Mobile: Page 5

  • A starbucks cup next to a suitcase.
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    Courtesy of Marriott International
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    Marriott teams up with Starbucks in latest loyalty play

    Marriott Bonvoy and Starbucks Rewards members can link accounts to earn points redeemable toward both room nights and free coffee.

    By Noelle Mateer • June 20, 2024
  • Jameela Jamil poses as an anthropologist for E.l.f. Cosmetics' "Peculiar Behavior" campaign promoting its new Bronzing Drops.
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    Courtesy of E.l.f. Beauty
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    Why E.l.f. stepped into the wild for its latest entertainment play

    Chief Brand Officer Laurie Lam explains the social-listening inspiration behind the beauty marketer’s documentary-style “Peculiar Behavior” campaign.

    By • June 18, 2024
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

    By Marketing Dive staff
  • NBCUniversal's cover art for its "Paris Collective" group, which includes a number of popular social media creators, also shown on the graphic, who will be creating content at the 2024 Paris Olympics.
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    Courtesy of NBCUniversal
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    NBCU unveils Paris Creator Collective for Olympics coverage

    The program includes partnerships with platforms like TikTok and YouTube and will allow advertiser partners to create sponsored posts with select creators.

    By • June 18, 2024
  • People mill around an Apple store at location in Maryland.
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    Chip Somodevilla via Getty Images
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    Apple to drop its BNPL option in US

    The tech giant said it will discontinue its buy now, pay later service and shift to offering consumers alternative payment options.

    By Patrick Cooley , Lynne Marek • June 17, 2024
  • Uber app tracking a driver
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    Leon Neal via Getty Images
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    Uber expands Journey Ads to programmatic buyers across Rides app

    The expansion allows programmatic clients to purchase display and video ads on the app and target consumers across three distinct phases of their trip.

    By Aaron Baar • June 13, 2024
  • Reddit DoubleVerify
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    Retrieved from Reddit on June 12, 2024
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    Column

    Sociable: Reddit announces brand safety and suitability partnership with DoubleVerify

    DoubleVerify will offer assurance that ads are being displayed in safe environments on Reddit, within the limits of its reporting tools.

    By Andrew Hutchinson • June 11, 2024
  • Flavor Flav clock for Red Lobster
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    Courtesy of Red Lobster
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    Red Lobster says it’s ‘here to stay’ with Flavor Flav-led campaign

    The rapper-turned-reality-TV personality narrates new ad spots and an AR filter lets users virtually don his recognizable clock necklace.

    By • June 11, 2024
  • Apple WWDC 2024 attendees sit in chairs in front of a dias and two screens showing the words "Apple Intelligence."
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    Courtesy of Apple
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    Apple unveils Apple Intelligence, OpenAI partnership at WWDC

    The company’s new generative AI offering is billed as a personal intelligence system and will be integrated into a number of its features alongside ChatGPT. 

    By • June 11, 2024
  • Givenchy Beauty's Roblox experience, the Givenchy Beauty House, overhauled in celebration of Pride Month.
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    Courtesy of Givenchy Beauty
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    Givenchy Beauty makes over Roblox space for Pride Month

    The luxury brand overhauled its space on the platform to feature rainbows, flags and a pop-up showcasing virtual wearables from LGBTQ+ designers.

    By • June 6, 2024
  • A screen grab of the interior of Ikea's Roblox store.
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    Courtesy of Ikea
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    Ikea remodels remote work with paid positions for Roblox store

    The Swedish retailer is offering jobs to 10 people to staff the digital space and drive real-world recruitment.

    By • June 6, 2024
  • 3 mobile phones showing the Tastemade channel on Shopsense
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    Courtesy of Shopsense, Tastemade
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    Tastemade launches shoppable home improvement series using Shopsense AI

    Tapping Hedley & Bennett’s founder as host, the series focuses on redesigning kitchen spaces while viewers shop the products.

    By Xanayra Marin-Lopez • May 30, 2024
  • LG Electronics' global campaign "Optimism Your Feed" is showcased on digital billboards against a red background.
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    Courtesy of LG Electronics
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    LG fuels positivity on social media with ‘Optimism your feed’ playlist

    The global playlist is a compilation of influencer-backed content that, when viewed, is meant to spur the delivery of more positive content by algorithms.

    By • May 30, 2024
  • A digital rendering of Walmart Realm.
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    Courtesy of Emperia
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    Walmart launches immersive digital shopping experience

    Walmart Realm is composed of influencer-led virtual shops that are meant to shorten the distance between inspiration and commerce. 

