Mobile: Page 323
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Does Airpush's Hubbl acquisition signal a push for mobile native advertising?
A product may be in beta by December.
By Wendy Parish • Oct. 10, 2013 -
Brands find success with Flipboard as it hits 90 million users
The mobile news reader has nearly double its user base since April.
By Wendy Parish • Oct. 8, 2013 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Deep Dive
Twitter's IPO: The details marketers need to know
The micro-blogging platform holds plenty of potential, especially in social TV advertising.
By Roger Riddell • Oct. 4, 2013 -
McDonald's hires Amazon, Yahoo vet as first ever chief digital officer
Atif Rafiq will help the fast food juggernaut reach consumers in the mobile space.
By Wendy Parish • Oct. 3, 2013 -
Brian Warmoth
M-commerce is beating desktop use for online retail time
More than half of retail website minutes are gained through mobile shopping, according to a new report.
By Philip Nations • Oct. 2, 2013 -
Facebook ads now target users based on their apps
Mobile app marketers stand to benefit from the social network's newest ad feature.
By Wendy Parish • Oct. 1, 2013 -
Are ads coming to the Gmail app?
Evidence in the code for the new Gmail Android app points to a "yes."
By Wendy Parish • Oct. 1, 2013 -
5 publishers getting creative on Instagram
With inventive ideas, Instagram can be a great platform for publishers to shine.
By Wendy Parish • Oct. 1, 2013 -
Has Android app Locket unlocked a mobile ad secret?
The two-month-old app already has 150,000 users and at least a dozen brands lining up to advertise.
By Wendy Parish • Sept. 29, 2013 -
Hooters is turning 30 and celebrating on Instagram
The restaurant chain is inviting former waitresses to snap Instagram selfies at their old stomping grounds on Oct. 4.
By Wendy Parish • Sept. 28, 2013 -
SMBs have new options with Yahoo's Stream Ads App
The app gives advertisers a self-serve option to run ads across all devices.
By Wendy Parish • Sept. 27, 2013 -
Google takes Glass on tour
The tour kicks off in Durham, N.C., with future dates to be determined.
By Wendy Parish • Sept. 27, 2013 -
Mobile ad budgets are twice what they were two years ago
An average annual marketing budget in 2013 is $242,750.
By Wendy Parish • Sept. 24, 2013 -
Despite $900M write-down, Microsoft still betting on the Surface
Microsoft still plans to aggressively market the new generation of Surface tablets despite an unimpressive showing of the first versions.
By Wendy Parish • Sept. 23, 2013 -
Elizabeth Regan/Industry Dive
YouTube to Add Offline Viewing to Mobile Apps
At the moment to view videos on YouTube on a mobile device, you have to be connected to some sort of internet connection. That will change in November however, with Youtube revealing plans to add a new offline mode to its applications.
Sept. 23, 2013 -
Samsung pokes fun at Apple fans with Galaxy S4 virtual line
Samsung rewarded fans tweeting about the brand by bumping them up in a virtual line to get a free smartphone.
By Wendy Parish • Sept. 23, 2013 -
BlackBerry lays off 4,500 after rebranding flop
Just months after a major rebranding, BlackBerry sales are majorly disappointing.
By Wendy Parish • Sept. 20, 2013 -
Here's What's Happening in Mobile Marketing
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. iOS 7 Arrives: What You Need to Know Before Upgrading With Apple releasing iOS 7 today, millions of iDevice owners will be making the upgrade to Apple’s most advanced mobile...
Sept. 20, 2013 -
Deep Dive
These 5 brands are tapping Snapchat's potential
The mobile image sharing app's surging popularity makes it an attractive option some brands can't resist.
By Wendy Parish • Sept. 20, 2013 -
#NationalBunnyEarsDay a dissapointment for Nesquik
What seemed like a creative idea turned out to be a flop.
By Wendy Parish • Sept. 20, 2013 -
Why the iOS7 update matters to marketers
Several new features may be of benefit to industry professionals.
By Wendy Parish • Sept. 20, 2013 -
Pinterest takes first step into advertising with promoted pins
The social network wants to strike the right balance between advertising and organic content.
By Wendy Parish • Sept. 20, 2013 -
Israeli chocolate brand uses WhatsApp to reach teens
Klik is jumping on the hot app to reach young consumers.
By Wendy Parish • Sept. 18, 2013 -
Virgin Mobile's new video ad is controlled with your eyes
The new interactive video ad works with viewers' webcams to track their blinks.
By Wendy Parish • Sept. 17, 2013 -
Mobile Ad Targeting Moves Beyond the Geo-Fence
Earlier this week, MMW was privy to the details surrounding a new partnership in mobile that was made official this morning. Placed, a top player in location, just announced the launch of Placed Targeting, a solution that enables advertisers to “step outside of the geo-fence” to reach...
Sept. 17, 2013
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