Mobile: Page 318
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Apple opens iAd to all advertisers
The mobile-ad management tool was previously only accessible to Fortune 500 firms.
By Wendy Parish • April 3, 2014 -
Accenture releases mobile game to promote solutions
Accenture Sky Journey allows players to run their own airport.
By Wendy Parish • March 31, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Twitter expands mobile offerings with app-install ads
The move will attract e-commerce and game marketers.
By Wendy Parish • March 28, 2014 -
Foursquare to launch 'Tap to Tweet' ads
The $100,000 ads encourage users to tweet a message when they check-in.
By Wendy Parish • March 26, 2014 -
Fotolia
Is e-book advertising the next big thing?
Studio W CEO and President Brian Altounian believes e-book advertising is about to transform digital marketing.
By Wendy Parish • March 24, 2014 -
Yelp forms local advertising partnership with YP
The partnership opens up ad and listing opportunities for local businesses.
By Wendy Parish • March 20, 2014 -
Deep Dive
5 key takeaways from TrackMaven's email marketing report
The firm looked at 93,611 emails to identify the true industry standards.
By Wendy Parish • March 19, 2014 -
CDW and Charles Barkley join forces once again for 'Smart Growth'
The new campaign continues the story of fictional firm Gordon & Taylor.
By Roger Riddell • March 17, 2014 -
Fotolia
News app Circa explores monetization
The mobile app will introduce ads and new ways to distribute content.
By Wendy Parish • March 11, 2014 -
Facebook brand pages get a bit more personal
The new brand pages will keep posts consistent between pages and news feeds.
By Wendy Parish • March 11, 2014 -
Nielsen: 89% of smartphone time spent on apps
Contradictory to predictions in years past, time spent on mobile apps is eclipsing mobile Web.
By Wendy Parish • March 10, 2014 -
Instagram signs huge ad deal with Omnicom
The deal could be worth anywhere from $40 million to $100 million.
By Wendy Parish • March 8, 2014 -
Full-screen video iAds coming to Apple's ad exchange
The video ads will roll out later this year.
By Wendy Parish • March 5, 2014 -
LinkedIn bringing Sponsored InMail to mobile
Advertisers will now be able to email targeted messages directly to mobile devices.
By Wendy Parish • March 5, 2014 -
Can desktop ads work for mobile?
Some publishers are using desktop ads on mobile rather than smaller banners.
By Wendy Parish • March 5, 2014 -
WhatsApp may go back on its promise of no ads
After its $16-billion acquisition by Facebook, WhatsApp is now looking for ways to monetize.
By Wendy Parish • March 4, 2014 -
Yahoo hopes app install ads will help sluggish mobile business
The ads see the firm following in Facebook's footsteps.
By Wendy Parish • March 4, 2014 -
Fotolia
OpenX introduces private RTB ad exchange for mobile
Native O|X will help app developers and mobile pushers buy and sell native mobile ads at scale.
By Wendy Parish • March 3, 2014 -
Google Glass advertising experiments underway
A few brands and agencies are developing campaigns for Glass despite its small user base.
By Wendy Parish • March 2, 2014 -
Study: What subject lines increase e-mail opens?
E-mail marketers should keep things short and sweet, says Retention Science.
By Wendy Parish • Feb. 28, 2014 -
Fotolia
Deep Dive5 recent mobile ad developments worth watching
As the shift of users to mobile continues, tech companies work to develop ad products.
By Wendy Parish • Feb. 28, 2014 -
More Tech Firms Turning to Mobile Marketing, Social Media
The findings of a new survey of marketing executives conducted by the Software & Information Industry Association (SIIA) show that the use of social media in corporate marketing remains extraordinarily high. Not to be outdone, mobile marketing is gaining significant ground, too. SIIA, a trade...
Feb. 27, 2014 -
Publicis gives Lotus Notes the boot
After continuous complaints from employees, Publicis will switch to Microsoft Outlook.
By Wendy Parish • Feb. 24, 2014 -
Sonata brings its hyper-local mobile ad platform to NYC
The Spanish company is looking to establish a U.S. presence.
By Wendy Parish • Feb. 21, 2014 -
Beckon
Beckon's new application simplifies big data for marketers
Software automatically compiles data from any source to provide results similar to travel tool TripIt.
By Wendy Parish • Feb. 20, 2014
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