Mobile: Page 77
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FTC fines detox tea company $1M over Instagram ads
The agency in 2018 warned influencers including rapper Cardi B and Jordin Sparks about clearly disclosing Teami's paid endorsements above the app's "more" button.
By Robert Williams • March 9, 2020 -
AI rejected by a growing number of marketers, study says
One reason marketers are moving slowly to embrace AI could be that there is no central authority within organizations to oversee the tech.
By Dianna Christie • March 9, 2020 -
Trendline
Retail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Lexus rides with Malcolm Gladwell for podcast series
"Go and See" follows the author and podcaster as he visits Lexus' headquarters in Japan and explores how the luxury brand designs cars.
By Robert Williams • March 6, 2020 -
Apple lets apps send ads as push notifications
Allowing opt-in marketing messages could help marketers reach consumers amenable to push notifications, which have a low open rate due to clutter.
By Robert Williams • March 6, 2020 -
Gen Z prefers influencers who could fit into their 'social bubble,' study says
Most young consumers said it's important for the influencers they follow to be nice and not come off as salespeople.
By Robert Williams • March 6, 2020 -
Jeep leans on fans, multichannel campaign to build off-road community
With more than 13 million social media followers, the brand looks to strengthen its emotional connection with fans to drive interest in the Wrangler.
By Dianna Christie • March 6, 2020 -
North America to be 'leader' on 5G: report
Nearly half (48%) of connections in North America will be on 5G networks by 2025, according to GSMA.
By Chris Teale • March 6, 2020 -
Jägermeister sponsors NHL video series on social
"Men in Blazers on Ice" airs every Wednesday on the league's YouTube, Twitter, Instagram and Facebook channels.
By Robert Williams • March 5, 2020 -
Twitter pilots Stories-like format in Brazil
The platform aims to boost usage by urging people to share their "fleeting thoughts" as Fleets.
By Robert Williams • March 5, 2020 -
Report: Snapchat tests audience network to place ads outside its app
Hurdles such as stricter data-sharing regulations and consumer privacy demands may hinder the app's extension to third-party platforms.
By Robert Williams • March 5, 2020 -
Quibi raises $750M as start date looms
The mobile video startup will use the additional funds to expand its programming and support technical development.
By Robert Williams • March 5, 2020 -
Google cancels I/O, Fox News backs out of upfronts as coronavirus continues to roil events
The latter case suggests any expected silver lining for TV broadcasters from people staying home could be offset by further cancellations.
By Peter Adams • March 4, 2020 -
Tazo and RZA expand experiential campaign with streaming audio
Extending its Camp Tazo collaboration, the "Guided Explorations" collection of RZA's music and Zen teachings is available on Spotify and Apple Music.
By Robert Williams • March 4, 2020 -
Kind debuts SMS chatbot to support gender equality
Ahead of International Women's Day, the snack maker's Equality Bot will send a petition to state lawmakers to support the Equal Rights Amendment.
By Robert Williams • March 4, 2020 -
Deep Dive
Will loyalty programs gain renewed value in a cookie-less era?
Brands from Sephora to Red Lobster are revisiting their rewards strategies amid tighter ad-targeting restrictions and greater demands for data privacy.
By Shane Schick • March 4, 2020 -
Influencer budgets to grow as 65% of marketers track ROI, study says
Almost all surveyed marketers said influencer marketing is effective, and many plan to boost their influencer budgets in the next year.
By Robert Williams • March 3, 2020 -
Chili's celebrates 45th birthday with debut TikTok challenge
The casual dining chain is establishing a foothold on TikTok after seeing its brand mentioned 10 million times in organic posts.
By Robert Williams • March 3, 2020 -
Wendy's cooks up social media buzz with new breakfast menu campaign
In 36 hours, the QSR received more than 10,000 follower requests after locking its Twitter account in the run-up to launch.
By Robert Williams • March 3, 2020 -
ViacomCBS showcases Pluto TV refresh with $30M campaign amid growing competition
The ad-supported OTT service also introduced an updated interface to help viewers find movies, shows and on-demand programming.
By Robert Williams • March 3, 2020 -
Dunkin' drafts 'Cheer' star for Instagram sweepstakes
Gabi Butler, the all-star cheerleader who appears in the Netflix docu-series, will post a special "Dunkin' cheer" to the company's account.
By Robert Williams • March 3, 2020 -
Hefty taps world's strongest man for 1st sustainability-focused campaign
Humorous videos of Martins Licis pulling a plane highlight how the brand has helped convert 300 tons of hard-to-recycle plastics into valuable resources.
By Dianna Christie , Natalie Koltun • March 3, 2020 -
Poshmark: Over half of consumers would buy through social media
A study from the social commerce platform also found that Gen Z was leading the secondhand apparel trend.
By Tatiana Walk-Morris • March 2, 2020 -
Four Seasons checks in to podcasts with influencer-led travel series
The three-part "Take the Leap" features hosts like Michelin-starred chefs and Jessica Nabongo, the first black woman to travel to every country in the world.
By Peter Adams • March 2, 2020 -
Gen Z relies on influencers for purchase decisions, Kantar says
Almost half of young adults have made a purchase decision based on an influencer's recommendation.
By Robert Williams • March 2, 2020 -
Report: Facebook revamps Messenger to highlight Stories
The social network is following through on plans to remove the Discover tab that showcased chatbots and messaging with businesses.
By Robert Williams • March 2, 2020