Mobile: Page 275
-
Report: Snapchat acquires augmented reality startup Cimagine
The deal brings with it technology that overlays 3-D product images onto real-time video.
By Chantal Tode • Dec. 27, 2016 -
Study: Facebook ads key for 33% of SMB marketers this holiday
A survey from GetResponse also found that 60% have increased their holiday marketing budgets.
By David Kirkpatrick • Dec. 23, 2016 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Uber, Snapchat partner on custom filters
Riders can now add an arrival time filter to snaps along with other options.
By David Kirkpatrick • Dec. 22, 2016 -
Disney to create original shows for Snapchat
An after-show for ABC's “The Bachelor” will be the first offering, with more episodic content expected further down the road.
By David Kirkpatrick , Peter Adams • Dec. 22, 2016 -
Facebook's Mentions app updates live streaming video tools for celebrities
Enhanced control over comments and quality arrive for notable figures.
By David Kirkpatrick • Dec. 22, 2016 -
Deep Dive
The long view on video: Why 2017 will be even more exciting
Video became inexorably intertwined with mobile in 2016, helping transform it into the go-to communication method for consumers, media companies and brands alike.
By David Kirkpatrick • Dec. 22, 2016 -
Growth outlook for wearables cut dramatically
Beyond early adopters, the technology has seen almost no traction.
By David Kirkpatrick • Dec. 22, 2016 -
Facebook voices commitment to audio with new live service
BBC World Service and Harper Collins are among the first to test Live Audio on the social platform.
By Chantal Tode • Dec. 21, 2016 -
Yahoo dumps travel assistant chatbot after just 6 months
Yahoo Radar launched over the summer as a competitor to services like Kayak, but the company is now urging users to delete the app.
By David Kirkpatrick • Dec. 21, 2016 -
Deep Dive
Mobile marketing's recent growing pains promise more seasoned strategies in 2017
The year’s few successes included commerce and interactive content, but brands are still struggling to unlock mobile’s full potential.
By Chantal Tode • Dec. 21, 2016 -
Sony Pictures skips theaters, debuts trailer for The Emoji Movie on mobile
The vertical video spot was created specifically for mobile users, and in-theater audiences had to wait an extra 24 hours before viewing it.
By David Kirkpatrick • Dec. 21, 2016 -
Universal Studios lets fans 'Sing' with Lumyer AR app experience
Promoting Universal's upcoming film, the campaign overlays music and animated characters to user selfies and videos.
By David Kirkpatrick • Dec. 20, 2016 -
Wal-Mart holiday videos hit more than 75M views on YouTube
Paid media and a holiday-themed channel are driving views for the retailer.
By David Kirkpatrick and Chantal Tode • Dec. 20, 2016 -
Starbucks, Walgreens use Promoted Places on Google Maps for holiday marketing
As location data becomes more essential during key moments, brands are staking out their territory.
By David Kirkpatrick • Dec. 19, 2016 -
Forrester: Brands should embrace third parties for content marketing
While in-house content programs have been a trend this year, new research shows only 9% of marketers currently plan to go this route.
By Chantal Tode • Dec. 19, 2016 -
Report: Snapchat pricing $5M Super Bowl ad packages
Ad Age reported on a leaked sales deck suggesting Snapchat could score a big game touchdown with advertisers
By David Kirkpatrick • Dec. 16, 2016 -
Facebook Messenger debuts Snapchat-like camera, tests new AI features
Besides continuing to mimic Snapchat, the platform wants to bolster its early lead in chatbots.
By Peter Adams • Dec. 16, 2016 -
Facebook prohibits 'disputed' posts from being promoted or made into ads
Posts deemed fake by third-party fact-checkers will be flagged.
By Chantal Tode • Dec. 15, 2016 -
IAB addresses gap between marketing opportunities, know-how for messaging apps
Several key trends in digital marketing are driving the interest in messaging.
By Chantal Tode • Dec. 15, 2016 -
Twitter finally debuts live video for users
Broadcasting immersive video in real-time from the platform’s apps is now possible.
By Chantal Tode • Dec. 14, 2016 -
CMO Council: Nearly half of marketers have trouble bridging digital, physical efforts
Digital engagements are on the rise, but new research finds aligning those with physical marketing remains a concern.
By David Kirkpatrick • Dec. 14, 2016 -
Bacardi spins interactive DJ campaign on Instagram Stories
The effort, in partnership with hip-hop artist Swizz Beatz, puts users at the virtual turntables.
By David Kirkpatrick • Dec. 14, 2016 -
Google beefs up Android IoT capabilities
By making it easier to build smart devices, the tech giant hopes to support the development of a far-reaching IoT ecosystem.
By David Kirkpatrick • Dec. 14, 2016 -
Facebook splits Oculus into 2 teams as VR tech accelerates
CEO Brendan Iribe steps down to take over the PC VR division while the other side will focus on mobile.
By David Kirkpatrick , Peter Adams • Dec. 14, 2016 -
Shazam brings music ID ability directly to Snapchat
Users can now identify and share music in-app as Snap looks to expand its reach.
By David Kirkpatrick • Dec. 14, 2016
Previous
