Social Media: Page 114
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Pizza Hut promises free pizza for a year to first baby born during Super Bowl
The chain is also delivering free pizza to hospitals in Boston and Los Angeles to "ease the FOMO" of soon-to-be parents, who might miss the game.
By Erica Sweeney • Jan. 30, 2019 -
Mr. Peanut goes for joyride to save A-Rod from eating kale chips
Planters' first-ever ad for the Super Bowl also stars actor Charlie Sheen.
By Erica Sweeney • Jan. 30, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Kia
Brands hit brakes on pre-game Super Bowl marketing in 2019, analysis finds
Compared with previous years, fewer brands had released teasers or campaigns by the week before the big game while TV spending totaled $2.9 million, down from $38.8 million in 2018.
By Erica Sweeney • Jan. 30, 2019 -
John Hazard and Lisa Burdige
ColumnComic Dive: Gillette Hits Gender Politics Turbulence
The Procter & Gamble razor brand tried to tackle toxic masculinity with a #MeToo-inspired spot but sparked social media outcry.
By John Hazard and Lisa Burdige • Jan. 29, 2019 -
Wendy's delivers free Baconator in DoorDash deal
As part of the promotion, the chain changed its Twitter name to "Freebaconator" and snagged more than 2,000 likes in the first 15 hours of posting a video for the burger deal.
By Robert Williams • Jan. 29, 2019 -
Reuters: Snapchat could make some snaps permanent
The image-sharing app is also considering whether to reveal the identities of users who make public posts.
By Robert Williams • Jan. 29, 2019 -
Dunkin' plans Vegas wedding chapel takeover for Valentine's Day
The first 100 couples will get an exclusive edible bouquet, and the pop-up will feature themed decorations and an officiant with "Dunkin' pink hair" to preside over weddings and vow renewals.
By Erica Sweeney • Jan. 29, 2019 -
Brands ramp up ad spend on Facebook Stories by 124%, study finds
Nanigans' Q4 2018 data suggest that the format is making gains, even if it is dwarfed by the social network's more established News Feed.
By Robert Williams • Jan. 28, 2019 -
Capcom
'Resident Evil 2' YouTube ad lets viewers choose their adventure
One-third of viewers chose to continue the ad's interactive experience, with 85% of that group following the narrative to its end.
By Robert Williams • Jan. 28, 2019 -
Marc Jacobs Beauty taps makeup guru as first 'global artistry advisor'
Nikkie de Jager will become part of the product development process, highlighting how influencer relationships with brands are evolving.
By Erica Sweeney • Jan. 28, 2019 -
Study: Super Bowl ad reveals fail to gain traction on social media
While ad reveals aren't driving much chatter, a new report shows Pizza Hut's expansion of beer delivery has spurred more than 125,000 shares.
By Robert Williams • Jan. 28, 2019 -
American Eagle hands creative control to Gen Zers for spring campaign
Cast members were discovered on social media and then photographed themselves in a series of self-portraits using iPhones and disposable cameras.
By Erica Sweeney • Jan. 28, 2019 -
Tostitos dips into unofficial world record with 53-hour Super Bowl livestream
Current and former NFL players will show off their "chipping and dipping" skills during the livestream to celebrate the Super Bowl's 53rd year.
By Erica Sweeney • Jan. 28, 2019 -
Will Facebook's bold play to unify Instagram, WhatsApp and Messenger pay off?
While the apps will still exist as standalone services, their infrastructure will be integrated, doubling as both a privacy consideration and potential move by Facebook to shore up a larger stake of the growing messaging market.
By Peter Adams • Jan. 28, 2019 -
Frank's RedHot spices up Super Bowl campaign with Twitter contest
Instead of running a pricey TV spot, Frank's asks viewers to tweet a chili pepper emoji and special hashtag during other brands' ads.
By Natalie Black (Koltun) , Robert Williams • Jan. 28, 2019 -
Honda teams with Twitch and esports pros Team Liquid
The partnership features a customized fleet of cars, jersey placements, a video series, charity tournaments, Reddit AMAs and more.
By Robert Williams • Jan. 25, 2019 -
Paul Hanaoka
75% of search shopping impressions occur on mobile, Kenshoo finds
Growth in advertising on Amazon spurred a fivefold jump in e-commerce ad spending.
By Robert Williams • Jan. 25, 2019 -
puma
Puma steps up social justice mission with Meek Mill
The athletics line will be the exclusive brand partner of Reform Alliance, an organization for criminal justice system reform backed by Mill, Jay-Z and the CEO of Kraft Group.
By Corinne Ruff • Jan. 25, 2019 -
Taco Bell cooks up faux movie trailer for Nacho Fries' comeback
The campaign includes running the spot in theaters, printing movie posters and creating special "For Your Consideration" media kits.
By Erica Sweeney • Jan. 25, 2019 -
Coca-Cola's big game spot will celebrate diversity immediately before national anthem
Fans can share selfies on social media honoring what makes them different, some of which will be added into an Instagram mural during the Super Bowl.
By Erica Sweeney • Jan. 25, 2019 -
Expensify drops scannable 2 Chainz music video in Super Bowl lead-up
Viewers can scan the receipts featured in the commercial to win prizes around the big game.
By Robert Williams • Jan. 25, 2019 -
White Castle offers to cater first 'Slider Summit' in DC amid government shutdown
Furloughed federal employees can also get a free combo meal at the fast-food chain on Jan. 29.
By Erica Sweeney • Jan. 25, 2019 -
Facebook
Facebook's new brand safety certification promises advertisers more control
Ad measurement platform DoubleVerify and OpenSlate, a video content rating platform, are the first two companies to be certified.
By Erica Sweeney • Jan. 25, 2019 -
HBO
HBO serves CBD lattes for new season of 'High Maintenance'
Last weekend's activations in Brooklyn and Venice Beach turned 1,000 free drinks into around 112,000 impressions.
By Erica Sweeney • Jan. 24, 2019 -
Kantar: US ad spend reached $151B in 2018, a 4.1% jump
Procter & Gamble remained the top advertiser in 2018 while Amazon increased its ad spend by 72.5%.
By Erica Sweeney • Jan. 24, 2019
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