Mobile: Page 317
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AppsFire delivers ads during mobile refreshes
The startup's Brichter-San product delivers ads while mobile users wait for apps to refresh.
By Wendy Parish • April 24, 2014 -
MediaMath continues mobile expansion with Tactads acquisition
The French firm offers cookieless tracking technology across devices.
By Wendy Parish • April 24, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
U.S. mobile ad dollars haven't caught up to use
U.S. advertisers spend just seven cents for every mobile user, compared to $1 per reader in print.
By Wendy Parish • April 24, 2014 -
Google's latest AdWords updates meant to draw app marketers
App developers will now be able to target mobile users within paid search and YouTube.
By Wendy Parish • April 22, 2014 -
Deep Dive
6 innovative ways jobseekers courted agencies
It may sound cliche, but sometimes the best way to land your dream job is to think outside of the box.
By Wendy Parish • April 22, 2014 -
Fotolia
AgeCheq assisting mobile ad networks with COPPA compliance
The compliance service is helping advertisers adjust to much more stringent child privacy regulations.
By Wendy Parish • April 22, 2014 -
Facebook launching mobile ad network
The social networking giant will make the announcement at this month's F8 conference.
By Wendy Parish • April 22, 2014 -
Apple losing ground to Android in mobile ad race
Opera Mediaworks report shows Android devices sent more ad requests than those running iOS in Q1.
By Wendy Parish • April 22, 2014 -
Xaxis' Sync mirrors mobile ads to TV ads in real time
Sync looks to solve advertisers' problem of mobile-distracted viewers.
By Wendy Parish • April 22, 2014 -
Organic search gives marketers most 'bang for click'
Research compiled by SEO platform Conductor shows organic search generating the most leads for both B2B and B2C.
By Wendy Parish • April 21, 2014 -
Nielsen makes final prep for mobile expansion of OCR
Video ad platforms Brightroll and TubeMogul will participate in the final test of Online Campaign Ratings.
By Wendy Parish • April 18, 2014 -
Deep Dive
These 5 companies have social media command centers down to a science
The 'command center' model is growing in popularity, but who's mastering it — and how?
By Wendy Parish • April 17, 2014 -
IAB's Rising Star ads see 70% higher clickthrough rates
The larger size of Rising Star ads is being credited for their success.
By Wendy Parish • April 16, 2014 -
Don't discount landing pages
Even though other tactics are gaining more attention, landing pages remain a staple of online marketing.
By Wendy Parish • April 15, 2014 -
Yahoo's new plan for growth: More ads on off-network sites
For the first time since 2012, Yahoo is close to reporting overall revenue growth.
By Wendy Parish • April 15, 2014 -
Fotolia
What will be the cookie for mobile?
Tech firms are looking for a way to track users across mobile devices.
By Wendy Parish • April 14, 2014 -
Is Samsung beating Apple at marketing?
Publicis' CEO claims Ellen DeGeneres' recent Oscar selfie tweet, sent from a Samsung phone, is worth $1 billion.
By Wendy Parish • April 11, 2014 -
Zombie followers plague 'Chinese Twitter'
Some Chinese brands may be using fake followers to increase their social media profile.
By Kelsey Lindsey • April 11, 2014 -
Lack of APIs make Instagram, Pinterest difficult for brands
Social media managers are still manually uploading posts on their phones, and third parties are unable to provide tools for automation and insights.
By Roger Riddell • April 11, 2014 -
IBM's Silverpop acquisition expands enterprise marketing portfolio
The acquisition further cements IBM as a global leader in marketing automation.
By Roger Riddell • April 10, 2014 -
Deep Dive
3 publishers challenging what an ad should look like
With the threat of programmatic buying taking over, publishers are looking for new ways to offer premium ads.
By Wendy Parish • April 9, 2014 -
Getty
Sales platform ToutApp adds Marketo integration
The collaboration will help bridge the gap between sales and marketing teams.
By Wendy Parish • April 8, 2014 -
Line searching for agencies to help expand into the U.S.
The Japanese messaging app is planning to invest $10 million on U.S. marketing efforts.
By Wendy Parish • April 8, 2014 -
Fotolia
DAA details how targeting opt-out icon should be displayed
The specs are meant to create consistency, making the blue triangle icon instantly recognizable to users who wish to opt out of mobile ad targeting.
By Wendy Parish • April 7, 2014 -
Fotolia
AppNexus hires new CFO, fueling IPO speculation
Former 24/7 Media CEO John Hsu will be new CFO.
By Wendy Parish • April 7, 2014
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