Mobile: Page 345
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Anheuser-Busch/Weber Shandwick
10 Must-Have Templates for Content Marketers
Templates offered include: Editorial calendar, web page template, Facebook engagement spreadsheet, content mapping template, and sales communication template.
By Ryan Willumson • June 22, 2012 -
Google Testing New Navigation Interface: New Ad Location To Come?
Some Google users are noticing a new Google search interface with top down navigation, search options and filters. Currently, the search options and navigation are along the left hand side bar. This new interface has those options across the top of the search results. Here is a picture: Here i...
By Ryan Willumson • June 21, 2012 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
The Dangers Of Google Dependency In A Mobile World
In the world of digital marketing, one thing is clear: Everyone uses Google. But the Google landscape is changing with the dominance of mobile use, and businesses put themselves at risk by not evolving with the times.
By Ryan Willumson • June 21, 2012 -
IAB Ad Tech Council Names Co-Chairs From Google and Rubicon
Ad tech IAB member firms can join the council but must pay extra for the privilege.
By Ryan Willumson • June 21, 2012 -
What to Consider When it Comes to Mobile Email
More emails are being opened on phones and tablets, which means you need to change your approach.
By Ryan Willumson • June 20, 2012 -
Microsoft, Agencies Creating New Type of Tablet Advertising
Microsoft has given a variety of agencies the code base and asked them to "expand the boundaries of what is possible for engaging and relevant experience for consumers."
By Ryan Willumson • June 20, 2012 -
9 new companies of interest to marketers
iMedia Connection analyzes 9 startups, including MixRank, Payvment and ShopSavvy, and explains what they mean to marketers.
By Brian Warmoth • June 19, 2012 -
Microsoft's Tablet Named Surface, Has Keyboard and Kickstand
Microsoft-made hardware to be available starting with release of Windows 8 and Windows RT.
By Ryan Willumson • June 19, 2012 -
Most Censorship And Content Takedown Requests Come From US, Says Google
Google has released data from its latest Transparency Report covering censorship and content removal requests. The report features separate presentations of copyright-based removal requests and government requests. Google began publishing this data about two years go. The report is updated... ...
By Ryan Willumson • June 18, 2012 -
Acxiom Doing Big Business in Consumer Database Marketing
Quietly, Acxiom is collecting and selling massive amounts of offline, online and mobile data on consumers.
By Ryan Willumson • June 17, 2012 -
How 5 Classic Campaigns Went Digital
A look at how you can take classic campaigns and re-purpose them for new mediums.
By Ryan Willumson • June 17, 2012 -
Pinterest Has 8x Audience Growth in Latin America
Comscore is reporting huge growth in the last four months, with Brazil leading the way, followed by Mexico and Argentina.
By Ryan Willumson • June 15, 2012 -
New brand opportunities on Xbox LIVE
The platform gets great results (1.5% click thru), and offers a unique way for users to engage with brands.
By Ryan Willumson • June 15, 2012 -
Interview: The Boston Celtics Approach to Social Media
Brian Solis interviews the Senior Director of Interactive Media for The Celtics, Peter Stringer for insights into the winning strategies they employ.
By Ryan Willumson • June 15, 2012 -
Report: Microsoft Launching Tablet
Microsoft has scheduled an event next week in Los Angeles for a "major announcement".
By Ryan Willumson • June 15, 2012 -
Why Apple Is Going "Containment" Not "Thermonuclear" Against Google In iOS 6
I keep hearing people talking about Apple finally going “thermonuclear” on Google with the forthcoming iOS 6 mobile operating system. No, it hasn’t. In fact, there are good reasons why it can’t, though Apple is certainly exercising a much more subtle and smart containme...
By Ryan Willumson • June 14, 2012 -
New Reports in Google Analytics on Social Metrics
Google Analytics received an upgrade recently, with 5 different reports providing different types of insight to your content's social media impact.
By Ryan Willumson • June 14, 2012 -
Twitter Goes Way Beyond 140 Characters
Twitter is the new RSS feed (only normal people actually use it). It's a cliched line—and one that can be applied to Facebook as well as Twitter—but the San Francisco-based social network took things a step further on Wednesday (June 13) by rolling out a new feature w...
By Ryan Willumson • June 14, 2012 -
Google Engineers On Wifi Data Collection: "Don't Look At Me"
Denials Over Google Street View via the New York Times reports on some of the Google Street View engineers declarations when it came to the Wifi data collection done by Google’s Street View project. Reading those declarations you see engineers stating “it was not part of my dut...
By Ryan Willumson • June 13, 2012 -
7 Productivity Books That Help with Content Marketing
In order to be a successful content marketer, you have to manage a variety of overlapping departments and personalities. These books can help you and your team be more productive.
By Ryan Willumson • June 13, 2012 -
Apple Maps Could Launch With More Business Listings Than Google
If the two companies’ self-reported numbers are accurate, and if nothing changes between now and then, Apple’s new Maps product will launch later this year with more local business listings than Google. As Bloomberg points out, during Apple’s announcement on Monday, the c...
By Ryan Willumson • June 13, 2012 -
4 Ways to Create Content That Sells
Let me just cut to the chase here: When it comes to business blogging, there is content, and then there is content that sells. Ask any business owner or marketer which they’d prefer and the obvious answer would be the latter. The fact is, all the business blogging in the world do...
By Ryan Willumson • June 13, 2012 -
PWC Projects Growth for B2B Spending
Most spending in B2B is showing its first growth since 2007, and is projected to grow annually until at least 2016.
By Ryan Willumson • June 13, 2012 -
3 QR Code Failures to Learn From
Buick, Goldman Sachs, and Grant Thornton had campaigns that failed -- each for different reasons.
By Ryan Willumson • June 12, 2012 -
Microsoft Patent Filing - Ads Based on Mood, Body Language
Microsoft would not comment on their plans, but the prevailing thought is that they will utilize this for users of Kinect.
By Ryan Willumson • June 12, 2012
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