Social Media: Page 106
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John Hazard
ColumnComic Dive: Bracket Busting Brands
As the Final Four wraps up, the real winners of March Madness appear to be challenger brands like Buffalo Wild Wings and BodyArmor.
By John Hazard • April 5, 2019 -
Oreo
Oreo, Mtn Dew reimagine 'Game of Thrones' opening
Mondelez's cookie brand animated thousands of treats, while the PepsiCo beverage tapped Migos for a new verse to the theme song.
By Erica Sweeney • April 3, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Juicy Fruit asks consumers to chew over jingle makeover
Canadian fans of the Wrigley brand can vote on their favorite new versions, which span pop, hip-hop, country and R&B.
By Erica Sweeney • April 3, 2019 -
Influencer marketing shifts to always-on strategy, study says
Instagram continues to lead as the top social platform for brands incorporating influencer content.
By Robert Williams • April 3, 2019 -
Ad Age: Instagram pitches IGTV ads for creators
Facebook reportedly wants to monetize the video platform and pay creators to develop content that will keep viewers coming back.
By Robert Williams • April 2, 2019 -
Study: Half of marketers struggle with martech focused on personalization, optimization
Marketers also face challenges with ROI, efficiency and attribution in their utilization strategies, despite these being among the top goals for martech.
By Erica Sweeney • April 2, 2019 -
Spotify
Spotify sculpts Cardi B, other hip-hop stars for latest RapCaviar pantheon
Musical artists will be the subjects of life-sized sculptures on display at the Brooklyn Museum to celebrate cultural disruptors.
By Erica Sweeney • April 2, 2019 -
Amazon
Maxwell House's Amazon orders come with 'Marvelous Mrs. Maisel' Passover book
Consumers who order Maxwell House coffee on Amazon will receive a limited-edition Haggadah, the text read at the Seder during Passover.
By Erica Sweeney • April 2, 2019 -
Major League Baseball quietly resumes Papa John's partnership
Bringing back its "Papa Slam" promotion alongside the MLB season may be what the beleaguered pizza chain needs to help boost declining sales.
By Alicia Kelso • April 1, 2019 -
John Hazard and Lisa Burdige
Facebook ups ad transparency through updated library
A recent report found that 71% of marketers said they didn’t change their Facebook marketing strategy following the Cambridge Analytica scandal.
By Erica Sweeney • April 1, 2019 -
McDonald's makes black millennial consumers top priority with extensive 'campaign movement'
"Black & Positively Golden" is the chain's most significant effort targeted at African-Americans in 16 years and specifically courts younger consumers.
By Peter Adams • March 29, 2019 -
Busch
Busch hosts 'Busch League' social contest to sponsor amateur softball teams
The AB InBev beer brand will choose 10 recreational teams to receive cash, branded jerseys, free suds and appearances in an ad campaign.
By Robert Williams • March 29, 2019 -
Sally Beauty brings Instagram shopping, Apple Pay to revamped mobile site
A "shop by solution" gives users customized recommendations based on their needs.
By Robert Williams • March 29, 2019 -
Buffalo Wild Wings
Buffalo Wild Wings shames fans on Instagram for not watching March Madness
Fans of specific teams get the Stories message from an all-star alumnus of their school in the chain's highly targeted approach.
By Robert Williams • March 29, 2019 -
Netflix is fastest growing brand in 2019 as its value jumps 105%, report finds
Disney was the top-performing traditional media brand and entered the top 10 thanks to its value growing 40%.
By Erica Sweeney • March 29, 2019 -
Dunkin' and Peeps hit the road for spring-themed campaign
Dunkin's coffee car and the Peepsmobile will journey together through New England to dish out new marshmallow-flavored coffee and Peeps doughnuts.
By Erica Sweeney • March 29, 2019 -
Opinion
Making YouTube work better with advanced TV
When it comes to planning a campaign that spans TV and digital media, brands often miss out on all the layers of extra content and audience segmentation the video platform holds, writes Channel Factory's Tony Chen.
By Tony Chen • March 29, 2019 -
Mtn Dew
Mtn Dew's brandless cans reveal 'Game of Thrones' content when chilled
The cans feature thermodynamic ink and appear brandless when they're warm, then change to expose a character's kill list as they get colder.
By Erica Sweeney • March 29, 2019 -
Unilever adds 'more rigour' to online ad buying with strictly vetted publisher network
Names included in the Trusted Publishers network are not being shared for competitive reasons, a spokesperson said.
By Peter Adams • March 28, 2019 -
EMarketer: Reddit's ad revenue to jump 55% in 2019
The site's ad business is projected to reach $119 million this year and to more than double by 2021.
By Erica Sweeney • March 28, 2019 -
Red Bull
Red Bull partners with pro gamer Ninja on experiential contest
The energy drink brand will also release limited-edition, Ninja-branded cans starting April 1.
By Erica Sweeney • March 28, 2019 -
Chiquita
Chiquita unpeels AR Snapcodes for World Banana Day
Stickers on 200 million bananas can be scanned to activate three immersive experiences in Snapchat.
By Robert Williams • March 28, 2019 -
OkCupid badges help 'Game of Thrones' fans find a date
Themed profile badges help pair app users based on the hit TV show ahead of its season eight premiere next month.
By Robert Williams • March 28, 2019 -
Instagram
Asos, Dunkin' boost engagement with poll stickers on Instagram Stories ads
Early tests show that nine out of 10 campaigns using the new feature saw the number of three-second ad views rise.
By Robert Williams • March 27, 2019 -
Budweiser
Budweiser teams up with Spike Lee on short film celebrating Jackie Robinson
The brand is also launching a campaign across TV, cinema, print, out-of-home, digital, social and in-stadium media commemorating Robinson's legacy.
By Erica Sweeney • March 27, 2019
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