Mobile: Page 73
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Courtesy of MoonPie
MoonPie unveils virtual roommate on Alexa
The quirky MoonMate can offer to pay rent in the form of snack cakes, avoid doing household chores and keep Alexa users entertained with conversations.
By Robert Williams • May 11, 2020 -
Report: TikTok takes aim at Snapchat with AR ad format
The AR brand effect ad will let TikTok users create videos with visual effects from sponsors.
By Robert Williams • May 11, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Chipotle Mexican Grill, Inc.
Chipotle, Axe host virtual prom events for homebound teens
Each brand is hosting social media events that are tied in with the Teen Vogue Virtual Prom on May 16.
By Robert Williams • May 11, 2020 -
Russell Stover
Russell Stover plans 'world's biggest virtual hug' on TikTok
In honor of National Nurses Week, the confectioner will donate chocolate to hospital workers on the front lines of the pandemic fight.
By Robert Williams • May 7, 2020 -
Courtesy of e.l.f. cosmetics
E.l.f. Cosmetics returns to TikTok with original song, dance challenge
After scoring more than 5 billion views with a similar effort last fall, the brand is challenging users to show how a new product can help make things disappear.
By Robert Williams • May 7, 2020 -
Courtesy of Nike
Nike aims phones at the sky in search for sneaker-shaped AR cloud
Mobile users in Brazil can unlock exclusive content after using their phones to find an augmented reality cloud shaped like an Air Max sneaker.
By Robert Williams • May 7, 2020 -
"Starbucks is closing temporarily because of COVID-19 Concerns" by GoToVan is licensed under CC BY-SA 2.0
OpinionWhat does the marketing funnel look like post-pandemic?
Brands can lay the foundation by pivoting their strategies now and addressing existing communities, writes MobileFuse Founder and CEO Ken Harlan.
By Ken Harlan • May 6, 2020 -
Courtesy of Pinterest
Pinterest upgrades pinboard tools as US user growth slows
The upgrades follow yesterday's earnings that reported yearly user growth in the U.S. had slowed to 6% in Q1 from 8% in the prior quarter.
By Robert Williams • May 6, 2020 -
Retrieved from TikTok on May 06, 2020
Warner Bros. TikTok dance for 'Scooby-Doo' film notches 880M views in 2 days
Arriving as movie studios adjust their marketing strategies, the campaign looks to reach people stuck indoors with an interactive challenge.
By Robert Williams • May 6, 2020 -
Courtesy of Lucky Brand
Lucky Brand deals offbeat challenges with Instagram contest
The denim brand is posting retro-themed playing cards that urge homebound customers to "master blanket fort architecture" and "power squat your pet."
By Robert Williams • May 6, 2020 -
Verizon Media
Workday mobile usage has climbed during pandemic, study says
Mobile users have increased their usage of web browsers rather than apps as their media consumption habits change.
By Robert Williams • May 6, 2020 -
Courtesy of Sam's Club
Grocers are ramping up mobile checkout platforms
Retailers like Sam's Club, Wegmans, Fairway and Kroger are urging customers to adopt the tech as they promote contact-free shopping during the pandemic.
By Jessica Dumont • May 6, 2020 -
Courtesy of Kendra Scott
Jewelry brand Kendra Scott introduces AR try-on tool
The retailer joins other brands that have introduced virtual tech to remotely connect with consumers.
By Tatiana Walk-Morris • May 5, 2020 -
Courtesy of Mucinex
Mucinex enlivens coronavirus PSA content with Instagram superhero art
Visuals encourage consumers to continue boring at-home activities even as shelter-in-place orders lift to protect frontline workers and stave off a feared second wave of cases.
By Peter Adams • May 5, 2020 -
Retrieved from Wendy's on May 05, 2020
Wendy's sends Twitter fans on digital scavenger hunt across the internet
"Wendy's Cyber Search" is giving away $5,000 in prizes to users who follow clues to find gift codes on Spotify, Twitch and the chain's website.
By Robert Williams • May 5, 2020 -
Courtesy of Cholula
Cholula hosts virtual 'Taco Tuesday' for Cinco de Mayo fundraiser
To celebrate the holiday, the hot sauce brand is raising money for restaurants facing financial hardship during the pandemic.
By Robert Williams • May 5, 2020 -
Popeyes recruits out-of-work musicians to re-record jingle for pandemic era
A campaign initially targeting New Orleans residents is expanding nationwide and will compensate artists selected via social media submissions.
By Peter Adams • May 4, 2020 -
Patrón goes virtual for the 'Super Bowl of tequila'
This year, the Bacardi-owned brand is enlisting bartenders and restaurants to help consumers celebrate Cinco de Mayo at home.
By Natalie Black (Koltun) • May 4, 2020 -
Courtesy of Midol
Midol rebrand targets younger women on Snapchat, Giphy
An entirely digital campaign is part of a bold new look that may appeal to Gen Z and millennial customers of the Bayer-owned pain reliever.
By Robert Williams • May 4, 2020 -
Courtesy of Sports Illustrated
Soccer platform enters US market with Sports Illustrated tie-up
The collaboration comes as Dugout aims to boost monthly views of its behind-the-scenes videos to more than 1 billion.
By Robert Williams • May 4, 2020 -
Courtesy of KFC
KFC hosts virtual Mother's Day dinners on Facebook Messenger
The chain created a virtual Mother's Day experience to help people celebrate the occasion while the pandemic keeps them apart.
By Robert Williams • May 4, 2020 -
Report: TikTok tests CTA ads to share revenue with influencers
Brand advertisers who are seeking more ways to measure the effectiveness of their influencer campaigns may be interested in the new ad format.
By Robert Williams • May 1, 2020 -
Iven, William. (2014). [Photograph]. Retrieved from Pixabay.
Apple's services revenue offsets falling iPhone sales
Mixed results have several implications for mobile marketers, though the iPhone maker didn't offer guidance for the rest of the year due to the pandemic.
By Robert Williams • May 1, 2020 -
Courtesy of Starbucks
Starbucks to rev up marketing as US stores gradually reopen
Using a "monitor and adapt" strategy, the chain will spend within its 2020 advertising budget but squeeze those efforts into an accelerated schedule.
By Robert Williams • May 1, 2020 -
Brian Warmoth
Tostitos gives salsa dancing lessons with Mario Lopez on Instagram Live
The PepsiCo chip brand will raise money for pandemic relief with a Cinco de Mayo livestream.
By Robert Williams • May 1, 2020
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