Social Media: Page 110
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Coors Light puts agency roster in review, ramps up digital spend
The switch-up follows the appointment of new MillerCoors marketing leadership in Michelle St. Jacques and comes amid an ugly spat with rival AB InBev.
By Peter Adams • March 6, 2019 -
Modcloth
ModCloth debuts celeb-studded campaign for International Women's Day
The biggest campaign to date for the Walmart-owned brand includes a TV ad buy, out-of-home takeovers and mini documentaries.
By Erica Sweeney • March 6, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
T.J. Maxx gamifies pop-up experiences via Instagram contest
Consumers can guess the total cost of the products on display in several installations curated by influencers for a chance to win prizes.
By Erica Sweeney • March 6, 2019 -
Kimpton expands Room 301 influencer experience to 20 cities
After a pilot last fall, the hotel chain's new Stay Human Project will offer localized, "Instagrammable" rooms to inspire guests.
By Robert Williams • March 6, 2019 -
Study: Amazon bests digital rivals, banks in earning consumer trust around data
The feeling is especially strong among millennials and Gen Zers, who trust the online retailer more than twice the amount they do banks.
By Peter Adams • March 5, 2019 -
Post
Post pairs with Hostess for influencer campaign showcasing 'tiny bakery'
For National Cereal Day, new Hostess-inspired cereals will be promoted via social media, while Kellogg's continues to leverage its NYC Café.
By Erica Sweeney • March 5, 2019 -
KFC
KFC's crowdfunding campaign gauges interest in half-baked ideas
Contributors to the Indiegogo site could win branded swag for supporting potential products like a Kentucky Fried Hot Tub or location-tracking necktie.
By Erica Sweeney • March 5, 2019 -
The shift to community-driven marketing
Retailers at 2019's Shoptalk conference discussed new marketing tactics which focus less on the transaction amount and more on building a brand community.
By Cara Salpini • March 5, 2019 -
Levi's, Room & Board try on Pinterest's new shopping features
The home décor retailer saw a return on ad spend of 51 times from its Promoted Pins campaign and 33 times from its Shopping Ads push.
By Robert Williams • March 5, 2019 -
Ikea showcases furniture in 'Kama Sutra' guide to 'bedroom satisfaction'
The shoppable content offers design and furniture layout ideas and is part of the retailer's efforts to mail out fewer paper catalogs.
By Erica Sweeney • March 5, 2019 -
Twitter aims to boost mobile app promotions, direct response ads
In a show of the platform's strength, 30 of the Super Bowl's 38 TV advertisers also bought ads on Twitter last month.
By Robert Williams • March 5, 2019 -
Nissin noodle vending machine swaps Instagram posts for prizes
Fans who post a selfie with the machine and a unique hashtag can win Cup Noodles, video games, gift vouchers and merchandise.
By Robert Williams • March 5, 2019 -
Tic Tac
Tic Tac taps Instagram Stories, 6-second bumpers for campaign around sharing
The effort is the first created and produced for the brand by Laundry Service, which Tic Tac named its creative agency of record in August.
By Erica Sweeney • March 4, 2019 -
JetBlue's Instagram contest asks users to wipe their accounts
Contestants can enter to win a year of free travel by deleting all the posts on their Instagram page.
By Robert Williams • March 4, 2019 -
Getty Images
Study: Local advertisers to keep budgets steady, but shift more spend to social, mobile
Location-targeted ads will drive the growth in mobile this year as media buyers put their focus to smartphone platforms.
By Robert Williams • March 1, 2019 -
Fender spotlights new generation of diverse artists at SXSW kickoff
The guitar maker is teaming up with 50 artists from around the world to share their stories across ads, social media, mini films and other creative content.
By Erica Sweeney • March 1, 2019 -
Quilted Northern touts comfort and self-care in social video spots
The toilet paper brand's #comfday campaign urges people to celebrate "hygge," the Danish concept of coziness.
By Robert Williams • March 1, 2019 -
Column
Campaign Trail: Farmers' Dr. Seuss tie-in; Natural Light preps for summer; 'Sesame Street' gets designer digs
The AB InBev brand gets animated for a product launch, while an insurance company aims for whimsy and iconic stars of a children's show get fresh looks.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • March 1, 2019 -
Oreo
Oreo unwraps cookie-powered DJ mixer, teases 'Game of Thrones' tie-up
The Mondelez cookie brand returns with more musical merch, and says its HBO collaboration could be its biggest ever.
By Erica Sweeney • Feb. 28, 2019 -
Danone links illustrated yogurt packaging to Spotify playlists
The "Light and Free Ink" U.K. campaign includes artistic packaging with QR codes that unlock curated playlists.
By Robert Williams • Feb. 28, 2019 -
YouTube
Lay's ties exclusive Bebe Rexha song downloads to chip packaging
After purchasing one of three limited-edition flavors, fans can apply a code online to download the track and enter to win prizes.
By Erica Sweeney • Feb. 28, 2019 -
Tommy Hilfiger
Tommy Hilfiger designs Instagram Stories templates ahead of Paris Fashion Week
Unfold's 16 million app users can upload photos and videos into digital designs inspired by the new TommyXZendaya collection.
By Robert Williams • Feb. 28, 2019 -
NYLAC
OpinionMeasuring brand activations in the digital age with 'return on experience'
While ROE may not provide all the hard data marketers crave, it can shed light on experience conversion rates, writes Set Creative's Stefan Tauber.
By Stefan Tauber • Feb. 28, 2019 -
Papa John's eyes sports stars, social influencers as brand rehabilitation efforts continue
The strategy, which follows a campaign around franchisees, was announced amid a reported 8.1% slide in same-store sales in North America for Q4.
By Erica Sweeney • Feb. 28, 2019 -
Facebook hits play on 'upfront' ad sales for premium video
In a bid to boost Watch revenue, the new offering resembles broadcast sales strategies.
By Robert Williams • Feb. 27, 2019
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