Mobile: Page 80
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Fairway tames store lines with a skip-checkout app
The grocer has promoted the tool, beefed up staffing and added servers to process orders. At one Manhattan store, around 30% of transactions come through the app.
By Jeff Wells , Jessica Dumont • March 17, 2020 -
Report: Instagram plans to sell ads on IGTV video app
Instagram started asking video creators to partner on tests of ad inserts that would help them monetize their content, unnamed sources told Bloomberg.
By Robert Williams • March 17, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Arcus
7-Eleven adds cash-to-digital payments in Latin America
In partnership with fintech provider Arcus, the convenience chain is giving customers in the region another reason to visit its stores.
By Robert Williams • March 17, 2020 -
Permission granted by Chipotle
Chipotle tackles social distancing with virtual hangouts on Zoom
As the coronavirus keeps people apart, the chain is hosting online events to bring them together, with guests like Colton Underwood from "The Bachelor."
By Robert Williams • March 17, 2020 -
Apps will drive 25% of e-commerce traffic by 2020 holidays, study says
App commerce firm Poq found app downloads jumped 42.2% during Cyber Week 2019 compared to the prior year.
By Tatiana Walk-Morris • March 16, 2020 -
AppsFlyer: Gaming apps to boost install ad spending to $31B this year
The Asia Pacific region will remain the biggest market for app install advertising at $16.9 billion, though its growth is set to be the slowest among major areas.
By Robert Williams • March 16, 2020 -
Courtesy of PepsiCo
Pepsi highlights Wild Cherry, Vanilla flavors with TV, Giphy campaign
An extension of Pepsi's "That's What I Like" platform, the effort focuses on products created after fans called for separating Cherry Vanilla into two flavors.
By Dianna Christie • March 16, 2020 -
EMarketer: Coronavirus will slow 2020 ad spending growth to 7%
Revised estimates are mostly based on the outbreak's effects on ad spending in China, potentially foreshadowing what may occur in other parts of the world.
By Robert Williams • March 16, 2020 -
TikTok is the biggest advertiser on Snapchat, study says
The viral video app made up 4.4% of Snapchat's ad revenue last year, ahead of companies such as Coca-Cola, Disney, Mars and Pepsi.
By Robert Williams • March 16, 2020 -
Consumer spend via chatbot to reach $142B by 2024
A new report by Juniper Research found the technology can cut costs and drive sales by acting as a first point of consumer contact.
By Tatiana Walk-Morris • March 16, 2020 -
Kantar: Public health memes proliferate on social media amid coronavirus
Many posts have emphasized the importance of taking health advice seriously.
By Robert Williams • March 16, 2020 -
TikTok owner shifts executives to boost overseas operations
ByteDance's managerial moves come as it seeks to rapidly expand its global workforce to keep pace with the massive popularity of the viral video app.
By Robert Williams • March 13, 2020 -
Retrieved from The New York Times on March 13, 2020
New York Times Magazine brings ads, music content to life with Google Lens
For the first time, the magazine will have print ads with interactive features that readers can see by scanning them with a smartphone.
By Robert Williams • March 13, 2020 -
Twitch partners with Comscore on esports audience data
The media measurement company will provide third-party data and insights into the Amazon-owned platform's audiences in the U.S. and Canada.
By Robert Williams • March 13, 2020 -
Permission granted by Chipotle
Chipotle offers free delivery, tamper-proof packaging in response to COVID-19
Customers will also be able to leave special instructions for delivery to limit contact.
By Julie Littman • March 13, 2020 -
Courtesy of Starbucks
Starbucks US could switch to pickup, delivery orders as COVID-19 spreads
Operations are continuing as normal, but CEO Kevin Johnson said stores in the U.S. and Canada could limit seating, enable mobile order-only scenarios for pickup or delivery or only keep drive-thrus open.
By Julie Littman • March 12, 2020 -
Can retailers win consumers with voice technology?
To harness the potential of voice tech, brands must elevate user experiences and have transparent data collection practices.
By Tatiana Walk-Morris • March 12, 2020 -
Courtesy of NWSL
Amazon's Twitch expands sports programming with women's soccer
The livestreaming platform will show 24 Women's National Soccer League games for free this season.
By Robert Williams • March 12, 2020 -
Courtesy of Snap
Snapchat rolls out Lens Web Builder for AR ads
The new tool doesn't require specialized technical skills to create professional-looking AR content, a move that may lure more advertisers to the app.
By Robert Williams • March 12, 2020 -
Courtesy of Atom Tickets
Atom Tickets lets app users share moviegoing plans on Snapchat
An integration with Snapchat aims to make the process of inviting friends to see a movie together more seamless.
By Robert Williams • March 12, 2020 -
Half of Gen Z, millennials 'don't know how they'd get through life' without video
Younger generations are more likely to favor short-form content such as tutorials and webisodes from professionals and amateur creators, a Google survey found.
By Robert Williams • March 11, 2020 -
Permission granted by Quibi
Report: Quibi will show ads from 25 brands at launch
Bud Light, Doritos, Lay's, Pepsi and Tide are among the brands whose ads will appear on the mobile video service.
By Robert Williams • March 11, 2020 -
Courtesy of GasBuddy
Wendy's is 1st brand to take over GasBuddy app for breakfast launch
For its push into the early daypart, the branded takeover captures 100% of the app's pre-drive audience as they plan daily errands.
By Robert Williams • March 11, 2020 -
Acura cancels March Madness push featuring real-time ad edits
The carmaker had planned to extend its "Less Talk, More Drive" brand platform with humor, updating ad creative based on game outcomes.
By Dianna Christie • Updated March 17, 2020 -
Opinion
Are shoppable ads hurting brands in the long term?
Despite the need to experiment with new tech, retail marketers must ensure they're not blindly investing in channels that could damage revenue or branding, writes Quantum Metric's Tamara Gaffney.
By Tamara Gaffney • March 11, 2020
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