Puma steps up social justice mission with Meek Mill

The athletics line will be the exclusive brand partner of Reform Alliance, an organization for criminal justice system reform backed by Mill, Jay-Z and the CEO of Kraft Group.

By Corinne Ruff • Jan. 25, 2019

Taco Bell cooks up faux movie trailer for Nacho Fries' comeback

The campaign includes running the spot in theaters, printing movie posters and creating special "For Your Consideration" media kits.

By Erica Sweeney • Jan. 25, 2019

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Coca-Cola's big game spot will celebrate diversity immediately before national anthem

Fans can share selfies on social media honoring what makes them different, some of which will be added into an Instagram mural during the Super Bowl.

By Erica Sweeney • Jan. 25, 2019

Expensify drops scannable 2 Chainz music video in Super Bowl lead-up

Viewers can scan the receipts featured in the commercial to win prizes around the big game.

By Robert Williams • Jan. 25, 2019

White Castle offers to cater first 'Slider Summit' in DC amid government shutdown

Furloughed federal employees can also get a free combo meal at the fast-food chain on Jan. 29.

By Erica Sweeney • Jan. 25, 2019

Facebook's new brand safety certification promises advertisers more control

Ad measurement platform DoubleVerify and OpenSlate, a video content rating platform, are the first two companies to be certified.

By Erica Sweeney • Jan. 25, 2019

HBO serves CBD lattes for new season of 'High Maintenance'

Last weekend's activations in Brooklyn and Venice Beach turned 1,000 free drinks into around 112,000 impressions.

By Erica Sweeney • Jan. 24, 2019

Kantar: US ad spend reached $151B in 2018, a 4.1% jump

Procter & Gamble remained the top advertiser in 2018 while Amazon increased its ad spend by 72.5%.

By Erica Sweeney • Jan. 24, 2019

Giant Foods launches health-focused podcast

"Nutrition Made Easy!" will feature the grocer's registered dietitians and nutritionists as the chain continues to explore ways to connect with shoppers.

By Jessica Dumont • Jan. 24, 2019

LinkedIn's new targeting tool tailors campaigns to match users' interests

Interest Targeting could help marketers drive greater brand awareness by delivering more relevant ad content.

By Erica Sweeney • Jan. 23, 2019

Devour's 'uncensored' food porn spot drops ahead of Super Bowl

Along with the in-game cut, the Kraft Heinz brand will host a "seductive" hotline, an activation with Barstool Sports and a sweepstakes.

By Erica Sweeney • Jan. 23, 2019

MillerCoors names former Kraft Heinz exec as first-ever female CMO

Michelle St. Jacques will take over on Feb. 4 as MillerCoors ramps up its digital and non-traditional marketing strategy.

By Erica Sweeney • Jan. 22, 2019

Comic Dive: Taste the Rainbow on Broadway

For the second straight year, Skittles drums up excitement around the Super Bowl without buying an expensive TV ad during the game.

By John Hazard and Lisa Burdige • Jan. 22, 2019

Facebook tests teen-focused video meme feed

"LOL" displays carousels of video clips that are algorithmically curated based on a user's tastes.

By Robert Williams • Jan. 22, 2019

Oreo snacks on AR with Snapchat lenses, digital stickers

Mobile users can scan Snapcodes on special packaging to unlock cookie-themed content.

By Robert Williams • Jan. 22, 2019

Record-setting fines on deck as privacy regulators get more aggressive with Google, Facebook

A fine against Google is the largest imposed under GDPR while the FTC is mulling record-setting penalties for Facebook.

By Erica Sweeney • Jan. 22, 2019

Study: Kendall Jenner's Proactiv reveal stirs teen buzz

The reality star's "most raw story" about having acne hit home with U.S. teens.

By Robert Williams • Jan. 18, 2019

Pringles returns to Super Bowl with smart speaker spot, on-demand delivery

Fans from the final two teams' cities will be able to tweet for a chance to win a free "Flavor Stack" delivery via the platform Fooji.

By Robert Williams • Jan. 18, 2019

PepsiCo zeroes in on music theme with star-studded Bubly, Doritos Super Bowl teases

Michael Bublé gets confused by the fledgling sparkling water brand, while Chance the Rapper and the Backstreet Boys help to intro a new chip variety. 

By Erica Sweeney • Jan. 18, 2019

Burger King customers can trade McDonald's MacCoins for Big King XL sandwich

In another attempt at "flame-grilling the competition," Burger King plays into the confusion that its rival's 2018 MacCoin campaign caused consumers.

By Erica Sweeney • Jan. 18, 2019

Verizon goes long with far-reaching Super Bowl marketing play

CCO Andrew McKechnie talked to Marketing Dive about building a "media wave," including through a 30-minute documentary, for the brand's emotional campaign around NFL stars who were saved by first responders.

By Peter Adams • Jan. 18, 2019

Taco Bell's 'leaked memo' reveals return of Nacho Fries, free giveaway

Starting "Fryday," select "fryologists" in 10 cities will surprise fans by giving out the popular but limited menu item before its official return.

By Erica Sweeney • Jan. 18, 2019

Acura takes Facebook Instant Games for a spin

"ILX Total Control" takes drivers on a 360-degree virtual drive that responds to the motions of a smartphone.

By Robert Williams • Jan. 17, 2019

Gillette's #MeToo-inspired ad sparked social media outcry — here's what the numbers say

While the campaign has proved divisive, an analysis found that 79.6% of viewers liked the ad shortly after it debuted, and 51.4% believed it could bring change to the industry.

By Erica Sweeney • Jan. 17, 2019

Cole Haan delivers style advice on Forbes with influencer video series

"Changemakers" is an episodic mobile- and social-first series that shows how the fashion brand fits into millennials' lifestyles.

By Robert Williams • Jan. 16, 2019