Mobile: Page 316
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Google grabs top brand spot from Apple
Apple enjoyed a three-year reign atop The BrandZ's 'Top 100 Most Valuable Global Brands' list.
By Wendy Parish • May 22, 2014 -
Verizon builds partnerships to deliver ads to mobile subscribers
The mobile giant's marketing arm will now sell tools to marketers wishing to target its subscriber base.
By Wendy Parish • May 21, 2014 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Facebook listens in on mobile users to deliver more ads
A new audio recognition tool listens to users' TV and music to suggest a post.
By Wendy Parish • May 21, 2014 -
Deep Dive
5 things to learn from SumAll's AdWords study
Learn what the best spend of ad dollars.
By Wendy Parish • May 21, 2014 -
Pinterest opens API to marketing tech players
The effort, dubbed Pinterest MarTech Developer Alpha, will help bring better analytics to brands.
By Wendy Parish • May 20, 2014 -
Fotolia
Messaging app Tango launches brand channels
Tango Channels' early partners including AOL Huffington Post, Spotify, and TechCrunch.
By Wendy Parish • May 20, 2014 -
Fotolia
PubMatic moves into mobile with Mocean Mobile acquisition
The programmatic ad selling platform will use Mocean to strengthen its ability to sell on phones.
By Wendy Parish • May 19, 2014 -
New AdSense text ads take a page from magazines
The text-only ads emphasize space and typography.
By Wendy Parish • May 16, 2014 -
Yahoo acquires Snapchat competitor
Yahoo will absorb Blink's team to develop its own communication products.
By Wendy Parish • May 14, 2014 -
IBM launches ExperienceOne to consolidate solutions
The platform is meant to compete with the likes of Salesforce, Oracle, and Adobe.
By Wendy Parish • May 14, 2014 -
Fotolia
Mobile video ad inventory grew 350% in first quarter
According to a TubeMogul report, the average number of mobile video ad auctions hit 860 million.
By Wendy Parish • May 14, 2014 -
Yahoo's newest native ads are mobile-first, vibrant
The new ads are the latest addition to the Yahoo Gemini marketplace launched in February.
By Wendy Parish • May 12, 2014 -
Pinterest launches paid testing of Promoted Pins
Kraft, Gap , General Mills, and more are among brands in the launch group.
By Wendy Parish • May 12, 2014 -
66% of email opens now come from mobile
Movable Ink's new report shows growing dominance for mobile devices.
By Wendy Parish • May 12, 2014 -
Instagram ads already paying off
The first brands to use the product are seeing exceptional results.
By Wendy Parish • May 12, 2014 -
Ogilvy to take over E-Trade's media account
The WPP agency already landed the company's media account last summer.
By Wendy Parish • May 9, 2014 -
Brands flock to Snapchat's new video feature
Just a few days after its launch, brands are already making plans on how to use video chat.
By Wendy Parish • May 2, 2014 -
Fotolia
Tablets set to eclipse PCs in video viewing
Despite the growth, advertising for video on tablets is lagging.
By Wendy Parish • May 2, 2014 -
Deep Dive
5 marketing app platforms changing the way marketers deliver content
These platforms give marketers the ability to increase the way consumers interact with content.
By Wendy Parish • May 1, 2014 -
Facebook officially announces details of mobile ad network
Facebook officially announced the launch of its mobile ad network at the F8 developer conference Wednesday.
By Wendy Parish • April 30, 2014 -
Fotolia
Desktop holds its lead over mobile in sharing and engagement
Despite a heavy user shift to mobile, users remain more likely to engage while on a desktop computer.
By Wendy Parish • April 30, 2014 -
Yahoo announces original content, new ad products meant to draw TV dollars
Yahoo will launch two full-length comedy shows and ads meant to augment TV watching.
By Wendy Parish • April 29, 2014 -
Instagram tests out video ads with limited brands
A handful of early ad partners have tried out video ads on the platform.
By Wendy Parish • April 27, 2014 -
Vungle's new in-app video ad exchange delivers commercials to smartphones
The ad exchange will deliver 15-second video spots to mobile users.
By Wendy Parish • April 25, 2014 -
Fotolia
Deep Dive
7 competitors Facebook's new mobile ad network must contend with
How do the top mobile ad networks compare?
By Wendy Parish • April 24, 2014
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