Mobile: Page 322
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Ad server OpenX to double mobile-focused team
The ad-tech firm was built for traditional display ads, but is adapting to meet shifting preferences.
By Wendy Parish • Nov. 18, 2013 -
Snapchat still needs to prove worth to advertisers
The large, young user base is attractive to advertisers, but Snapchat still needs to answer some questions.
By Wendy Parish • Nov. 15, 2013 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Pandora moving beyond cookies
The online music streaming service has found a way to utilize first party data to offer better ad targeting options.
By Wendy Parish • Nov. 14, 2013 -
Apple places last on list of top 100 mobile retail sites
But is the ranking really a huge blow to the tech giant's mobile marketing efforts?
By Wendy Parish • Nov. 14, 2013 -
Mobile ad targeting options expand on Twitter
Targeting can now include specific operating system, device and connection to Wi-Fi
By Wendy Parish • Nov. 14, 2013 -
Deep Dive5 recent email changes that required marketers to adapt
Changes to standards, norms and displays require new ways of thinking.
By Wendy Parish • Nov. 13, 2013 -
WPP continues mobile push with Bottle Rocket purchase
The acquisition will help WPP keep up with emerging markets.
By Wendy Parish • Nov. 8, 2013 -
Twitter's stock debuts at $45.10 a share, up 74% over IPO
The micro-blogging platform has already raked in $1.82 billion during its IPO.
By Roger Riddell • Nov. 7, 2013 -
Twitter rolls out zip code targeting in the U.S.
The quietly launched feature is particularly appealing to small-to-medium size businesses.
By Wendy Parish • Nov. 6, 2013 -
Backlash commences as first Instagram ad hits user feeds
Designer Michael Kors released the platform's first ad to mixed reviews.
By Wendy Parish • Nov. 4, 2013 -
Instagram brand engagement up 350%
The photo sharing platform is now the fastest growing social network.
By Wendy Parish • Nov. 1, 2013 -
Lenovo hires Ashton Kutcher as 'project engineer'
Kutcher will be helping the Chinese brand to
By Wendy Parish • Oct. 29, 2013 -
$100M NBA sponsorship places Samsung front-and-center at courtside
The deal is the South Korean electronics giant's latest bid to grab more U.S. market share.
By Wendy Parish • Oct. 28, 2013 -
Associated Press gives sponsored content a try
In early 2014, the AP plans to roll out sponsored content on mobile apps and hosted websites.
By Wendy Parish • Oct. 26, 2013 -
Vine app now allows editing, saving of videos
The move should save agency video producers a headache or two.
By Wendy Parish • Oct. 25, 2013 -
Ads to hit Instagram feeds next week
The social network will prepare users with a sample sponsored message.
By Wendy Parish • Oct. 25, 2013 -
Deep Dive
5 digital overhauls that work in marketers' favor
Will these more streamlined, modern designs succeed in driving revenue?
By Wendy Parish • Oct. 25, 2013 -
Facebook video ads move to mobile
In-stream video ads will now be an option for Facebook advertisers
By Wendy Parish • Oct. 22, 2013 -
Google keywords purchases now extend across multiple devices
Google's new "Enhanced Campaigns" has advertisers bidding on key words across multiple devices.
By Wendy Parish • Oct. 21, 2013 -
New mobile ad tool catches users at the 'perfect moment'
Precision Moments Targeting from Kiip works to bring mobile rewards to the right user at the exact right moment.
By Wendy Parish • Oct. 21, 2013 -
Mountain Dew debuts Vine-based ads for TV sports shows
Mountain Dew will air micro-video ads on TV during NASCAR racing this weekend.
By Paul Conley • Oct. 17, 2013 -
Snapchat for storytelling? NowThisNews figured it out
The mobile video news organization is running short form stories on the social mobile app.
By Wendy Parish • Oct. 15, 2013 -
Foursquare opens its arms to SMB advertisers
The expansion is Foursquare's latest effort to grow its revenue streams.
By Wendy Parish • Oct. 14, 2013 -
New FCC regulations require written consent before auto-dial
Many telemarketing companies may face noncompliance and potential lawsuits as regulations for consent change.
By Wendy Parish • Oct. 14, 2013 -
Google among Fortune 100 firms not meeting its own best mobile practices
The search giant appears at No. 20 on The Search Agency's rankings.
By Wendy Parish • Oct. 11, 2013
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