Mobile: Page 79
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Spotify partners with Resident Advisor on local music events
Users of the streaming audio app will see event listings for performances based on their favorite artists and listening history.
By Robert Williams • Feb. 21, 2020 -
McDonald's beefs up branded merch with Quarter Pounder products, including scented candles
Quarter Pounder Fan Club merchandise, which includes T-shirts, mittens and a heart-shaped locket, will be unveiled on Instagram as it becomes available.
By Dianna Christie • Feb. 21, 2020 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Mucinex
Mucinex's latest TikTok challenge boasts more than 560M views
The cough medicine enlisted a team from "So You Think You Can Dance" to choreograph dance moves for its #BeatTheZombieFunk challenge.
By Robert Williams • Feb. 21, 2020 -
Twitch will boost monthly users 14% to 37.5M this year, eMarketer predicts
The Amazon-owned livestreaming platform will continue growing to hit 47 million viewers by 2023, according to the researcher.
By Robert Williams • Feb. 21, 2020 -
Pepsi links gamified AR to packaging, social as part of global soccer push
Users who scan QR codes can activate virtual versions of stars like Lionel Messi and Paul Pogba and pit them in a game of keepie uppie.
By Peter Adams • Feb. 20, 2020 -
Instacart aims to cultivate online community with new Shop Talk hub
Weaving in features from social platforms, such as badges and micro-rewards, the grocery delivery company is encouraging continued participation.
By Robert Williams • Feb. 20, 2020 -
Sea Shepherd creates AR documentary to highlight dolphin plight
The immersive content demonstrates how commercial fishing hurts a protected species.
By Robert Williams • Feb. 20, 2020 -
GasBuddy adds 'deal alerts' to highlight cheap gas
App users can personalize their deal alerts through its network of relationships with fuel, consumer and lifestyle brands.
By Robert Williams • Feb. 20, 2020 -
Jameson
Jameson asks Twitter users to vote for their favorite St. Patrick's Day bar
Teaming again with musician Anderson .Paak, the Pernod Ricard brand will host a holiday celebration in the state with the most votes.
By Robert Williams • Feb. 20, 2020 -
Facebook tests Pinterest-like app for saving and sharing photos
The social network's new product experimentation team quietly released Hobbi in several markets outside the U.S.
By Robert Williams • Feb. 19, 2020 -
Guinness taps Nick Offerman for St. Patrick's Day social push
For every selfie posted to Instagram of the foamy "mustache" consumers get while drinking the beer, the Diageo brand will donate $1 to the Guinness Gives Back Fund.
By Robert Williams • Feb. 19, 2020 -
Sally Beauty asks fans to choose its first influencers
As part of a rebrand and nationwide campaign that aims to reach consumers directly, the brand continues its push to create its first team of ambassadors.
By Robert Williams • Feb. 19, 2020 -
YouCam features runway beauty trends via AI, AR tech
The augmented reality beauty company teamed up with PRIV to highlight makeup looks from Fashion Week.
By Tatiana Walk-Morris • Feb. 18, 2020 -
Absolut Vodka urges drinkers to 'sex responsibly'
The Pernod Ricard spirits brand donated money to a nonprofit group as people shared its campaign focused on consent via social media.
By Robert Williams • Feb. 18, 2020 -
Facebook cancels marketing summit amid coronavirus fears
Coupled with the shutdown of Mobile World Congress in Barcelona, the news sends a potentially worrying signal for marketing events this year.
By Robert Williams • Feb. 18, 2020 -
HQ Trivia shuts down as investors withdraw support
The game's closure brings an end to a tumultuous two-and-a-half-year history for the pioneer of livestreamed video.
By Robert Williams • Feb. 18, 2020 -
Domino's taps Norm from 'Cheers' to promote new pickup feature
An ad integrates classic footage from the TV show to stoke consumers' nostalgia and highlight tech that knows customers' names.
By Dianna Christie • Feb. 18, 2020 -
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Uber's new phone-booking feature lets riders ditch the app
In an attempt to appeal to older users, the mobile feature uses SMS messaging to share trip receipts and driver's license plate information.
By Cailin Crowe • Feb. 14, 2020 -
AppsFlyer: Ad spending for app installs will jump 32% this year
However, the global growth rate gradually will decline as the market matures over the next few years.
By Robert Williams • Feb. 14, 2020 -
Outfront's OOH campaign sends virtual valentines via Instagram
Commuters can scan heart-shaped QR codes on digital billboards to activate an AR filter in Instagram Stories.
By Robert Williams • Feb. 14, 2020 -
Starbucks names new CMO focused on bridging physical, digital experience
In his prior roles at the company, 18-year veteran Brady Brewer helped guide areas like delivery and mobile app offerings.
By Peter Adams • Feb. 14, 2020 -
Powster
Pearl Jam animates the moon with mobile for new single drop
Visiting a microsite will activate a web-based immersive experience for the upcoming song "Superblood Wolfmoon."
By Robert Williams • Feb. 14, 2020 -
Kroger
Kroger's self-serve ad platform addresses attribution challenge with sales data
By letting advertisers view online and in-store sales data on the platform, the retailer aims to bring more transparency into the ad buying process.
By Dianna Christie • Feb. 14, 2020 -
Android could surpass iOS in app revenue this year, Liftoff says
Advertising on Android apps is less expensive than on iOS apps, while engagement rates for video ads are similar on the platforms.
By Robert Williams • Feb. 13, 2020 -
Dessert brand Gü links social, DOOH ads for music-minded Valentine's campaign
Noble Foods' U.K. company will select tweets swapping its name in instead of "you" in famous song lyrics to display on a billboard at Waterloo Station.
By Robert Williams • Feb. 13, 2020
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