Mobile: Page 73
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Report: Apple software update hints at expansion of search ads
The new Search Ads Campaign Management API may let marketers place search ads outside the App Store.
By Robert Williams • April 6, 2020 -
Courtesy of WHO
WHO enlists virtual influencer for COVID-19 prevention campaign
CGI personality Knox Frost is helping to raise money for the COVID-19 Solidarity Response Fund.
By Robert Williams • April 6, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
John Hazard/Marketing Dive
Deep DiveBrands recalibrate to community-building during quarantine
Social distancing mandates upended in-person activations, leading brands like Chipotle to get creative with cultivating connections online. But can they sustain momentum once the pandemic subsides?
By Natalie Koltun • April 6, 2020 -
Retrieved from Zoom on April 03, 2020
Zoom CEO admits 'missteps,' wants company to become security-first
The company's overnight popularity put its flaws under a microscope.
By Samantha Schwartz • April 6, 2020 -
Report: YouTube plans 'Shorts' video-sharing feature to challenge TikTok
In a feed akin to ByteDance's service, the feature will show user-created videos and be within YouTube's mobile app.
By Robert Williams • April 3, 2020 -
Russell Stover readies GIFs, Instagram 'bunny hunt' for Easter
"The Great Bunny Hunt" will challenge people to find chocolate bunnies hidden in photos for a chance to win a year of free candy.
By Robert Williams • April 3, 2020 -
Snapchat user engagement for app ads jumps during pandemic
Overall usage is up, but is difficult to monetize as many advertisers suspend or cancel campaigns amid widespread store closures and layoffs.
By Robert Williams • April 3, 2020 -
Permission granted by Quibi
T-Mobile offers free Quibi to select wireless plans
The wireless carrier wants to boost its value for customers as rivals like AT&T and Verizon tout free content offerings from their respective media companies.
By Robert Williams • April 3, 2020 -
Retrieved from Discover.film on April 02, 2020
Huawei adds Discover.film streaming app to 100M smartphones
The streaming platform last month saw a 220% lift in viewership as the coronavirus pandemic boosts demand for short films.
By Robert Williams • April 2, 2020 -
Permission granted by Michelob Ultra
Michelob Ultra 'trick shot' challenge raises money for COVID-19 relief
Brooks Koepka announced the effort in which the beer brand will donate $1 to United Way for every indoor golfing video posted on Twitter.
By Robert Williams • April 2, 2020 -
Courtesy of Snap
Snapchat brings Stories to other apps
By integrating with App Stories, developers can let users post disappearing messages from Snapchat without needing specialized coding expertise.
By Robert Williams • April 1, 2020 -
Retrieved from Dark Sky.
Apple buys Dark Sky weather app, shuts down Android version
The hyperlocal weather app isn't accepting new signups for its API, which will continue to operate through the end of 2020.
By Robert Williams • April 1, 2020 -
Courtesy of Rakuten Viber
Rakuten Viber teams with WHO on COVID-19 chatbot
The service offers real-time updates and information such as travel advice and quizzes that bust myths about the coronavirus.
By Robert Williams • April 1, 2020 -
Flickr
T-Mobile urges gratitude for 'helpers' on April Fools' Day
Brands are adjusting their approach to the annual occasion, with T-Mobile's #GiveThanksNotPranks campaign raising money for COVID-19 relief.
By Robert Williams • April 1, 2020 -
Courtesy of Crook & Marker
Hard seltzer brand plans 'biggest digital cheers in history' to bartenders
Crook & Marker's #CheersUp campaign is raising money for hospitality workers suffering financial hardship during the coronavirus pandemic.
By Robert Williams • March 31, 2020 -
AppsFlyer: Facebook faces growing Google rivalry in mobile ad retargeting
Google's share of retargeting rose 44% in the second half of 2019, compared with market leader Facebook, whose share expanded 5%.
By Robert Williams • March 31, 2020 -
Mobile gaming jumps 24% as people quarantine at home, AdColony finds
Almost half of mobile users are playing new games on their smartphones, posing an opportunity to extend a gaming brand's reach.
By Robert Williams • March 31, 2020 -
Courtesy of Perfect Corp.
YouCam Makeup gives beauty brands free AR sampling tech
Beauty brands can list up to 100 products in the augmented reality app through July 31 as part of the complimentary program.
By Robert Williams • March 31, 2020 -
Report: Airbnb pauses marketing to save $800M during pandemic downturn
With the travel and hospitality industry harshly impacted, the company is enacting a hiring freeze and cutting executive pay.
By Peter Adams • March 30, 2020 -
Courtesy of Chipotle
Chipotle turns Challenger Series into virtual gaming tournament
Half of the earnings for winners of the virtual gaming competition will be donated to COVID-19 relief efforts.
By Dianna Christie • March 30, 2020 -
Courtesy of Sennheiser
Sennheiser livestreams IGTV concert series for housebound fans
While the concerts are free to watch, the audio company asks fans to donate to the WHO in support of its efforts to stop the pandemic's spread.
By Robert Williams • March 30, 2020 -
Permission granted by e.l.f. Cosmetics
E.l.f. Cosmetics remixes TikTok song for COVID-19 awareness
With the "Eyes. Lips. Face. Safe." video, the beauty brand demonstrates hand washing and social distancing measures to help curb the spread of the virus.
By Robert Williams • March 30, 2020 -
Retrieved from Cottonelle on March 30, 2020
Cottonelle urges people to stop stockpiling toilet paper with social campaign
Every time someone uses the hashtag #ShareASquare in a post, the brand will donate $1 to United Way's COVID-19 fund.
By Robert Williams • March 30, 2020 -
Permission granted by The Giant Company
The Giant Company takes to social media to stop panic buying
To minimize hoarding and remind people about those in need, the grocer has launched a campaign called #MoreForAll on Facebook.
By Jessica Dumont • March 27, 2020 -
Retrieved from Verizon.
Verizon livestreams benefit concerts as COVID-19 keeps fans at home
The "Pay It Forward" benefit concerts started with a live performance from singer-songwriter Dave Matthews.
By Robert Williams • March 27, 2020
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