Kind racks up 1M views for 'Mini' digital campaign

Entertaining content across Instagram and YouTube includes an AR game encouraging people to virtually catch Mini bars in their mouths.

By Robert Williams • March 10, 2020

Cacharel highlights body-positive message on Instagram, YouTube

The campaign for a new perfume features testimonials from beauty influencers who urge followers to participate with their own posts about body positivity.

By Robert Williams • March 10, 2020

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Jeep taps global pop group Now United for social campaign

The carmaker is targeting first-time buyers with daily and weekly shows on YouTube and branded posts on Instagram, TikTok and Twitter.

By Robert Williams • March 10, 2020

Method spurs higher CTR with Reddit's new 'trend takeover' ads

With the new format, the S.C. Johnson brand of eco-friendly cleaning products saw completion rates four times higher than that of a promoted post.

By Robert Williams • March 10, 2020

Taco Bell taps TikTok's vertical video format for TV ad

The effort marks the first time TikTok has partnered with a brand on a national advertising campaign and references trends on the app, like "eboys."

By Peter Adams • March 10, 2020

Wingstop pays fans to be walking billboards

The fast-food joint is transferring its OOH budget to loyal fans, giving Instagrammers who wear special branded merchandise $10 via Venmo.

By Dianna Christie • March 10, 2020

Kool-Aid Man goes missing in new campaign

Fans are invited to help solve the mystery of the missing mascot in an effort to build excitement around the unveiling of a new flavor.

By Dianna Christie • March 10, 2020

Food delivery app downloads are decreasing

Monthly active users of the largest foodservice delivery companies have dropped more than 13% since May 2019, Apptopia found.

By Alicia Kelso • March 10, 2020

Conversational commerce: How brands can do personalization right

Creating unique experiences for each consumer can seem daunting and difficult to scale, but that is where conversational commerce comes into play.

By Sarah Hughes, Product Marketing Manager, Inmar • March 10, 2020

Nearly 80% of marketers want to work with microinfluencers

According to a new report, the shift comes as marketers seek clear metrics for assessing return on investment.

By Tatiana Walk-Morris • March 9, 2020

Disney's Freeform, Snapchat gender flip US currency to promote female-focused series

An AR-powered activation timed around Women's History Month promotes an alternate history show about witches called "Motherland: Fort Salem."

By Peter Adams • March 9, 2020

Grindr sold by Chinese owner amid US security concerns

The sale may have implications for ByteDance's ownership of TikTok.

By Robert Williams • March 9, 2020

Quibi signs Canada's Bell Media as marketing, content partner

Bell Media will produce exclusive news and sports content for Quibi's "Daily Essentials" of streamed video programming.

By Robert Williams • March 9, 2020

FTC fines detox tea company $1M over Instagram ads

The agency in 2018 warned influencers including rapper Cardi B and Jordin Sparks about clearly disclosing Teami's paid endorsements above the app's "more" button.

By Robert Williams • March 9, 2020

AI rejected by a growing number of marketers, study says

One reason marketers are moving slowly to embrace AI could be that there is no central authority within organizations to oversee the tech.

By Dianna Christie • March 9, 2020

Lexus rides with Malcolm Gladwell for podcast series

"Go and See" follows the author and podcaster as he visits Lexus' headquarters in Japan and explores how the luxury brand designs cars.

By Robert Williams • March 6, 2020

Apple lets apps send ads as push notifications

Allowing opt-in marketing messages could help marketers reach consumers amenable to push notifications, which have a low open rate due to clutter. 

By Robert Williams • March 6, 2020

Gen Z prefers influencers who could fit into their 'social bubble,' study says

Most young consumers said it's important for the influencers they follow to be nice and not come off as salespeople.

By Robert Williams • March 6, 2020

Jeep leans on fans, multichannel campaign to build off-road community

With more than 13 million social media followers, the brand looks to strengthen its emotional connection with fans to drive interest in the Wrangler.

By Dianna Christie • March 6, 2020

North America to be 'leader' on 5G: report

Nearly half (48%) of connections in North America will be on 5G networks by 2025, according to GSMA.

By Chris Teale • March 6, 2020

Jägermeister sponsors NHL video series on social

"Men in Blazers on Ice" airs every Wednesday on the league's YouTube, Twitter, Instagram and Facebook channels.

By Robert Williams • March 5, 2020

Twitter pilots Stories-like format in Brazil

The platform aims to boost usage by urging people to share their "fleeting thoughts" as Fleets.

By Robert Williams • March 5, 2020

Report: Snapchat tests audience network to place ads outside its app

Hurdles such as stricter data-sharing regulations and consumer privacy demands may hinder the app's extension to third-party platforms.

By Robert Williams • March 5, 2020

Quibi raises $750M as start date looms

The mobile video startup will use the additional funds to expand its programming and support technical development.

By Robert Williams • March 5, 2020

Google cancels I/O, Fox News backs out of upfronts as coronavirus continues to roil events

The latter case suggests any expected silver lining for TV broadcasters from people staying home could be offset by further cancellations.

By Peter Adams • March 4, 2020