantal Tode • June 21, 2018 -
Unilever ramps up focus on quality, inclusion in marketing with 2 initiatives
The CPG giant is calling on content creators and distributors to remove outdated stereotypes, while also cracking down on influencer fraud.
By Erica Sweeney • June 20, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Facebook takes greater aim at HQ Trivia, YouTube with new tools for video creators
The social network this week introduced features that make it easier to add interactive polls, quizzes, challenges and more to video content.
By Erica Sweeney • June 20, 2018 -
Oscar Mayer deploys jetpack-powered 'Super Hotdogger' to deliver fresh dogs
The brand's orange jumpsuit-wearing spin on the super hero made his first flight in New York City on June 18.
By Erica Sweeney • June 19, 2018 -
Burger King's 5-step plan for hacking pop culture
At Cannes Lions, the brand's CMO and agency discussed their successful deployment of "hackvertising," which borrows from hacker culture.
By Chantal Tode • June 18, 2018 -
BarkBox
BarkBox shifts ad spend from Facebook to traditional channels
The direct-to-consumer brand, which previously put roughly 75% of its ad budget toward the social network, slashed that figure to 25% in April.
By Erica Sweeney • June 18, 2018 -
Opinion
Maybelline's marketing gets consumers' lips to do the talking
Engagement Labs' Brad Fay lays out three lessons marketers can learn from the beauty brand that's increased its share of conversations both online and off.
By Brad Fay • June 18, 2018 -
McDonald's teams with Viacom on co-branded campaign to leave people 'Speechless'
The effort includes integrations with MTV's "Wild 'N Out," Comedy Central's "The Daily Show" and custom content in the lead-up to the BET Awards.
By Erica Sweeney • June 18, 2018 -
Marketers largely shun single women without children, study finds
Nearly half of surveyed women said that the group is "non-existent" in advertising despite having an estimated purchasing power between $5 trillion and $15 trillion.
By Erica Sweeney • June 17, 2018 -
Study: Facebook use for news drops 20 percentage points among younger audiences
WhatsApp, which is owned by Facebook, beats out Twitter in many countries when it comes to importance for news.
By Erica Sweeney • June 15, 2018 -
Column
Campaign Trail: Schwinn's 'Stranger Things' success; KFC's Bucket Björn; Tic Tac gamifies gum
Two marketers go retro — one with an infomercial, another with 8-bit games — while another offers an odd interpretation of a baby carrier for Father's Day.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • June 15, 2018 -
John Legend shares his personal diaper-changing jingle for Pampers' Father's Day campaign
The effort features the Grammy Award winner singing the tune to his daughter Luna, with other dads filling in some of the lyrics.
By Erica Sweeney • June 15, 2018 -
Facebook will require advertisers to reveal data-brokers' role in ad targeting
The social network is also instituting a new process for how the names of potential consumers supplied by data brokers will be handled.
By Erica Sweeney • June 14, 2018 -
Doritos lets 'Jurassic World' fans adopt giant chips hatched from dinosaur eggs
Fans can get the foot-long chip, which is shipped in a replica crate from the film franchise, by tweeting at the brand or by bidding on a website auction.
By Erica Sweeney • June 13, 2018 -
Instagram, Snapchat extend shopping actions to stories as mobile commerce race heats up
Adidas, Aritzia and The Kooples are helping Instagram launch its product, while Snapchat is working with SeatGeek on a similar initiative.
By Erica Sweeney • June 13, 2018 -
Walmart's ModCloth celebrates individuality with its largest digital campaign
Part of the apparel brand's revamp, the effort includes video, a "magalog," social storytelling, in-store activations and digital media.
By Erica Sweeney • June 12, 2018 -
Hyundai readies social scavenger hunt for 'Ant-Man' sequel
The carmaker will place 500 toy versions of the Veloster model around Los Angeles and share clues about their locations on Facebook and Instagram.
By Robert Williams • June 12, 2018 -
Kraft
Kraft chisels personalized cheese sculptures that look like dad for Father's Day
The brand is auctioning off five of the sharp cheddar-based busts on eBay as a last-minute gift idea, with proceeds going to Feeding America.
By Erica Sweeney • June 12, 2018 -
'IHOb' might be a big win for IHOP despite mixed reception to burgers
A MarketWatch analysis details how the chain was able to captivate social media for days, earning responses from consumers, celebrities and brands — all without breaking the bank.
By Peter Adams , Erica Sweeney • June 12, 2018 -
Macy's recruits employees as brand ambassadors
The department store hopes transforming its employees into social media influencers will drive both brand connection and sales.
By Robert Williams • June 11, 2018 -
WSJ: Fiat Chrysler, Royal Bank of Canada among those previously granted special access to Facebook data
The social network reportedly offered limited-duration data-sharing extensions for a few companies after the flow of information was stopped for others in 2015.
By Erica Sweeney • June 11, 2018 -
Corona raises beach pollution awareness with sculptures made of plastic waste
The beer brand also "hijacked" its own advertising, flipping the usual pristine images of beaches for ones marked by litter.
By Erica Sweeney • June 11, 2018 -
Kellogg's opens NYC cereal café to World Cup watch parties
Working with the soccer-focused agency Eat Soccer, the brand created an immersive kitchen and special nooks for fans to take Instagram selfies.
By Erica Sweeney • June 11, 2018 -
Glad taps YouTube creator Hannah Hart for upside-down cooking video
The goal is to demonstrate the strength of Glad Press'n Seal and is part of parent company Clorox's broader strategy to embrace influencer marketing.
By Erica Sweeney • June 8, 2018 -
Getty
Havas' blockchain loyalty program helps brands reward sports fans
Fans can win digital coins and trade them, swap them across loyalty programs or turn them into goods, exclusive content or other experiences.
By Erica Sweeney • June 8, 2018
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