Mobile: Page 315
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DAA expands online privacy tool to mobile
The Digital Advertising Alliance's AppChoices will allow mobile users to opt out of some mobile targeting.
By Wendy Parish • June 26, 2014 -
Amazon offers guaranteed ad rates to developers for new Fire phone
Developers are promised $6 per thousand impressions.
By Wendy Parish • June 25, 2014 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Mobile Marketing Assoc. adds 'wearables' category to Smarties Awards
The category is loosely defined to include appliances, cars, smartwatches, bracelets, glasses, and more.
By Wendy Parish • June 24, 2014 -
Majority of viewers skip video ads, says study
According to a survey by Adroit Digital, anything over 15 seconds is too long for video ads.
By Wendy Parish • June 23, 2014 -
Yo! Squatters are sitting on brand names in a new app
Major brands are popping up on a new messaging app, but is their presence official?
By Wendy Parish • June 20, 2014 -
Sponsored Tumblr posts now available through Yahoo Gemini
The sponsored posts can now be promoted across both Yahoo and Tumblr.
By Wendy Parish • June 17, 2014 -
Microsoft launches microsite aimed at enterprise execs
Executives can log in with their LinkedIn profiles to access a site customized to their specific role.
By Wendy Parish • June 12, 2014 -
Salesforce wants developers to build for business wearables
Professionals may soon access Salesforce through Google Glass.
By Wendy Parish • June 12, 2014 -
Healthcare, transactional emails have best click-through rate, study says
A Silverpop study reveals the top performers have rates six times higher than the median.
By Wendy Parish • June 12, 2014 -
Fotolia
Can MobileROI's new tool really spike engagement by 400%?
The Mobile Marketing Cloud helps brands sync up cross-channel marketing.
By Wendy Parish • June 11, 2014 -
PayPal president leaves to head Facebook mobile messaging
David Marcus will step into the newly created role of VP of messaging products.
By Wendy Parish • June 9, 2014 -
Instagram mounts cautious ad expansion into Canada, Australia, and U.K.
After the new markets are established, Instagram will look into further expansion elsewhere.
By Wendy Parish • June 9, 2014 -
Fotolia
eMarketer: Mobile apps edging out Google in ad revenue
Google's share of paid mobile revenue could fall to 64.2% by 2016.
By Wendy Parish • June 9, 2014 -
P&G to increase programmatic buying to 70% by end of 2014
The world's biggest media spender has ambitious goals for programmatic.
By Wendy Parish • June 4, 2014 -
NativeX develops first native exchange for mobile games
Games attract most activity on smartphones, but have been historically hard to monetize.
By Wendy Parish • June 4, 2014 -
Fotolia
MediaMath scores $73.5M more in funding for mobile expansion
The ad buying tech firm could also use funding to wait out an IPO.
By Wendy Parish • June 3, 2014 -
Kargo teams with Moat to increase mobile video metric viewability
The pair will deliver a host of mobile video analytics to brands and publishers.
By Wendy Parish • June 2, 2014 -
BuzzFeed's promoted content receives new, clearer labeling
The new system uses more direct language and bolder colors.
By Wendy Parish • June 2, 2014 -
Fotolia
Rubicon Project, InMobi seek to create third-largest mobile ad exchange
The exchange will be restricted to native ads.
By Wendy Parish • May 29, 2014 -
Omnicom signs $230 million mobile ad deal with Twitter
The two-year deal gives all agencies under the Omnicom umbrella first dibs on Twitter's evolving ad products.
By Wendy Parish • May 27, 2014 -
Fotolia
Deep Dive3 alternatives to the mobile banner ad
Companies are seeking bigger, better, and smarter ways to reach mobile users.
By Wendy Parish • May 27, 2014 -
Mobile Marketing Association launches case study database
The "Case Study Hub" holds over 450 case studies from more than 40 countries.
By Wendy Parish • May 27, 2014 -
RealBiz acquires realtor-focused ReachFactor
ReachFactor brings with it a newsletter subscriber base in excess of 250,000.
By Wendy Parish • May 27, 2014 -
One Hour Translation to provide real-time service during World Cup
One Hour Translation will be offering free, real-time translation services that will help both fans and brands.
By Wendy Parish • May 27, 2014 -
Will Google advertise on its Nest thermostats?
The tech giant's recent letter to the SEC sparked speculation that ads will appear on the devices.
By Wendy Parish • May 22, 2014
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