Comic Dive: Gutterballs

Even celebrity-driven ads couldn't enliven a Super Bowl that saw ratings hit a 10-year low. 

By John Hazard and Lisa Burdige • Feb. 5, 2019

Olay beats other brands at Super Bowl digital marketing, Merkle report says

The P&G brand earned high marks in social media, paid search, SEO and digital media while Avocados From Mexico took second place.

By Erica Sweeney • Feb. 5, 2019

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

T-Mobile teams with Taco Bell, Lyft for freebies via mobile app

An expanded T-Mobile Tuesdays promotion serves up free tacos and free rides from the participating companies.

By Robert Williams • Feb. 5, 2019

Bacardi employees cozy up to 'shaken and stirred' generation during #BacktotheBar event

Now in its second year, the annual event will showcase drink trends like "Instagrammable handcrafted cocktails" at local bars in 130 cities worldwide.

By Erica Sweeney • Feb. 5, 2019

Is corn syrup a desirable beer ingredient? AB InBev Super Bowl ad ignites debate

In response, MillerCoors purchased a full-page advertisement in The New York Times to slam Bud Light and highlight that its beer is made with corn syrup.

By Cathy Siegner • Feb. 5, 2019

By the numbers: Super Bowl 2019

The big game's ads, broken down by sentiment, social engagement and more.

By Marketing Dive Team • Feb. 4, 2019

Risk-averse advertisers fumble in historically boring Super Bowl

There were a few dominant players and wowing moments this year, like a gruesome "Game of Thrones" tie-up for Bud Light, but a lack of edge made the commercial breaks feel almost as bland as the sluggish on-field action.

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Feb. 4, 2019

Super Bowl QSR ads don't always lead to meaningful traffic gains

While many fast food brands turned to promotions instead, additional tools are needed to understand the full impact of these marketing efforts.

By Julie Littman • Feb. 4, 2019

Sony teams with TikTok on 'Escape Room' influencer campaign

At an event in Madrid, creators were challenged to record their experiences of solving puzzles that unlocked rooms like those shown in the movie.

By Robert Williams • Feb. 4, 2019

Hulu taps viral Instagram egg for mental health PSA after Super Bowl

Nonprofit Mental Health America and the @world_record_egg account partnered on the ad that aired on Hulu after the big game.

By Erica Sweeney • Feb. 4, 2019

Nike, Intersport team up for podcast series targeting aspiring runners

Featuring ultra-marathon runner Coach Lee, the series was inspired by research showing fitness enthusiasts opt for "in-ear coaching" over music during workouts.

By Erica Sweeney • Feb. 4, 2019

Ron Burgundy returns with a podcast, nets Charmin, Safe Auto and Fair as sponsors

The audio series starring Will Ferrell's character from the "Anchorman" franchise is a collaboration between iHeartRadio and Funny or Die.

By Erica Sweeney • Feb. 4, 2019

Aerie brings on Busy Philipps, Jameela Jamil and more for expanded 'real' role model initiative

The celebs and activists will raise awareness for the causes most important to them by appearing in unretouched images and videos for the brand.

By Erica Sweeney • Feb. 4, 2019

Top ad trade bodies push for clarity around California consumer privacy law

In a letter to the state's AG, the 4A's, ANA, IAB and others signal support of the CCPA, but take issue with specific parameters like an "all-or-nothing" approach to data selling opt-outs.

By Peter Adams • Feb. 1, 2019

A third of millennials joined a boycott last year

Brands increasingly walk a fine line between embracing the social issues their best customers care about and alienating a mass merchandise audience.

By Corinne Ruff • Feb. 1, 2019

Offers, promotions on social media don't influence millennials, study says

Just 22% of millennials said special deals on platforms like Instagram and Facebook compel them to visit a brand's website.

By Robert Williams • Feb. 1, 2019

What's your social marketing game plan for the Super Bowl?

While Super Bowl TV commercials might make headlines, some brands are opting for lower-cost social content to tap into the second-screening trend, writes Grabyo's Mike Kelley.

By Mike Kelley • Feb. 1, 2019

Super Bowl cola detente? Statues of Pepsi, Coke founders meet in Atlanta

Pepsi is both calling for a truce while simultaneously provoking its chief rival on its home turf, a clear effort to attract attention ahead of the big game.

By Erica Sweeney • Feb. 1, 2019

Cars.com readies 'war room' to drive social media conversations during Super Bowl

The company will post clever responses and real-time creative whenever a TV commercial during the big game features a vehicle.

By Robert Williams • Jan. 31, 2019

Facebook's 2018 revenue surges 38% to $55B amid Stories ad growth

Two million advertisers use the Stories format across Facebook, Instagram and Messenger, undaunted by the company's repeated data-privacy scandals.

By Robert Williams • Jan. 31, 2019

TE Connectivity, 20th Century Fox debut B2B series on science behind 'Alita' film

The series includes behind-the-scenes interviews with the movie's cast and is available on TE's website and social channels.

By Erica Sweeney • Jan. 31, 2019

Report: Reddit launches cost-per-click ads to attract new advertisers

Wayfair and Hired have already purchased CPC ads on Reddit in an effort to shift spend away from Google and Facebook.

By Erica Sweeney • Jan. 31, 2019

Amazon pokes fun at failed voice tech in Super Bowl spot

Several failed Alexa-enabled devices, including a hot tub, podcast-playing toothbrush and dog collar that orders food in response to barking, are featured.

By Erica Sweeney • Jan. 31, 2019

Dietz & Watson plays off 'Deez Nuts' meme for Super Bowl stunt

The brand unveiled a 30-second spot starring Craig Robinson of "The Office" to promote a new Dietz Nuts product it's selling on Amazon.

By Erica Sweeney • Jan. 30, 2019

Report: TikTok dips its toes into advertising

A five-second ad for food-delivery company GrubHub appeared on Jan. 26, according to users of the social app.

By Robert Williams • Jan. 30, 2019