Gatorade showcases 'dunk' celebrations with season-long NFL push featuring gaming

"Road to the Dunk" includes a custom Snapchat runner game and integrations with EA's Madden franchise to connect with young athletes.

By Peter Adams • Oct. 7, 2021

The great customer experience reset

Thriving beyond The Great CX Reset means having the right data strategy and the right expertise to execute in place - the best personalized customer experiences count on it.

Oct. 4, 2021

Explore the Trendline➔

Top 5 stories from Marketing Dive

From a surge in brand refreshes and artificial intelligence to the retreat from sustainability and cookies, a look at the key trends driving marketing in 2024.  

By Marketing Dive staff

Taco Bell celebrates National Taco Day with Discord, messaging push

In the U.S., the chain will leave Easter eggs on Reddit and "raid" Discord channels to give away free tacos while a global push focuses on the taco emoji.

By Chris Kelly • Oct. 4, 2021

Starburst doubles down on viral Little Lad ad with TikTok contest

The Mars Wrigley candy brand is tapping into interest in a 2007 ad, with the related #berriesandcream hashtag generating more than 1.2 billion views.

By Chris Kelly • Oct. 1, 2021

How Apple's Epic legal battle will reverberate with marketers for years

The iPhone maker shows signs of potential compromise with app developers amid antitrust scrutiny that culminated in Fortnite's removal from the App Store.

By Robert Williams • Sept. 30, 2021

WPP, Snap establish AR Lab focused on linking augmented reality with commerce

As part of the initiative, the Snapchat owner will run quarterly client competitions that provide funding to scale innovative campaigns on the app.

By Peter Adams • Sept. 30, 2021

Etsy debuts shoppable virtual house

Using augmented reality to generate virtual products, the experience lets viewers tour a curated home and make purchases.

By Tatiana Walk-Morris • Sept. 30, 2021

DirecTV's digital comic morphs Serena Williams into Wonder Woman

A Snapchat AR portal and custom Twitter emoji also debut this week, followed by the remaining three chapters of "Serving Up Justice" later this fall.

By Natalie Koltun • Sept. 23, 2021

Apple's privacy changes drive up ad prices for e-commerce marketers

The rising costs of mobile ads will push online retailers again to find ways to improve campaign performance, a report by ad-tech startup Moloco suggests.

By Robert Williams • Sept. 23, 2021

Albertsons jumps into livestreaming

The supermarket chain is working with tech startup Firework on shoppable videos that feature food content designed to inspire customer purchases.

By Sam Silverstein • Sept. 23, 2021

Albertsons links with Pinterest to drive e-commerce sales

The supermarket chain will use technology from the image-sharing site to let shoppers add recipe ingredients directly to their online cart.

By Sam Silverstein • Sept. 23, 2021

Burger King's NFT strategy matures beyond stunts toward real engagement

As part of the celeb-backed Keep It Real Meals, customers can scan QR codes and receive collectible game pieces that go toward other rewards.

By Chris Kelly • Sept. 21, 2021

Wonderful Pistachios links with star streamer as part of gaming push

Looking to promote healthier snacks to GoldGlove's 1.4 million-strong Twitch following, the brand will sponsor livestreams through the month of October.

By Peter Adams • Sept. 17, 2021

Neutrogena debunks skincare myths in first TikTok campaign

Developed with agency Movers+Shakers, SkinU takes an educational approach to skin health following the April launch of a content studio.

By Natalie Koltun • Sept. 16, 2021

Gatorade recruits student-athlete creators for TikTok sports series

With the help of nine athletes in its new Social Squad, PepsiCo's sports drink brand is leaning more into mainstream mobile channels to organically reach younger users.

By Robert Williams • Sept. 16, 2021

Lexus spins original song, music video inspired by vehicle experiences

New musical creative is the latest effort by the car brand to experiment with different channels and reach a wider audience.

By Asa Hiken • Sept. 16, 2021

'We're going back to the drawing board': DTC brands brace for more anti-tracking headaches

Already saddled with the rising cost of customer acquisition, profitability for digitally native brands just got even more challenging.

By Maria Monteros • Sept. 14, 2021

Taco Bell tests Taco Lover's Pass 1 year after rewards program launch

After buying the 30-day pass through its app, guests at select locations can redeem one taco a day, a move that could drive repeat visits.

By Julie Littman • Sept. 13, 2021

Clif Kid encourages students with AR experience inspired by Sky Brown

Nodding to the 13-year-old Olympian, the brand will dole out "sponsorship" packs that include themed stickers for kids to decorate school materials.

By Asa Hiken • Sept. 9, 2021

Lulus airs original song designed to spur TikTok dance challenge

The campaign looks to empower online trendsetters and give proper credit to creators who are changing the social media landscape.

By Natalie Koltun • Sept. 9, 2021

Northrop Grumman opens AR space portal for satellite tech experience

A new microsite by the aerospace giant shows mobile users an immersive view of how dying satellites can be repaired and refueled while still orbiting Earth.

By Robert Williams • Sept. 9, 2021

Burger King introduces Keep It Real Meals after banning 120 artificial ingredients

Mirroring McDonald's, the chain tapped celebrities to share their custom orders, but asked them to use their real names instead of stage personas.

By Peter Adams • Sept. 9, 2021

Walmart teams with Meredith to help drive grocery push

The cross-platform partnership features AI-powered meal planning, shoppable recipes, visual search, chatbots and more to help people plan and make meals.

By Catherine Douglas Moran • Sept. 8, 2021

Facebook deepens its gaming bet with new Fantasy Games

Letting users predict what will happen in sports, TV shows and pop culture could drive repeat visits while pitting Facebook against stalwarts like DraftKings and FanDuel.

By Natalie Koltun • Sept. 2, 2021

Snapchat eyes marketers with social listening tool to track trends

Snapchat Trends gives marketers competitive intelligence and another way to gauge consumer sentiment around a brand, product or campaign.

By Robert Williams • Sept. 2, 2021