Mobile: Page 324
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Skype Rolls Out New Rich Media Ad Unit for iPhone
Skype is stepping up its mobile advertising game. The Microsoft-owned company is introducing a rich media mobile placement for iPhone today in select markets and plans to bring advertising to its Android app later this month. Mobile is a growing area of the Skype business, according to L...
Sept. 17, 2013 -
Live @ SMX East: Trends In Mobile Search
As many pundits predicted, the number of people accessing the internet via mobile devices has exploded. It’s not hope or hype any longer: Industry observers comScore and Nielsen released reports conclusively demonstrating that 2012 was the tipping-point year in which all doubts about the......
Sept. 17, 2013 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Nielsen's new app has hidden agenda
A closer look at Nielsen's new app reveals its real purpose likely lies in gathering consumer data, not serving consumers.
By Wendy Parish • Sept. 16, 2013 -
What Mobile Buyers Are REALLY Doing on Your Website
We are multi-tasking phenoms. During my last trip to the greatest diner on earth, I scanned an article about CRMs between the first and second coffee pour. Midway through my omelet, I got side-tracked by a tweet about Alexander Graham Bell. By the time the check came, I'd forwa...
By Alex Nowicki • Sept. 16, 2013 -
6 Flaws Your Nonprofit's Mobile Website Should Never Have
The smartphone revolution is here and your organization cannot ignore it. 83% of Generation Y respondents to a recent study said they have smartphones. And according to StatCounter Global Stats, global mobile traffic represents 13% of internet traffic, up from just 1% in 2009.
By Alex Nowicki • Sept. 14, 2013 -
Adobe Target's major upgrade offers perks for marketers
Adobe has announced serious upgrades to its testing platform, Target.
By Wendy Parish • Sept. 12, 2013 -
Ads can't keep up with mobile video
Mobile video views are steadily increasing, but ad revenue isn't keeping pace.
By Wendy Parish • Sept. 11, 2013 -
Major smartphone brands piggyback on Apple's coverage
Samsung, Motorola and LG all placed strategic ads near Apple announcement coverage.
By Wendy Parish • Sept. 10, 2013 -
Mobile ad startup MoPub acquired by Twitter
What would the deal mean for Twitter?
By Roger Riddell • Sept. 9, 2013 -
Study: Advertisers may blow $9.5 billion on bot traffic this year
A study from Solve Media revealed that 46% of web traffic exhibits suspicious activity.
By Wendy Parish • Sept. 9, 2013 -
The New York Post debuts new digital look and ad units
The old nypost.com was stuck in the '90s, doing little for the publication's ad business.
By Wendy Parish • Sept. 5, 2013 -
Motorola looks to make Moto X Fashion Week's hottest accessory
Some models will carry Motorola's customizable Moto X down the runway this year.
By Wendy Parish • Sept. 5, 2013 -
KitKat launches Android-themed campaign following OS announcement
KitKat is the name of Android's new operating system, and the candy bar is going all out to promote it.
By Wendy Parish • Sept. 4, 2013 -
Amazon gives app developers an ad network alternative with mobile commerce ads
Amazon's mobile ad units offer a 6% cut of any purchases made through the ads.
By Wendy Parish • Aug. 30, 2013 -
Mobile app marketing costs rose 20% in July
The cost of attracting a loyal user is at a two-year high.
By Roger Riddell • Aug. 29, 2013 -
Facebook triples mobile ad market share in just one year
The social networking giant is projected to finish the year with around 16% of the global market share.
By Roger Riddell • Aug. 28, 2013 -
The 5 kinds of mobile content that generate real-time results
Mobile coupons, online video accounts and more can help drive mobile results.
By Wendy Parish • Aug. 27, 2013 -
Yahoo rolling out Stream Ads to redesigned sites
Yahoo's native advertising unit, Stream Ads, will now be featured on a number of new properties.
By Wendy Parish • Aug. 27, 2013 -
Coca-Cola promoting mini bottles with mini people
The app-driven promotion gave winners the chance to become 3D-printed figurines.
By Brian Warmoth • Aug. 26, 2013 -
Timberland, Kenneth Cole track shoppers with Swirl app
Retailers are gathering data from in-store shoppers through Swirl mobile app and offering discounts.
By Wendy Parish • Aug. 26, 2013 -
Mobile video spots gain traction on Pandora
Music streaming service Pandora is predicted to report a boost in mobile sales due to mobile video spots.
By Wendy Parish • Aug. 22, 2013 -
News Corp. reveals plans for private ad exchange
The publisher of the Wall Street Journal and New York Post is cutting ties with third-party networks.
By Wendy Parish • Aug. 21, 2013 -
Firm sends Anthony Weiner Truck to hand out free wieners
New York City marketing firm Good Days created a hot truck with mayoral candidate Anthony Weiner's likeness and hit the streets with free hot dogs.
By Wendy Parish • Aug. 21, 2013 -
mobileStorm Launches Valuable News Outlet for Casino Gaming Industry
mobileStorm Inc., a leading Communication Service Provider in mobile marketing, is adding another dedicated industry news channel to its well-respected repertoire, which already includes Mobile Marketing Watch and mHealthWatch. mobileStorm is behind the launch of mGamingWatch.com, a progressive o...
Aug. 20, 2013 -
Google claims no plans to use 'pay-per-gaze' advertising
In an official statement, Google says patent is not proof of product development.
By Wendy Parish • Aug. 20, 2013
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