Mobile: Page 319
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Hipcricket to bring mobile marketing to Google Glass, iWatch
The AD LIFE platform will now support a range of wearable tech.
By Roger Riddell • Feb. 20, 2014 -
Yahoo unveils 'Gemini' native ad and mobile search marketplace
Gemini will serve as a one-stop shop for advertisers to buy, manage, and optimize mobile search and native advertising.
By Wendy Parish • Feb. 19, 2014 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Update to my Dell Hell Story
The original story was here. Summary: Dell Venue 8 Pro tablet dies a few weeks after buying it. I go through hell trying to get it serviced, more hell, more hell, some social media people try to help, kind of reinforcing the part that bugs me (that baseline service is broken and this shouldn̵...
Feb. 19, 2014 -
Kochava experiences boost after Facebook drops Kontagent, HasOffers
The mobile analytics and optimization firm released version 2.0 of its platform this week.
By Wendy Parish • Feb. 19, 2014 -
Advertising to play key role in King.com's $500M IPO
The Candy Crush creator's revenue model requires it to devote significant attention to advertising.
By Wendy Parish • Feb. 18, 2014 -
Yahoo's newest acquisition: Distill
Distill's founders have experience at Tapjoy and will help build out Yahoo's mobile ad solutions.
By Wendy Parish • Feb. 17, 2014 -
Angry Birds to roll out in-game digital video ads
Popular mobile game Angry Birds provides premium inventory for video advertising.
By Wendy Parish • Feb. 13, 2014 -
UPDATE: HasOffers & Kontagent dropped from Facebook partner program
The partners were let go for holding onto user data too long.
By Wendy Parish • Feb. 13, 2014 -
Fotolia
Survey: 45% of SMBs still don't have a website
A study from Hibu reveals only 6% of SMBs have a mobile optimized site.
By Wendy Parish • Feb. 13, 2014 -
Can virtual stickers help brands enter the texting conversation?
TextPride has developed branded stickers that could be one way for brands to capitalize on popular apps like Kik and Line.
By Wendy Parish • Feb. 12, 2014 -
Google on How to Reach Consumers Across Devices at SES London 2014
The pace of change is only accelerating. Make sure your message is on every device possible. Collect all the data you can so you make make the right decisions at the right time so you can understand the customer behind the keywords.
Feb. 12, 2014 -
Nielsen: Time spent on mobile Internet passes desktop
A new report shows U.S. adults spend more time surfing the Web on smartphones than PCs.
By Wendy Parish • Feb. 12, 2014 -
Instagram publishes 'Handbook for Brands'
The physical book and a series of blogs will offer tips for advertisers on the platform.
By Wendy Parish • Feb. 12, 2014 -
InMobi launches context-aware mobile video ad platform
According to InMobi, the platform will increase customer ad engagement fivefold.
By Wendy Parish • Feb. 11, 2014 -
IAB, major publishers urge advertisers to design in HTML5
A letter from IAB and major publishers to advertisers highlights the need to design in mobile-friendly formats.
By Wendy Parish • Feb. 10, 2014 -
Study: Personalized emails increase transaction rates sixfold
Despite the higher ROI, 70% of brands fail to use personalized emails.
By Wendy Parish • Feb. 7, 2014 -
Fotolia
Google, AOL invest $17M in Vungle's mobile ad-tech
The investment will fund a suite of mobile app monetization tools.
By Wendy Parish • Feb. 6, 2014 -
Ogilvy
Yahoo Wasting No Time in Renewed Mobile Advertising Efforts
Yahoo has endured its share of ups and downs in recent years, but mobile has illuminated the path to renewed prosperity. This week, Yahoo took its latest efforts to the next level by rolling out the product of its partnership with Mocean Mobile, a mobile technology ad-serving platform. Mocean Mob...
Feb. 5, 2014 -
Appia offers new self-serve tools for mobile ad sellers
The app advertising firm is opening its platform to more publishers.
By Wendy Parish • Feb. 5, 2014 -
Yahoo announces ad partnership with Mocean Mobile
The deal will utilize Mocean's mobile inventory and Yahoo's RTB capabilities.
By Wendy Parish • Feb. 4, 2014 -
Localytics raises $16M to expand internationally
The mobile analytics and marketing firm plans to use funds to expand in Europe and build out its self-service marketing content.
By Wendy Parish • Feb. 4, 2014 -
Marketing-centric startup accelerator Boomtown opens in Colo.
The new accelerator is launching with the help of former CP&B exec Alex Bogusky.
By Wendy Parish • Jan. 29, 2014 -
Fotolia
Yahoo's Michael Barrett to become Millennial Media CEO
The former Chief Revenue Officer at Yahoo will take Millennial's reins from founder Paul Palmieri.
By Wendy Parish • Jan. 27, 2014 -
Mobile opens for marketing emails climb to 65%
The fourth quarter of 2014 saw a 4% bump in the number of marketing emails opened on mobile devices.
By Wendy Parish • Jan. 24, 2014 -
iOS users more valuable to advertisers
Even though Android users now make up more of the market, advertisers still prefer iPhone users.
By Wendy Parish • Jan. 23, 2014
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