Campaign Trail: Farmers' Dr. Seuss tie-in; Natural Light preps for summer; 'Sesame Street' gets designer digs

The AB InBev brand gets animated for a product launch, while an insurance company aims for whimsy and iconic stars of a children's show get fresh looks.

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • March 1, 2019

Oreo unwraps cookie-powered DJ mixer, teases 'Game of Thrones' tie-up

The Mondelez cookie brand returns with more musical merch, and says its HBO collaboration could be its biggest ever.

By Erica Sweeney • Feb. 28, 2019

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Danone links illustrated yogurt packaging to Spotify playlists

The "Light and Free Ink" U.K. campaign includes artistic packaging with QR codes that unlock curated playlists.

By Robert Williams • Feb. 28, 2019

Lay's ties exclusive Bebe Rexha song downloads to chip packaging

After purchasing one of three limited-edition flavors, fans can apply a code online to download the track and enter to win prizes.

By Erica Sweeney • Feb. 28, 2019

Tommy Hilfiger designs Instagram Stories templates ahead of Paris Fashion Week

Unfold's 16 million app users can upload photos and videos into digital designs inspired by the new TommyXZendaya collection.

By Robert Williams • Feb. 28, 2019

Measuring brand activations in the digital age with 'return on experience'

While ROE may not provide all the hard data marketers crave, it can shed light on experience conversion rates, writes Set Creative's Stefan Tauber.

By Stefan Tauber • Feb. 28, 2019

Papa John's eyes sports stars, social influencers as brand rehabilitation efforts continue

The strategy, which follows a campaign around franchisees, was announced amid a reported 8.1% slide in same-store sales in North America for Q4.

By Erica Sweeney • Feb. 28, 2019

Facebook hits play on 'upfront' ad sales for premium video

In a bid to boost Watch revenue, the new offering resembles broadcast sales strategies.

By Robert Williams • Feb. 27, 2019

Forrester: Digital marketing spend to reach $146B by 2023, but search landscape is changing

Google has lost some ground to Amazon, and a greater portion of ad budgets are predicted to shift to voice in the coming years.

By Erica Sweeney • Feb. 27, 2019

Nike's 'Dream Crazier' spot with Serena Williams celebrates female athletes

Debuting during the Oscars, the 90-second video has already notched nearly 6 million views on YouTube and 28.5 million on Twitter.

By Erica Sweeney • Feb. 26, 2019

Study: 75% of consumers want more rewarded content like videos, surveys

Apps are the preferred way to access loyalty program information for 66% of consumers, and interest is growing in channels like smart speakers.

By Erica Sweeney • Feb. 26, 2019

Facebook collects sensitive personal data from apps, The Wall Street Journal reports

The social giant said it ordered apps to stop sharing the user information and may take additional action against noncompliant apps.

By Robert Williams • Feb. 25, 2019

Study: Mobile powers 76% of large fashion retailers' web visits

Just 6% of traffic comes from paid placements on social media, personalization tech firm Nosto found.

By Robert Williams • Feb. 25, 2019

Report: Pinterest secretly files for IPO, seeks $12B market value

A successful IPO is likely to be followed by investments in building out the platform's offerings for marketers. 

By Robert Williams • Feb. 22, 2019

Baskin-Robbins sees 12% lift in store visits from Spotify ads

The ice cream chain matched 430,000 U.S. store visits to an audio ad via new measurement partner Placed.

By Robert Williams • Feb. 21, 2019

Facebook ad ROI improves as holiday spend drops 45%, analysis finds

Marketers invested less in Facebook ads during the 2018 holiday shopping season in response to earlier "documented declines in ROI," C3 Metrics found.

By Erica Sweeney • Feb. 21, 2019

Disney, Nestlé, 'Fortnite' creator pull YouTube ads amid concerns over predatory content

The freezes largely come as a response to a viral clip explaining how comments on the platform are used to facilitate a "soft-core pedophilia ring."

By Erica Sweeney • Feb. 21, 2019

Comic Dive: Jolly Green Dating

Green Giant is the latest brand to team up with a dating site, but it remains to be seen whether millennials will swipe right on the integrations.

By John Hazard and Lisa Burdige • Feb. 20, 2019

Snapchat adds hockey highlights, curated stories to NHL deal

The league is working with Disney Streaming Services to create "NHL Highlights" as a weekly streamcast.

By Robert Williams • Feb. 20, 2019

Spindrift asks 'Why #NoLimeEmoji?' on Instagram and Twitter

The beverage brand looks to generate buzz around its new lime flavor with a charity-minded campaign.

By Robert Williams • Feb. 20, 2019

Revlon rolls out influencer-backed campaign with Instagram sweepstakes

The cosmetics giant is giving away $4,000 in prizes, including a trip to NYC.

By Robert Williams • Feb. 20, 2019

Zillow, Attn: debut docu-series spotlighting America's housing crises

The six-part effort will stream on Facebook Watch and Instagram, covering topics from LGBTQ housing discrimination to veterans' issues.  

By Erica Sweeney • Feb. 19, 2019

Mobile shopping surged 64% during holidays, survey finds

The channel's growing role as a shopping research tool helped impressions for product listing ads jump 113%.

By Robert Williams • Feb. 19, 2019

Report: TikTok tests native video ads that point to websites

The ad was spotted in a video clip labeled "Sponsored" from retailer Specialized Bikes.

By Robert Williams • Feb. 19, 2019

Fiery UK parliamentary report puts Facebook in regulatory crosshairs

The result of an 18-month investigation, the 108-page document insists that companies like Facebook must not be allowed to act like "digital gangsters."

By Erica Sweeney • Feb. 19, 2019