Mobile: Page 78
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Courtesy of Rakuten Viber
Rakuten Viber teams with WHO on COVID-19 chatbot
The service offers real-time updates and information such as travel advice and quizzes that bust myths about the coronavirus.
By Robert Williams • April 1, 2020 -
Flickr
T-Mobile urges gratitude for 'helpers' on April Fools' Day
Brands are adjusting their approach to the annual occasion, with T-Mobile's #GiveThanksNotPranks campaign raising money for COVID-19 relief.
By Robert Williams • April 1, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Crook & Marker
Hard seltzer brand plans 'biggest digital cheers in history' to bartenders
Crook & Marker's #CheersUp campaign is raising money for hospitality workers suffering financial hardship during the coronavirus pandemic.
By Robert Williams • March 31, 2020 -
AppsFlyer: Facebook faces growing Google rivalry in mobile ad retargeting
Google's share of retargeting rose 44% in the second half of 2019, compared with market leader Facebook, whose share expanded 5%.
By Robert Williams • March 31, 2020 -
Mobile gaming jumps 24% as people quarantine at home, AdColony finds
Almost half of mobile users are playing new games on their smartphones, posing an opportunity to extend a gaming brand's reach.
By Robert Williams • March 31, 2020 -
Courtesy of Perfect Corp.
YouCam Makeup gives beauty brands free AR sampling tech
Beauty brands can list up to 100 products in the augmented reality app through July 31 as part of the complimentary program.
By Robert Williams • March 31, 2020 -
Report: Airbnb pauses marketing to save $800M during pandemic downturn
With the travel and hospitality industry harshly impacted, the company is enacting a hiring freeze and cutting executive pay.
By Peter Adams • March 30, 2020 -
Courtesy of Chipotle
Chipotle turns Challenger Series into virtual gaming tournament
Half of the earnings for winners of the virtual gaming competition will be donated to COVID-19 relief efforts.
By Dianna Christie • March 30, 2020 -
Courtesy of Sennheiser
Sennheiser livestreams IGTV concert series for housebound fans
While the concerts are free to watch, the audio company asks fans to donate to the WHO in support of its efforts to stop the pandemic's spread.
By Robert Williams • March 30, 2020 -
Permission granted by e.l.f. Cosmetics
E.l.f. Cosmetics remixes TikTok song for COVID-19 awareness
With the "Eyes. Lips. Face. Safe." video, the beauty brand demonstrates hand washing and social distancing measures to help curb the spread of the virus.
By Robert Williams • March 30, 2020 -
Retrieved from Cottonelle on March 30, 2020
Cottonelle urges people to stop stockpiling toilet paper with social campaign
Every time someone uses the hashtag #ShareASquare in a post, the brand will donate $1 to United Way's COVID-19 fund.
By Robert Williams • March 30, 2020 -
Permission granted by The Giant Company
The Giant Company takes to social media to stop panic buying
To minimize hoarding and remind people about those in need, the grocer has launched a campaign called #MoreForAll on Facebook.
By Jessica Dumont • March 27, 2020 -
Retrieved from Verizon.
Verizon livestreams benefit concerts as COVID-19 keeps fans at home
The "Pay It Forward" benefit concerts started with a live performance from singer-songwriter Dave Matthews.
By Robert Williams • March 27, 2020 -
John Hazard/Marketing Dive
ColumnComic Dive: Virtual Realities
As people practice social distancing, brands including Chipotle and Busch are finding unique ways to deliver experiences remotely.
By John Hazard • March 27, 2020 -
Magna: Digital ad sales will dip 2% in H1 and rebound in H2
Forecasts show the ad market will jump back in the second half of 2020 and experience moderate growth next year.
By Dianna Christie • March 27, 2020 -
EA unlocks 'Sims 4' Snapchat lens that lets users play with virtual pets
The nationwide activation comes as many people are seeking to foster or adopt pets as a source of comfort during pandemic lockdown.
By Robert Williams • March 27, 2020 -
Courtesy of Inspire Brands
Jimmy John's delivers fresh bread to drive social buzz
App customers can post pictures of their homemade bread creations to social media and include the hashtags #FreakyFreshBread and #MadeWithJJBread.
By Robert Williams • March 27, 2020 -
Courtesy of Pinterest
Pinterest upgrades merchant services as shopping searches jump
The platform updated its "conversion insights" to help retailers see more information about its effect on website visits, checkouts and sales.
By Robert Williams • March 26, 2020 -
Courtesy of Busch
Busch livestreams 'Trivia Happy Hour' on Facebook
The brand will give away prizes and raise money for bartenders facing financial hardship during the coronavirus pandemic.
By Robert Williams • March 26, 2020 -
'Pokémon Go' spending jumps 67% after indoor play adjustments
U.S. players of the location-based AR game spent $7.8 million, or 34% of the worldwide total.
By Robert Williams • March 26, 2020 -
JanSport runs TikTok challenge to raise charity awareness
Users are asked to show themselves handing off a backpack to the left, creating the effect that they're giving it to another user in a chain of videos.
By Robert Williams • March 26, 2020 -
Facebook says ad business 'weakening' despite usage spike under coronavirus
People in areas hardest hit by the pandemic are spending more time on its messenger services, many of which aren't monetized.
By Peter Adams • March 25, 2020 -
Retrieved from Behr Paint on March 25, 2020
Behr, West Elm design virtual backgrounds for Zoom amid WFH boom
The home décor brands are helping people to spruce up the appearance of their surroundings as the pandemic drives a surge in videoconferencing.
By Robert Williams • March 25, 2020 -
Courtesy of Pinterest
Pinterest unveils 'Today' tab as traffic hits record highs
The new feature provides a hub for timely information, including updates about the coronavirus pandemic.
By Robert Williams • March 25, 2020 -
Retrieved from Instagram on March 25, 2020
Instagram adds video chat to help people stay connected
As part of its coronavirus-related efforts, the platform also added a "Stay Home" sticker that shares posts to a collective story about social distancing.
By Robert Williams • March 25, 2020
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