    By Tatiana Walk-Morris • May 29, 2024
  • Professional race car driver Katherine Legge is seen standing on a race track next to an E.l.f. Cosmetics-branded car while also wearing E.l.f.-branded gear for the Indy 500.
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    Courtesy of E.l.f. Cosmetics
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    E.l.f. empowers women at Indy 500 with racetrack-themed ‘Lip Oil Change’

    The activation features a pit crew of “glow-up” artists and will be supported with a Snapchat AR lens, Twitch livestream and Roblox experience. 

    By • May 23, 2024
  • A row of multicolored Jones Soda bottles
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    Courtesy of Jones Soda Co.
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    Augmented reality entices brands with endless off-package marketing space

    Companies such as Jones Soda have found that visuals accessed via phone cameras can engage and educate shoppers.

    By Leslie Nemo • May 23, 2024
  • Coca-Cola Wozzaah Africa
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    Courtesy of Coca-Cola
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    How Coca-Cola bottled the vibrancy of Africa for its latest creation

    With a name inspired by the isiZulu term for “come here,” Wozzaah Zero Sugar looks to embody the culture of and invite consumers to the continent.

    By • May 23, 2024
  • A person stands on stage and makes a presentation about Google's AI products
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    Courtesy of Google
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    Google to bring ads to new AI Overview as part of search transformation

    At Marketing Live, the company also outlined how it’s enhancing shopping ads and supporting complex purchase decisions with generative AI.

    By • May 22, 2024
  • Mars Tripadvisor
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    Courtesy of Mars
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    Mars Petcare, Tripadvisor team to solve pet owners’ travel headaches

    A co-branded digital hub sponsored by Cesar seeks to allay the concerns of consumers who don’t take vacations due to their furry friends.

    By • May 21, 2024
  • A Target storefront with the company's signature red color scheme and bullseye logo
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    Courtesy of Target
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    Target captures ‘That Target Feeling’ in new ad campaign

    The big-box retailer has drawn inspiration from its social media following for its latest campaign, which remixes Michelle Branch’s 2001 hit “Everywhere.”

    By Tatiana Walk-Morris • May 20, 2024
  • Danone North America yogurt brands Oikos, Too Good & Co. and Light + Fit team with model Ashley Graham for a TikTok live event
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    Courtesy of Danone North America
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    Danone unites yogurt brands for ‘Snack & Streamapalooza’ on TikTok

    The event spotlighting the Remix line of products from Oikos, Too Good & Co. and Light + Fit includes four content sets featuring top TikTok personalities.

    By • May 20, 2024
  • Samsung tablet ad
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    Retrieved from Samsung on May 17, 2024
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    Samsung swipes at Apple over controversial ‘Crush!’ ad for iPad Pro

    A spot pulled together in days shows a musician wandering through what appears to be the wreckage of Apple’s ad and plugs the Galaxy Tab S9.

    By • Updated May 17, 2024
  • The TikTok app is displayed on an Apple iPhone.
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    Photo Illustration by Drew Angerer via Getty Images
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    TikTok users continue to grow and evolve: Here’s what the numbers say

    While TikTok has been a go-to for brands who want to reach younger cohorts, the average age of the platform’s users is climbing, per YouGov. 

    By • May 17, 2024
  • Pizza Hut burger QR campaign
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    Courtesy of Pizza Hut
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    Pizza Hut hits drive-thrus to get consumers to ‘cheat’ on their burgers

    The chain’s delivery drivers will appear at competitor drive-thrus with a QR code on their back windows to offer the new Cheeseburger Melt.

    By Aaron Baar • May 16, 2024
  • YouTube CEO Neal Mohan on a dark stage with the platform's logo behind him
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    Permission granted by Getty Images for YouTube
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    YouTube pitches advertisers on streaming dominance, unskippable video ads

    The company’s Brandcast upfront featured a new take on branded QR codes and an expanded creator takeover program.

    By • May 16, 2024
  • Pinterest and "Real Simple" magazine's shoppable "Best & Brightest" issue.
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    Courtesy of Pinterest
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    Pinterest teams with Real Simple for magazine’s first shoppable issue

    The issue, which leverages QR codes that lead to curated Pinterest boards, highlights over 120 products and expands the platform’s bid to publishers. 

    By • May 16, 2024