Mobile: Page 325
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6 hyperlocal attempts that failed before Patch
AOL laid off 500 employees, but Patch is not the first hyperlocal venture to fall in recent times.
By Wendy Parish • Aug. 16, 2013 -
Google paves way for Glass ads with 'pay-per-gaze' patent
Google received a patent for it's 'pay-per-gaze' advertising process; Google Glass ads likely to follow soon.
By Wendy Parish • Aug. 16, 2013 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Facebook testing mobile payments
The potential service would allow Facebook users to use their log-in credentials to make mobile commerce purchases.
By Wendy Parish • Aug. 16, 2013 -
PlaceIQ snatches first CFO from Tumblr
Tumblr Vice President-Finance Scott Casey will serve as the mobile advertising technology company's first CFO.
By Wendy Parish • Aug. 15, 2013 -
20 injured as LG G2 marketing stunt prompts 'World War G'
Attendees were challenged to shoot down a balloon for a free handset.
By Wendy Parish • Aug. 15, 2013 -
Millennial Media strengthens mobile ad position with Jumptap acquisition
The deal is mostly a stock transaction valued at $209 million of Millennial Media shares.
By Wendy Parish • Aug. 13, 2013 -
Coca-Cola launches NFC promotion in Australia
The point-of-sale promotion allows users to download a loyalty app with a tap or scan.
By Roger Riddell • Aug. 13, 2013 -
Gannett's 'G/O Digital' takes on more agency business
Publishing giant Gannett is increasing its marketing efforts with a grouping of businesses called 'G/O Digital.'
By Wendy Parish • Aug. 13, 2013 -
Advertisers fight for Fantasy Football players' attention
Fantasy Football players are the dream demographic for many brands, but grabbing their attention can be difficult.
By Wendy Parish • Aug. 12, 2013 -
HTC launches $1B marketing campaign starring Robert Downey Jr.
The cell phone maker signed the "Iron Man" star to a two-year deal reportedly worth $12 million.
By Roger Riddell • Aug. 12, 2013 -
There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow
With consumer habits changing fast in favor of mobile, mobile will begin to effectively monetize. Use the power of story to demonstrate the value of mobile advertising – and how it will help bring your clients closer to that pot of gold.
Aug. 12, 2013 -
CoCreator app is speed dating for startups
TBWA has launched the CoCreator mobile app, dubbed the "business speed-dater" to help startups connect with those who can help their businesses.
By Wendy Parish • Aug. 9, 2013 -
Groupon credits best quarter ever to mobile
Groupon CEO says company on track to be first large-scale ecommerce company that is predominantly mobile.
By Wendy Parish • Aug. 9, 2013 -
Here’s What’s Happening in Mobile
In case you missed it, here are some of the top stories in mobile we’ve been following this week. Infographic: CMO’s Will Outspend CIOs on Technology by 2017 How do today’s marketers truly view their ability to harness and leverage big data to produce measurable results? Here’s your answer....
Aug. 9, 2013 -
Yankee Group Highlights ‘Secrets to Mobile Wallet Success’
According to the latest research from Yankee Group, nearly 70 percent of consumers are interested in adopting mobile payments, but less than 14 percent have actually completed a mobile transaction in the past six months. Despite the presence of more than 10 payment apps that have gained the atten...
Aug. 8, 2013 -
GSMI’s Mobile Marketing Strategies Summit Announces Workshops
On Thursday, the Global Strategic Management Institute (GSMI) announced that the 6th installment of the Mobile Marketing Strategies Summit (MMSS) now includes interactive workshop presenters from Archer, The Mobile Audit, and DoublePositive Marketing Group. This year, the big event will be held i...
Aug. 8, 2013 -
Apps May Soon Top Music as Leading iTunes Activity
Music may soon take a backseat to mobile apps on iTunes. According to The NPD Group, a global information company, the number of iTunes users has increased from an estimated 50 million U.S. internet consumers in 2010 to 67 million this year, based on usage over the past three months. NPD’s ...
Aug. 8, 2013 -
Good news for brands: Instagram 4.1 allows video uploading
With new updates to Instagram, brands can upload pre-recorded video.
By Wendy Parish • Aug. 8, 2013 -
Why growth in mobile use isn't great news for publishers
Time spent consuming media on digital devices is set to surpass TV this year, but the majority of time spent will be on mobile devices—a medium publishers haven't quite figured out yet.
By Wendy Parish • Aug. 7, 2013 -
AOL announces Adap.TV acquisition after reporting strong earnings
CEO Tim Armstrong expects the deal to "double AOL revenue."
By Roger Riddell • Aug. 7, 2013 -
Yahoo teases Sept. 5 debut of new logo
The Internet giant will release a new variation of its logo every day for the next month.
By Roger Riddell • Aug. 7, 2013 -
Thrillist blends ideas of Frommer's and Foursquare
The new vertical Thrillist Travel will offer local recommendations for travelers.
By Wendy Parish • Aug. 7, 2013 -
Deep Dive
4 things you should know about responsive ads
Google's announcement of new responsive ad unit helps to solidify the practice as common place.
By Wendy Parish • Aug. 6, 2013 -
5 common myths about mobile search busted
The rapid growth of mobile search has taken marketers by surprise causing some misunderstandings in the space.
By Wendy Parish • Aug. 6, 2013 -
Yahoo continues acquisition spree with Rockmelt
Yahoo has acquired social browsing startup Rockmelt with plans to integrate the technology into their existing media platform.
By Wendy Parish • Aug. 5, 2013
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