Mobile: Page 320
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62% of smartphone conversions come from email
Data from SeeWhy Conversion Academy shows the majority of smartphone conversions are a result of email.
By Wendy Parish • Jan. 21, 2014 -
Tablet, e-reader saturation hits 50% in the U.S.
Pew Research study shows half of U.S. adults now own a tablet or an e-reader.
By Wendy Parish • Jan. 17, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
43% of B2B advertisers expect to grow mobile in 2014
A new American Business Media report shows big growth in mobile overall.
By Wendy Parish • Jan. 16, 2014 -
In-email ad startup LiveIntent raises $20M in funding
The startup has developed an ad exchange that offers real-time, programmatic buying and selling within email.
By Wendy Parish • Jan. 16, 2014 -
94.5% of app downloads will be free by 2017
A Gartner forecast claims that only 0.01% of consumer mobile apps will be considered a success by 2018.
By Wendy Parish • Jan. 14, 2014 -
'Post ad tech' firm Turn raises $80M in funding
Turn will invest the funding in further developing its data platform.
By Wendy Parish • Jan. 13, 2014 -
Critics want FCC to take action against AT&T's sponsored data program
The FCC is taking a "wait and see" approach to the new sponsored data practice.
By Wendy Parish • Jan. 8, 2014 -
Fotolia
New app Confide is the Snapchat for business
A former AOL executive developed Confide to help professionals send private or sensitive information without a record.
By Wendy Parish • Jan. 8, 2014 -
6 ways to kill your mobile growth in 2014
Mobile adoption and commerce is entering a new era of growth. Spurred by increased consumer usage of mobile devices for searching, shopping, promotions, marketing, and buying on-device and in-store, its outlook is nothing but positive. Brands now have a wide range of creative technologies and cam...
Jan. 7, 2014 -
Check-In CES: Smartwatch Startups
Wearable technology is presented as a single trend, but it is in fact the convergence of two trends – fitness tracking and smartphone connectivity. The next wave of wrist technologies is trying to bridge this divide with broad-spectrum, multipurpose devices. The problem is that these device...
Jan. 7, 2014 -
Google brings Android to cars with the 'Open Automotive Alliance'
A partnership with several auto manufacturers will bring Android technology to the "connected car."
By Wendy Parish • Jan. 7, 2014 -
AT&T launches sponsored data program
The program allows content providers to pay for consumers' data usage.
By Wendy Parish • Jan. 6, 2014 -
Pandora will now offer in-car ads
The streaming radio service has signed in-car ad deals with BP, Ford, State Farm and Taco Bell.
By Wendy Parish • Jan. 6, 2014 -
Analysts predict mobile advertising will grow by 64% in 2014
A report from LinkedIn Marketing Solutions shows promising numbers for mobile and native advertising in the coming year.
By Wendy Parish • Jan. 3, 2014 -
Opera Mediaworks expands Latin American team
The move precedes the 2014 World Cup and 2016 Summer Olympics in Brazil.
By Wendy Parish • Jan. 2, 2014 -
Snapchat's image tarnished by New Year's hack
An exploited security flaw in the messaging app's software exposed the personal information of 4.6 million users.
By Wendy Parish • Jan. 1, 2014 -
iPad magazine ads up 16% in 2013
Print ad units for the same publications were flat at 0.1% increase this past year.
By Wendy Parish • Dec. 30, 2013 -
Mobile traffic in U.S. nearly doubled in 2013
Average monthly mobile data use hit 1.2 gigabytes, up from 690 megabytes in 2012.
By Wendy Parish • Dec. 26, 2013 -
U.S. trails China in mobile ad spend
A study from AppFlood reports China spent 25% more on mobile Android ads in Q3.
By Wendy Parish • Dec. 19, 2013 -
Foursquare secures $35M in funding for real-time ad network
The network allows advertisers to target users based on location.
By Wendy Parish • Dec. 19, 2013 -
Deep Dive
4 mobile developments that impacted marketers in 2013
From short-form video apps to new ad options on social networks, mobile marketing adapted to numerous changes in 2013.
By Wendy Parish • Dec. 17, 2013 -
Twitter's Promoted Accounts coming to mobile timelines
Promoted Accounts have been limited to desktop since debuting in 2010.
By Wendy Parish • Dec. 16, 2013 -
Mobile ad spending to hit $9.6B this year
Mobile ad spending seems to finally be catching up with mobile use according to a report from eMarketer.
By Wendy Parish • Dec. 16, 2013 -
Apple working on real-time bidding platform
The tech giant is building an RTB platform to sell in-app ads.
By Wendy Parish • Dec. 15, 2013 -
What do Gmail image changes mean for email marketers?
Google announced that all images in Gmail will now be served directly from their servers.
By Wendy Parish • Dec. 13, 2013
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