Internet Advertising Revenues Set First Quarter Record at $8.4 Billion

Q1 2012 revenue up 15% over Q1 2011, according to IAB Internet Advertising Revenue Report.

By Ryan Willumson • June 12, 2012

Viewing Facebook Content Makes People More Likely to Buy: ComScore

With its stock still struggling amid investor doubts about the effectiveness of its advertising platform, Facebook is touting research from a partner -- ComScore -- to prove out the ROI of its products for marketers.

By Ryan Willumson • June 12, 2012

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Marketers Take Mobile, Digital Reins

RSW survey reveals disconnect between growth in mobile marketing and agency assignments.

By Ryan Willumson • June 11, 2012

A Primer for Blogging

If you would like to get further into blogging, here is a brief primer.

By Ryan Willumson • June 10, 2012

Data technology crucial to digital marketing

Marketers are tasked with defining the best strategies and programs to drive marketing success and identifying the role of media channels in order to do so. Then they must track those efforts to divine what works best and which tactics to abandon. Direct Marketing News convened a select gr...

By Ryan Willumson • June 10, 2012

Learn The Mistakes Brands Are Making With Content Marketing… So You Don't Repeat Them

The content experts who work with the CMI Consultants program share a few of the mistakes they see brands making in their content marketing efforts.

By Ryan Willumson • June 8, 2012

How to lower your CPA

iMedia Connection gives some practical tips on the all important metric for marketers.

By Ryan Willumson • June 7, 2012

Study: Twitter User Insights for Marketers

Some 15 percent of online adults use Twitter, with 8 percent using the social network on a typical day. 

By Ryan Willumson • June 7, 2012

Twitter CEO: We're Cracking the Code on Mobile Ads

Like Facebook, Twitter is under mounting pressure to crack the code on mobile, since 60% of its users are accessing the platform through a mobile device.

By Ryan Willumson • June 7, 2012

Google Takes Mobile Ads to 1 Million More Advertisers

The AdMob-AdWords integration to make it easier for medium- and small-businesses to spend on Google mobile ads.

By Ryan Willumson • June 7, 2012

IAB: Search beats display by large margin in mobile ad spending

According to a report from the Interactive Advertising Bureau, mobile ad buyers in Europe and Asia are spending almost three times more on search: a combined $2,284 million versus $858 million.

By Ryan Willumson • June 7, 2012

Google Finally Takes A Clear Stance On Mobile SEO Practices

Google has been known to offer contradictory advice on mobile SEO thus far.

By Ryan Willumson • June 6, 2012

From Flipboard to Magazines, How Marketers Can Make the Most of Tablets

OMD trains every employee in Apple technology, U.S. CEO Alan Cohen said in our latest Q&A with a media leader. "You have to be Apple-certified to work at OMD."

By Ryan Willumson • June 6, 2012

The Facebook metrics you need to know

Facebook is changing things. No matter where the company's stock is today, it's probably not going to alter Facebook's idea of how the advertising business should work. And Facebook certainly has ideas on that. As the company announced at this year's Facebook Marketing Conf...

By Ryan Willumson • June 5, 2012

Why email RFPs are going to get a lot harder

Once the technical requirements have been met (and there's always more than one vendor that will be able to do so), it will come down to a battle of ideas between the vendors pitching your business.

By Ryan Willumson • June 5, 2012

Facebook Mobile Ads Now Open to Masses

Facebook is now automating mobile-ad buying to make the process easier and faster.

By Ryan Willumson • June 5, 2012

Airtime: A Product and an Event

Napster co-founders roll out celebs, run into problems

By Ryan Willumson • June 5, 2012

Forget Reading! Web Content Is Meant To Be Skimmed

Everyone has his or her own idea of what the perfect amount of content is. Unfortunately, we still hear people saying that any content is too much.

By Ryan Willumson • June 5, 2012

5 location-based tools for non-local brands

If your brand isn't local, it's impersonal. But don't worry; you can fix that. The fact is that every brand is connected to a physical location in some way.

By Ryan Willumson • June 4, 2012

Study: Video Boosts Mobile Ad Engagement Rates

Medialets found mobile ad engagement rates can be improved by 35 percent with video.

By Ryan Willumson • June 4, 2012

The Fleeting Nature Of Twitter: 17 Percent Of Top Searches Change Every Hour

Nearly 20 percent of the top search queries on Twitter at any given moment won’t be a popular search query just one hour later. That’s according to a new research paper that Twitter will present this week at a social media conference. Twitter researchers Jimmy Lin and Gilad Mis...

By Ryan Willumson • June 4, 2012

Report: Siri Coming To iPad With iOS 6

With its latest iPad — “the new iPad” — Apple introduced voice dictation capability (via Nuance) but not its virtual assistant Siri. Now comes a report that Siri will soon come to the iPad with the iOS 6 update, which is also supposed to mark the debut of Apple Maps/iMaps.

By Ryan Willumson • June 4, 2012

With Buddy Media Deal, Salesforce Targets CMOs

With the deal, Salesforce is looking to build out tech tools for marketers as they increasingly use social media to listen to and connect with consumers.

By Ryan Willumson • June 4, 2012

How to boost your mobile app's popularity

In some ways, people who set out to develop the next big mobile applications are like the entrepreneurs and dreamers of any age

By Brian Warmoth • June 3, 2012

Marketers react to news of upcoming Google Shopping with hope and concern

Google Shopping introduces some welcome changes, but also invites skepticism

By Brian Warmoth • June 3, 2012