3 Ways to Make Your Emails More Social

It isn't just about Facebook and Twitter icons.  Focusing on "socializing" your emails helps your existing customers share their positive experiences.

By Ryan Willumson • July 8, 2012

Why Responding to Customers on Social Media Is Paramount

Too many companies don't prioritize social interactions, or even worse, see it as a hassle.  You're missing a valuable opportunity to create a positive impression with current and prospective customers.

By Ryan Willumson • July 6, 2012

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Why Your Sales Team Should Blog

A recent survey by SellingPower shows that a majority of companies forbid their salespeople from blogging, when in fact reps should be encouraged to do so.

By Ryan Willumson • July 6, 2012

Marketers and Developers: Hold Off on App Store Updates

Good app updates are crashing, and users are starting to blame the companies that make the apps.  An issue with the app store is to blame.

By Ryan Willumson • July 5, 2012

YP: Restaurants Remains Top Local Search Heading, Medical The Top-Spending Ad Category

Local publisher and ad network YP (the private-equity owned combination of AT&T Interactive and AT&T Advertising Solutions) has released its US-focused Q2 “Local Insights Report.”

By Ryan Willumson • July 5, 2012

Apple Cracks Down on App Store Manipulation, Bans Some Developers

Shady practices by marketing firms have forced Apple to be more strict, leading to frustration from legitimate app developers.

By Ryan Willumson • July 5, 2012

Google Places iOS App Becomes Google+ Local

The rebranding of Google Places continues. Google has released iOS version 1.4 of what was called the Google Places app, but is now known as Google+ Local. The Android version of the Google Places app was also updated this week. The name change follows along with Google’s May 30th... Ple...

By Ryan Willumson • July 3, 2012

GM and Facebook: "I Miss You, Let's Talk."

In the first meetings since their blowup in Cannes, GM and Facebook are talking in an effort to make their relationship work...for now.

By Ryan Willumson • July 3, 2012

Major Retailers Testing Augmented Reality Shopping

The app, created by IBM, allows shoppers to receive information and special offers via their camera phone.

By Ryan Willumson • July 2, 2012

Facebook Tests "Want" Button

The company has not made any official announcement, but a "want" button would be a killer feature for brands and advertisers.

By Ryan Willumson • June 29, 2012

Google Releases Mobile App Analytics in Beta

Developers will soon have access to a lot more information about how people use their mobile apps.

By Ryan Willumson • June 29, 2012

Twitter's Mobile Ad Results "Staggering"

eMarketer says advertising is up 86% year-over-year, with the majority of revenue coming from mobile ads.

By Ryan Willumson • June 29, 2012

Eric Schonfeld: "Infographics Are Broken. We Can Do Better."

Infographics are expensive, difficult to produce, unsearchable, and driven by marketing budgets rather than editorial discretion.

By Ryan Willumson • June 29, 2012

Google: Wait Up, Guys! We Have a Tablet Too...

Tablet will measure 7 inches and is priced at $199 for 8 GB, and $249 for 16 GB.

By Ryan Willumson • June 28, 2012

The Secret to Less Unsubscribing and More Engagement

Every day, we strive to provide both an email marketing service and content that can help small business owners thrive. Part of what we do involves connecting with others who also help small businesses and finding out what our subscribers and customers can learn from them. Tamara Campbell of X...

By Ryan Willumson • June 27, 2012

Placecast Cashes in on Mobile Wallet Craze

From PayPal to Google to conceivably Apple, many companies are getting in on the mobile wallet trend. Now, Placecast is looking to blow up the emerging market with its ShopAlerts Wallet product that credit card companies, mobile carriers and retailers can use for their own mobile wallet. Place...

By Ryan Willumson • June 27, 2012

New Google Test: Remove The Top Black Bar

Google is testing yet another user interface test, this one is where the top thin black bar can be removed completely. Tecno-net spotted this earlier and showed that if you can also remove the top black bar by going to this URL. Google added the thin Google black bar back in June 2011 and trie...

By Ryan Willumson • June 27, 2012

Writing Marketing Copy That Leads to Sales

"The more you tell, the more you sell..."

By Ryan Willumson • June 27, 2012

AOL Brings "Devil" Dynamic Ad Units to Mobile

The CPM is higher, but the experience is smooth, and the unit contains a number of different content options for the user.

By Ryan Willumson • June 27, 2012

Tips to Make Your Brand a Pinterest Heavyweight

Pinterest is a social network, but it isn't just like Twitter and Facebook...So don't use the same rules of engagement.

By Ryan Willumson • June 26, 2012

How to Increase Subject Line Response by 541%

When it comes to writing effective subject lines, clarity outperforms creativity.

By Ryan Willumson • June 25, 2012

Which Metrics Are Lying To You?

Some of the most commonly used metrics can mislead, undercutting sales and other meaningful marketing outcomes.

By Ryan Willumson • June 25, 2012

Google Updates Panda Again, Affects ~1% of Queries

The last Panda update was on June 8th, and Google announced that a new update was pushed out yesterday, June 25th.

By Ryan Willumson • June 25, 2012

Google's Mobile SEO Best Practices - Not Just Responsive Design

If all you heard from Google's mobile SEO recommendations was, "Responsive design is the way to go," then you weren't listening.

By Ryan Willumson • June 25, 2012

Twitter Down Most of Yesterday, Issues Statement

The issues were due to a "cascading bug", which affected web and mobile users alike.

By Ryan Willumson • June 22, 2012