Social Media: Page 105
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7-Eleven weaves 'Pokemon' AR experiences into loyalty app
"Pokemon Go" comes full circle as the convenience store chain lets customers win products with an immersive activity around the movie premiere.
By Robert Williams • April 18, 2019 -
Grey Goose distills relatable luxury into first major campaign in a decade
Kicking off at bars in London and New York, the effort featured comedians Colin Jost and Jamie Foxx, who posed as bartenders, served drinks and performed stand-up comedy.
By Laura Klepacki • April 18, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Social media users trust fellow consumers more than brands, study finds
Brand content needs to be authentic, relatable and unbiased in order to gain consumer trust.
By Robert Williams • April 18, 2019 -
Facebook is building a voice assistant
The new voice technology will work with Facebook's AR/VR products including Portal smart displays and Oculus headsets.
By Robert Williams • April 18, 2019 -
Urban Outfitters pilots live shopping parties on Dote app
The new feature allows influencers to broadcast to followers on the shopping app.
By Lisa Rowan • April 18, 2019 -
Dietz & Watson
Dietz & Watson sells Dietz Nuts boxers, merch at Philly pop-up
The Delishop will sell branded gear and feature an appearance by Flyers mascot Gritty this summer.
By Laura Klepacki • April 17, 2019 -
Land Rover steers toward women with urban-focused campaign
"Live for the City" stands out in an industry with a long history of marketing to men, although this is starting to change.
By Natalie Black (Koltun) • April 17, 2019 -
Netflix content chief to oversee marketing, lead new CMO search
The switch announced around Q1 earnings comes as the company preps for a more competitive streaming market that will include Apple and Disney.
By Peter Adams • April 17, 2019 -
Neiman Marcus adds shoppable Instagram tech
Through mobile application Salesfloor's latest feature, stylists can better connect with customers.
By Lisa Rowan • April 16, 2019 -
T-Mobile's Metro plays H-O-R-S-E with influencers for NBA playoffs
The prepaid wireless brand challenges fans to submit trick shot videos on social media for a chance to meet MVP hopeful Giannis Antetokounmpo.
By Robert Williams • April 16, 2019 -
Silk rallies support to make sustainability-focused 'plogging' an Olympic sport
The Danone brand is pushing the combination of jogging and picking up litter to burnish its B Corp credentials.
By Laura Klepacki • April 16, 2019 -
HBO summons ice dragon for 'Game of Thrones' Snapchat lens
Demonstrating Snapchat's new geolocated feature, the AR filter shows a virtual beast landing on New York's Flatiron Building.
By Robert Williams • April 15, 2019 -
Study: Mobile games better for brand safety than social media
They're also more effective at driving purchases, with 25% of respondents saying they bought a product after seeing an in-game ad.
By Robert Williams • April 15, 2019 -
YSL journeys to Coachella with 'beauty station' pop-up
Along a highway near the festival, the activation includes virtual product sampling, lipstick customization, makeup tutorials and influencer content.
By Laura Klepacki • April 15, 2019 -
Disruptor brands and influencers dominate haircare search, study finds
Watermans beat out Head & Shoulders, Pantene and Garnier with an 8.6% share of searches in the haircare category.
By Chris Kelly • April 15, 2019 -
PHMG
Deep DiveSonic boom: Why more brands are composing musical branding strategies
Once the exclusive domain of major corporations, sonic brand identities today are seeing growing interest as digital media's reach continues to expand.
By Laura Klepacki • April 15, 2019 -
Study: 3 key audience segments to inform 'Game of Thrones' marketers' strategies
As the ad-free show enters its final season, MiQ identified different fan groups — dubbed the Lannisters, Targaryens and Starks — and their biggest consumption habits.
By Laura Klepacki • April 15, 2019 -
US Polo Assn. lifts brand recall 95% with influencer campaign
The clothing brand partnered with influencers Tommy DiDario, Elly Brown, Brittany Fullwood and Saul Rasco on a push to raise awareness.
By Robert Williams • April 12, 2019 -
App Annie: App store spending climbs 20% to record $22B in Q1
Dating app Tinder became No. 1 for consumer spending on non-gaming apps for the first time, surpassing former leader Netflix.
By Robert Williams • April 12, 2019 -
NHL teams with MassMutual, Great Clips to honor hockey hair and moms
Two promotions timed around the start of the playoffs and Mother's Day look to engage fans on social, including by voting on players' unique hairstyles.
By Dianna Christe • April 12, 2019 -
Gravity Blankets cuts CPAs 58% with new Pinterest conversion optimization tools
The features aim to drive specific campaign goals, such as online checkout, a week ahead of the platform's expected IPO.
By Robert Williams • April 12, 2019 -
P&G's Pritchard calls for digital media's reinvention as 'dark side' worsens
Announced at the ANA Media Conference, the plan for a wholly new supply chain centers on five principles, including elevating quality, simplifying privacy and taking back control.
By Peter Adams • April 11, 2019 -
What's the Story with Macy's?
The department store has moved to collaborate with brands to create powerful experiences for consumers.
By Daphne Howland • April 11, 2019 -
Waze
Waze changes direction toward 'destination-based marketing'
Instead of identifying where customers currently are, Google-owned Waze aims to help marketers see where users are headed to better anticipate their needs.
By Robert Williams • April 11, 2019 -
Study: Pinterest users seek adventure, new brands and tech
Users of the platform are a desirable target for marketers in industries like travel, music, food and technology, YouGov found.
By Robert Williams • April 11, 2019
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