Social Media: Page 105
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US Polo Assn. lifts brand recall 95% with influencer campaign
The clothing brand partnered with influencers Tommy DiDario, Elly Brown, Brittany Fullwood and Saul Rasco on a push to raise awareness.
By Robert Williams • April 12, 2019 -
App Annie: App store spending climbs 20% to record $22B in Q1
Dating app Tinder became No. 1 for consumer spending on non-gaming apps for the first time, surpassing former leader Netflix.
By Robert Williams • April 12, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
NHL teams with MassMutual, Great Clips to honor hockey hair and moms
Two promotions timed around the start of the playoffs and Mother's Day look to engage fans on social, including by voting on players' unique hairstyles.
By Dianna Christe • April 12, 2019 -
Gravity Blankets cuts CPAs 58% with new Pinterest conversion optimization tools
The features aim to drive specific campaign goals, such as online checkout, a week ahead of the platform's expected IPO.
By Robert Williams • April 12, 2019 -
P&G's Pritchard calls for digital media's reinvention as 'dark side' worsens
Announced at the ANA Media Conference, the plan for a wholly new supply chain centers on five principles, including elevating quality, simplifying privacy and taking back control.
By Peter Adams • April 11, 2019 -
What's the Story with Macy's?
The department store has moved to collaborate with brands to create powerful experiences for consumers.
By Daphne Howland • April 11, 2019 -
Waze
Waze changes direction toward 'destination-based marketing'
Instead of identifying where customers currently are, Google-owned Waze aims to help marketers see where users are headed to better anticipate their needs.
By Robert Williams • April 11, 2019 -
Study: Pinterest users seek adventure, new brands and tech
Users of the platform are a desirable target for marketers in industries like travel, music, food and technology, YouGov found.
By Robert Williams • April 11, 2019 -
KFC
KFC parodies influencers with CGI hipster Colonel Sanders
The chain handed its Instagram account over to the "Virtual Influencer Colonel" and partnered with Dr. Pepper, TurboTax and Old Spice for the campaign.
By Robert Williams • April 11, 2019 -
EMarketer: Snapchat user base will dip in 2019 for first time
The researcher is backpedaling on earlier growth estimates as Snapchat is set to lose monthly users in the U.S. this year for the first time.
By Robert Williams • April 11, 2019 -
Adidas, Oreo, Mtn Dew overlook female fans in 'Game of Thrones'-themed ads, study says
While most brands primarily target men in campaigns tied to the hit HBO show, 52% of all social media mentions around the show were from women.
By Dianna Christe • April 10, 2019 -
Gen Z prefers Instagram when hearing from brands, Piper Jaffray says
Just 6% of teens reported using Facebook, down from more than 22% six months ago.
By Dianna Christe • April 9, 2019 -
Marriott offers exclusive classes with renowned chefs for loyalty members
Experiential travel is a big priority for hospitality brands as the demand grows for more authentic and immersive adventures.
By Dianna Christe • April 9, 2019 -
AT&T, Buffalo Wild Wings score with March Madness social ads
The brands targeted basketball fans who turned to platforms like Instagram, Twitter and YouTube for tournament updates.
By Robert Williams • April 9, 2019 -
Trolli taps weird web humor specialists for largest campaign to date
The Ferrara Candy line worked with the YouTubers behind the viral "Don't Hug Me I'm Scared" series on an effort that draws out its "delicious darkness."
By Peter Adams • April 9, 2019 -
Life Cereal contest auditions kids for reboot of '70s 'Mikey Likes It' ad
Parents can bring their kids to a casting call at select Walmart locations or upload a video to help the brand find a new face for the ad refresh.
By Dianna Christe • April 8, 2019 -
Smokey Bear gets reimagined with celeb-voiced animoji campaign
Stephen Colbert, Al Roker and Jeff Foxworthy lend their voices to the Forest Service's iconic mascot to raise awareness about forest fires.
By Robert Williams • April 8, 2019 -
Meliá Hotels boosts social following to 6.7M
The hospitality chain captured user-generated content from guests and included that imagery in email marketing and digital ads.
By Robert Williams • April 8, 2019 -
Deep Dive
How brands can score with esports marketing
Marketing opportunities are significant for a range of brands — but the window to enter the space and gain a strategic advantage is quickly closing.
By Shane Schick • April 8, 2019 -
Bud Light extends 'Game of Thrones' references with ad resurrecting Bud Knight
New creative for the NCAA's Final Four tournament arrives ahead of the show's final season and looks like the latest round in a spat with rival MillerCoors.
By Dianna Christe and Chantal Tode • April 8, 2019 -
Apple contains TV Plus push to Twitter, study finds
The iPhone maker seeks to reach millennials and middle-aged men for its planned video streaming service.
By Robert Williams • April 5, 2019 -
Study: Facebook ad targeting still discriminates, even when marketers go broad
Researchers from Northeastern University, the University of Southern California and Upturn found that factors like budget, ad copy and imagery all contributed to placement in front of different demographics on the site.
By Peter Adams • April 5, 2019 -
Snapchat ups the ante with gaming, syndicated Stories and fresh ad network
A slew of updates announced at Snap's first partner summit demonstrate how the social app is ramping up its offerings as it tries to reel in more revenue.
By Natalie Black (Koltun) , Robert Williams • April 5, 2019 -
Unilever's Axe partners with esports company Eleague
The brand will work with the league, a joint venture between IMG and Turner Sports, on marketing, custom content and on-site activations at tournaments.
By Erica Sweeney • April 5, 2019 -
Tweeting while watching TV bolsters online shopping, study says
People who watch "social shows" on TV while sharing comments on Twitter are more likely to be committed to the program and to shop on advertisers' sites.
By Robert Williams • April 5, 2019
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