Mobile: Page 79
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Twitter's ad revenue takes a hit around coronavirus even as active users surge
In a sign of marketers remaining cautious during the pandemic, the platform pulled its Q1 guidance, citing a recent significant change in revenue.
By Peter Adams • March 24, 2020 -
Smartphone shipments fell record 38% last month
The coronavirus pandemic disrupted supply chains and reduced demand, according to Strategy Analytics.
By Robert Williams • March 24, 2020 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Nike
Nike runs with 'Play inside, play for the world' slogan amid COVID-19 pandemic
The sportswear brand is also offering its workout app for free as people are urged to remain isolated.
By Robert Williams • March 24, 2020 -
Courtesy of SoundCloud
SoundCloud teams with Twitch to help musicians get paid from livestreams
Having affiliate status on Twitch lets streamers run ads, link to music and merchandise stores and receive direct donations from fans.
By Robert Williams • March 24, 2020 -
Popeyes dishes out Netflix login details as fans self-isolate amid coronavirus
A "Fried Chicken N Chill" campaign will share the brand's username and password with 1,000 Twitter followers.
By Peter Adams • March 23, 2020 -
Retrieved from Tapjoy on March 23, 2020
Huuuge Games boosts ROAS in test of Tapjoy ad format
Tapjoy's first multi-reward cost-per-engagement format lets app publishers offer several rewards to gamers from the same offer.
By Robert Williams • March 23, 2020 -
Courtesy of Skyn
Condom brand puts racy spin on social distancing with social media content
Skyn is toying with the #staythef***home hashtag on Facebook, Twitter and Instagram as people self-isolate during the pandemic.
By Robert Williams • March 23, 2020 -
COVID-19 could cause AR/VR headset shipments to fall, IDC predicts
Shortages of key parts are restricting shipments, which are forecast to bounce back in the second half of 2020.
By Robert Williams • March 23, 2020 -
Courtesy of Shopify
Shopify launches 3D model, video integration for merchants
To entice customers and support sellers, the e-commerce platform introduced new features that don't require custom coding or a third-party app.
By Tatiana Walk-Morris • March 20, 2020 -
Podcast audience grows 16% to 104M US listeners, survey finds
About 37% of consumers aged 12 and older are podcast listeners, while 75% of all respondents are aware of the format.
By Robert Williams • March 20, 2020 -
TikTok opens programmatic ad inventory to Trade Desk in Asia-Pacific countries
PepsiCo is the first advertiser to access the viral video app's inventory with a campaign for Lay's in Thailand.
By Robert Williams • March 20, 2020 -
Facebook suspends AR approvals amid coronavirus threat
The social media giant is working with its contractors to send reviewers home, where they can't approve or publish new AR effects.
By Robert Williams • March 20, 2020 -
Global ad spend growth retracts in response to coronavirus, eMarketer says
The revised forecast for the advertising industry assumes the virus will be contained in the coming months and that the Olympics will occur.
By Dianna Christie • March 20, 2020 -
HTC pivots to host annual conference in VR
As more industry events are canceled due to the pandemic, the smartphone company's virtual show demonstrates how businesses can quickly adjust.
By Dianna Christie , Natalie Black (Koltun) • March 20, 2020 -
Retrieved from Flickr.
Comscore, Kargo implement new brand safety tools addressing coronavirus
Marketers are looking to steer clear of advertising around pandemic-related content, which is creating a conundrum for publishers.
By Peter Adams • March 19, 2020 -
Coronavirus spurs drastic change in social media ads, study says
The number of hand-washing photos surged 600% in a week, while ads showed a 30% drop in the use of "human connection" imagery.
By Robert Williams • March 19, 2020 -
Retrieved from Apple App Store on March 19, 2020
Popsugar plans free workout app as coronavirus disrupts routines
Once the crisis abates, the women's lifestyle brand could convert users into paying subscribers or develop another revenue model to keep it free and ad-supported.
By Robert Williams • March 19, 2020 -
Retrieved from Lay's on March 19, 2020
Lay's weaves brand into Snapchat series 'Endless'
The snack brand will appear in the show and in six-second commercials alongside star and influencer Dylan Jordan.
By Robert Williams • March 19, 2020 -
CDC/Alissa Eckert, MS. "covid-19 coronavirus on white". Retrieved from https://www.cdc.gov/media/subtopic/images.htm.
3 strategies for strengthening brands amid coronavirus uncertainty
A virtual town hall hosted by the ARF suggested that sharpening brand mission could be crucial, and that tech developments in areas like 5G will accelerate.
By Peter Adams • March 18, 2020 -
Coronavirus boosts mobile usage in China, Italy
TikTok surged to a record week of 3 billion hours in total usage in China, App Annie found.
By Robert Williams • March 18, 2020 -
Courtesy of Starbucks
Starbucks tests mobile payments with Bakkt cryptocurrency
The coffee chain is piloting a program to accept Bakkt Cash among a limited group of customers.
By Robert Williams • March 18, 2020 -
'Pokémon Go' tweaked for indoor play during coronavirus pandemic
Niantic quickly adjusted its location-based AR app to allow in-home gameplay as people stay indoors.
By Robert Williams • March 18, 2020 -
Apple fined $1.23B in France on antitrust charges
France's competition authority says the iPhone maker masterminded a distribution cartel with wholesalers and barred distributors from lowering prices.
By Robert Williams • March 18, 2020 -
Courtesy of LinkedIn
Hired drives higher click-throughs with LinkedIn's new personalized Conversation Ads
As mobile messaging grows, LinkedIn is building more two-way conversation capabilities into its advertising offerings.
By Dianna Christie • March 18, 2020 -
Grocery apps see record downloads during coronavirus outbreak
Instacart, Walmart Grocery and Shipt saw 218%, 160% and 124% lifts, respectively, in average daily downloads compared to last month.
By Tatiana Walk-Morris • March 17, 2020
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